Hubspot Marketing
JULY 23, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed around £5,000 and asked to create a few click-worthy Facebook ads.
Aspiration Marketing
JULY 23, 2024
Are you feeling stuck in a business rut? You're not alone. Many businesses struggle to identify areas for improvement, leading to missed opportunities and stagnant growth. The key to unlocking your brand's full potential lies within a powerful tool: SWOT analysis. In our previous blog posts, we introduced SWOT analysis as a framework for evaluating your competitive position and dived into the "S" in SWOT.
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Martech
JULY 23, 2024
Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. The U.K.’s Information Commissioner’s Office (ICO), which had said Google could not deprecate cookies until it met a long list of concerns, said: We are disappoint
Search Engine Land
JULY 23, 2024
The short answer is, “no.” Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? In other words, will AI eventually replace your job? Early analysis suggests that AI still falls short, particularly in technical SEO analysis. While this study primarily used basic prompts, some users report better results with more detailed prompt crafting.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Sprout Social
JULY 23, 2024
“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.
illumin
JULY 23, 2024
Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. With the integration of Artificial Intelligence (AI), AR is set to revolutionize programmatic advertising, providing a new dimension for brands to engage with consumers
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 23, 2024
Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity. Yet hyperbolic statements from gen AI companies may convince your organization’s leadership otherwise. Don’t fall for it.
Social Media Examiner
JULY 23, 2024
Wondering how to build advanced AI assistants that can streamline your work and life? Looking for steps you can follow? In this article, we explore creating custom GPTs you can immediately put to work. What Are Custom GPTs? Artificial intelligence (AI) tools are revolutionizing how we work and live. One of the most exciting recent […] The post Building Custom GPTs: Personalizing an AI Assistant appeared first on Social Media Examiner.
Search Engine Land
JULY 23, 2024
Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision to stall removing cookies from Chrome , advertisers still need new ways to measure and optimize their campaigns. Enhanced conversions provide a privacy-focused solution to maintain accurate conversion tracking.
Sprout Social
JULY 23, 2024
As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. Their anecdotes tell me a lot about the current and future state of marketing.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
The LeadG2 Blog
JULY 23, 2024
Audio content has been trending since.well, forever! Podcasting is the most prevalent form of audio content today. Not only is it one of the most popular ways to consume educational or entertaining audio content, but the number of Americans who listen to podcasts has substantially increased over the last decade. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month.
AWeber
JULY 23, 2024
Creating a digital business card can be a game-changer for your networking and marketing efforts. With AWeber, you can easily design and share a professional-looking virtual business card. Here’s how: Step 1: Choose a Digital Business Card App Start by selecting a digital business card app. AWeber offers a free, user-friendly virtual business card template that you can customize directly in your AWeber account.
Search Engine Land
JULY 23, 2024
Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today. Why it matters. Yelp is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses. Details. The new offerings include: Request a Quote for Brands: Allows national services businesses to receive and manage leads across multiple locations.
Zumvu
JULY 23, 2024
The world of business is a never-ending hustle. It can be hard for small businesses (SMBs) to keep up with established giants that have a lot of resources.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Search Engine Land
JULY 23, 2024
Comparing your website’s organic search performance to the latest industry benchmarks is the best way to contextualize YTD organic search traffic data, adapt SEO and content strategies to maximize results, and set more informed KPIs. Join Steven van Vessum, Director of Organic Marketing at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, as they share the latest organic search traffic benchmarks, trends, and insights for 2024 to help inform and improve your search strateg
Buffer Marketing
JULY 23, 2024
When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press.
Search Engine Land
JULY 23, 2024
Americans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and Social Media Study 2024. Why we care. Many search marketers and news publishers have complained about various aspects of Google Search becoming worse in recent years, especially over the past couple of years (for example, due to various algorithm updates and the arrival of AI Overviews ).
Set Up
JULY 23, 2024
In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media. Wendy’s social performance still ranks high on X , Instagram , and Facebook , so there are lessons to be garnered from this trailblazer.
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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A
Six & Flow
JULY 23, 2024
There's no shortcut to drive revenue. Closing deals alone doesn't automatically translate into sustainable revenue growth. This is often due to misaligned teams, inefficient processes, cobbled tech stack and underutilised data.
Tiecas
JULY 23, 2024
Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services. In this blog post, we’ll explore how partnering with an industrial marketing agency can drive superior results for manufacturers compared to general marketing app
InTouch Marketing
JULY 23, 2024
There is a lot that you can learn when watching the olympics. One of the main things is the different marketing tactics that brands, athletes and many.
Welcome Software
JULY 23, 2024
It's no secret that personalization is more important than ever. According to a 2021 McKinsey & Company report, 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn't happen. Plotting out your personalization strategy can feel overwhelming when you're starting from scratch (or even when you're not).
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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.
Martech
JULY 23, 2024
Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Getting to the inbox is getting tougher. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. Fortunately, the requirements help reputable email marketers by making best practices mandatory.
Search Engine Land
JULY 23, 2024
After years of back and forth between Google and regulatory bodies, the news finally came in yesterday that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, advertisers had something to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have mixed feelings.
Martech
JULY 23, 2024
As marketers who rely on creative collaborators to produce amazing adverts, timely text and vibrant visuals, we all use stock content. A good stock photo can capture your brand’s message, reducing the need for lengthy descriptions and allowing space for prominent “Buy now” buttons, especially when lead generation pressure is high. The content you license is created by people who have spent years honing their craft to build portfolios to catch your eyes.
Search Engine Land
JULY 23, 2024
Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Martech
JULY 23, 2024
Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC).
Marketing Insider Group
JULY 23, 2024
As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. With numerous platforms available, choosing the right ones for your brand is crucial. As we move through 2024, Twitter, now known as X, remains a powerhouse in the social media landscape, boasting over 106 million users in the United States alone.
Sprout Social
JULY 23, 2024
Thanks to the digital marketing revolution, influencers now represent one of the most commonly used strategies for businesses across social platforms. UK companies are no different. Research on Sprout’s UK influencer marketing hub found that one in four UK adults has been impacted by influencer recommendations. But partnering with any influencer doesn’t guarantee success; companies need to work with influencers who share their audience and values.
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