Aspiration Marketing
AUGUST 15, 2024
Have you ever wondered how companies found their very first customers? Or how marketing evolved from town criers to targeted social media campaigns? The answer lies in lead generation, a practice that's been around for centuries and continues to be a cornerstone of successful businesses today.
Martech
AUGUST 15, 2024
The IAB Tech Lab has announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the U.S. National Section of its Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. National Section. In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues.
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Content Marketing Institute
AUGUST 15, 2024
How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.
Martech
AUGUST 15, 2024
Marketing ROI. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Social Media Examiner
AUGUST 15, 2024
Do you have a series of emails you send to new subscribers? Are they converting? In this article, you'll discover a seven-step email welcome sequence that results in more engagement and sales. Why Email Marketing Welcome Sequences Matter Email marketing campaigns remain one of the most effective ways to nurture leads and drive sales. But […] The post Creating Winning Email Marketing Welcome Sequences appeared first on Social Media Examiner.
Martech
AUGUST 15, 2024
In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. From specialists to creative technologists Most marketing organizations rely heavily on specialists.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 15, 2024
Tech companies are spending a lot of money on ads about AI, despite tons of research showing consumers’ dislike for it. As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it. Now comes word people really don’t like it in customer service. Seven out of every 10 consumers are frustrated with current virtual agents, according to a study commissioned by AI voice solution Tenyx and conducted by Centiment.
Search Engine Land
AUGUST 15, 2024
Eight seconds, on average. That’s how long people will wait for a website to load in 2024, according to a recent Forbes Advisor survey. By the numbers. Here’s how long people are willing to wait: Less than 3 seconds: 4% 3 to 6 seconds: 29% 7 to 10 seconds: 38% More than 11 seconds: 24% The risk. When a webpage loads too slowly or is unresponsive, nearly half of searchers (48%) will visit the next website in search results, according to the survey.
Martech
AUGUST 15, 2024
This is the third article in a three-part series. The first, on composable CDPs, is here ; the second, on composable customer engagement platforms, is here. In the CDP space, all the talk recently has been about the composable CDP. Not only are there CDPs designed primarily to be composable, like Simon Data, built on Snowflake, but traditional packaged CDPs like ActionIQ are now offering a composable option.
Duct Tape Marketing
AUGUST 15, 2024
How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for their groundbreaking strategies that have contributed to multiple successful launches, totaling over $1 billion in revenue.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
AUGUST 15, 2024
As more people adopt AI tools to generate content for SEO, the line between inspiration and plagiarism is blurred. Many are asking: Is using AI in content creation plagiarism? Or is it simply the next step in the evolution of creative collaboration? Let’s explore. How AI creates content Let’s look at how AI generates content to set the foundation for this discussion.
Marketing Sherpa
AUGUST 15, 2024
In the AI Guild, I conduct a lot of group coaching of landing pages, emails, and other marketing. And I’ve found myself uttering the same phrase over and over… Help, don’t hype Think of it this way.
Search Engine Land
AUGUST 15, 2024
Two large publishers – Dotdash Meredith and Ziff Davis – say Google AI Overviews haven’t significantly impacted their traffic. What Dotdash Meredith is saying. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll out AI Overviews in mid-May, the impact on our traffic has been negligible.
The LeadG2 Blog
AUGUST 15, 2024
Your website is more than just a collection of pages—it's an interconnected ecosystem. At the heart of this ecosystem lies a powerful tool that can make or break your online presence: internal linking. While many focus on flashy designs or keyword-stuffed content, we know that the secret to a truly effective website often lies in its internal link structure.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
AUGUST 15, 2024
Google AI Overviews will now appear for all users in the United States, even if they are not signed into their Google account. Google has confirmed with Search Engine Land that AI Overviews are available for signed-out users in the US after we noticed Google testing it this morning. What it looks like. I just conducted a search while not signed into Google using Chrome and Google showed me an AI Overview at the top of the search results.
Kuno Creative
AUGUST 15, 2024
When you think about search engine optimization, video likely isn’t the first thing that comes to mind. You have to do keyword research. Optimize headers, meta descriptions, image alt text and title tags. Strategically link to other pages on your site. Write unique, useful content that establishes you as a trusted authority. With all that, SEO video marketing may not be on your radar at all.
Search Engine Land
AUGUST 15, 2024
Google announced the upcoming sunset of Google Ads API version 15, urging developers to migrate to newer versions to maintain uninterrupted API access. Why we care. Failure to upgrade could result in API requests failing, potentially disrupting advertising operations for businesses. Key details: Sunset date: Sept. 25. All v15 API requests will fail after this date.
yorCMO
AUGUST 15, 2024
We’ll cover what buyer insights are and why they matter, how to gather buyer insights, tips for developing a growth-driven strategy.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SMA Marketing
AUGUST 15, 2024
Hey there, SaaS content marketer! As a content pro, you’ve likely seen that attention spans are shorter than ever, and people are increasingly turning to video for information, education, and entertainment. This shift in consumer behavior presents a perfect opportunity for SaaS companies like yours.
Welcome Software
AUGUST 15, 2024
Aligning with the marketing team can seem like a bit of a mystery. You might often think: We have the product. Why can't marketing get us more customers? However, the reverse is also true. Marketing is always about customer requests that haven't been turned into features yet. But really, this isn't about who's right or wrong. According to Gartner, 89% of companies compete on customer experience , requiring product-marketing alignment.
Search Engine Land
AUGUST 15, 2024
Google has released the August 2024 core update, which will take about a month to fully roll out. This update is not just a normal core update, but also takes into account the feedback it heard since the September 2023 helpful content update that seemed to have a negative impact on many small and independent publishers. What Google said. “Today, we launched our August 2024 core update to Google Search.
Hubspot Marketing
AUGUST 15, 2024
One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I’ve learned to love what metrics like pageviews, new visitors, and traffic sources can tell me about my site visitors. Not only that, but they also opened my eyes to new business opportunities — which is gold for freelancers like myself.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
SocialPilot
AUGUST 15, 2024
For those who have paid attention, TikTok has become very active in developing itself further to stay ahead in the race of social networks. For example, TikTokers can post images along with videos and repost other creators’ TikToks, which is similar to reposting on Instagram or retweeting. Before the TikTok repost feature, there was no easy way to share a TikTok you randomly came across and found interesting.
Search Engine Land
AUGUST 15, 2024
The dust is still settling after Google’s abrupt late-July pivot on cookies (they’re here indefinitely). Now what? The reaction of advertisers has ranged from disbelief to sheer relief. It’s true – cookies sticking around will help give us more data to work with. But, for a few reasons, cookies in their future state are going to be kind of like Voldemort with his Horcruxes getting dismantled one by one: weakened and getting closer to extinction.
Search Engine Land
AUGUST 15, 2024
Google announced a number of updates and experiments for its new AI Overviews today including more ways to see citations and links to the sources Google uses to generate the AI Overviews. Google also testing new link icons in AI Overviews. Google is also expanding access to AI Overviews to United Kingdom, India, Japan, Indonesia, Mexico and Brazil, while also expanding Search Labs AI Overview experiment features and access.
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