Content Marketing Institute
MAY 10, 2024
Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.
Martech
MAY 10, 2024
As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year.
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Vertical Response
MAY 10, 2024
A great slogan captures a brand’s essence in just a few memorable words. Find out how to craft a slogan that conveys your brand’s identity and sticks in the memory of your audience. This guide will give you the tools to create a slogan with lasting impact. Key Takeaways A killer slogan captures your brand’s essence in a memorable way, using language techniques like rhyme and puns, while being clear and unique.
Martech
MAY 10, 2024
ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. This new approach could be a game-changer for how people get information from the internet and a significant challenge for industry leader Google. Rumor has it. OpenAI is developing a ChatGPT feature that searches the web and cites sources in its results, Bloomberg reported (subscription required): “The feature would allow users to ask ChatGPT a question and receive answers that u
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Rock Content
MAY 10, 2024
These days, it’s impossible to do anything online without hearing about artificial intelligence (AI). You’ll likely stumble across another way AI is revolutionizing the world of digital marketing. Businesses and individuals are leveraging various AI apps to overcome productivity challenges and become more efficient. But how can a modern business owner navigate the myriad of AI options and select the best applications?
Martech
MAY 10, 2024
Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing teams when it comes to trusting the contacts for outreach-driven activities. Rebrand ‘lead’ with ‘human’ Before we dive into the scoring model, let’s quickly agree on one core concept: leads are human beings.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 10, 2024
Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. Image: Chris Wood. Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded.
Rock Content
MAY 10, 2024
In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Today’s consumers are busy people with many options competing for their attention, so the more seamless their shopping experience can be, the better. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons.
Search Engine Land
MAY 10, 2024
Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot , a leading marketing and CRM software provider, according to a new report. The potential deal: “Alphabet has engaged in talks with HubSpot to discuss terms for a potential acquisition, though no agreement has been reached yet”, sources told Bloomberg (subscription required).
Unbounce
MAY 10, 2024
/ Landing page examples 8 dynamic landing page examples and best practices By Josh Gallant. Updated on May 10, 2024. 11 min read That feeling you get when you find something that fits you perfectly just can’t be beat. And it’s not just about the right pair of jeans, a cute top, or some awesome new sneakers. Sometimes an idea, words, or an offer feel like they were made just for you—and it’s a great feeling.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
MAY 10, 2024
Receiving negative reviews from former employees is never fun. Getting this sort of detrimental feedback online can feel like a sucker punch. But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer. How you navigate negative reviews reveals a lot about what type of business you are.
Use Insider
MAY 10, 2024
What is a conversational commerce platform? A conversational commerce platform is a software solution businesses can use to engage with customers through messaging across various channels. Interfaces like chat apps, texts, or voice assistants all fall into this category, as they all facilitate real-time interactions with customers. That’s the gist. But to get a deeper understanding of what conversational commerce solutions are, let’s zoom out and look at conversational commerce as a whole.
Traackr
MAY 10, 2024
Influencer marketing experts at Dove, Maybelline NY, and Beauty Independent share best practices for building a value-driven influencer marketing program.
Search Engine Land
MAY 10, 2024
Experimentation is an underutilized tool in content strategy for SEO. Traditionally, we create content based on research and theory, wait months to see how it ranks, then iterate if needed – an ongoing cycle. However, the rise of social search platforms presents an opportunity to accelerate this process. Social search allows users to discover content through social interactions rather than just keyword searches.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Traackr
MAY 10, 2024
Mega creators, Anna Kai and Ava Lee, share their top tips for becoming content creators at Traackr’s 2024 IMPACT NYC event.
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