Social Media Examiner

JANUARY 4, 2024

Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? In this article, we’ll explore how to prepare for the changing world of Meta ads. What’s Changed With Meta Ads Manager? The world of digital advertising moves fast, and […] The post How to Prepare for a Changing Meta Ads Landscape appeared first on Social Media Examiner.

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Aspiration Marketing

JANUARY 4, 2024

HubSpot has demonstrated a highly successful CRM with world-class features, integrations, and capabilities, all available within different price ranges. As each pricing tier comes with different capabilities, how do you choose the one that aligns with your budget but gives you the tools you need to succeed? Whether you're a small startup or a large enterprise, we'll guide you through the options, ensuring you maximize your investment in HubSpot.

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Price CRM 249

Buffer Marketing

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you’re on. It’s why every social media app has text, photo, and video formats with varying levels of focus.

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Transform Finance Copywriting Shoppers 140

Search Engine Land

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024. If you have been affected, you will will receive a notification when you open Chrome on either desktop or Android devices. Why we care.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context.

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Hubspot Marketing

JANUARY 4, 2024

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created? I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. After all, it's proof that you must be doing something "right." That said, it takes a lot of time to work out where to find your target audience.

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Calvyn Lee Blog

JANUARY 4, 2024

Creating a topical map for gaming industries, gambling, and casino website is a strategic approach to establish authority in this niche. A well-structured topical map not only enhances user experience but also improves search engine visibility, leading to increased organic traffic. Below is a step-by-step guide to help you create an effective topical map: Step 1: Define Your Core Topics Identify the main themes or categories within your niche.

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Hubspot Marketing

JANUARY 4, 2024

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. These fictional profiles have helped me understand what makes my buyers tick, what keeps them up at night, and what they need to succeed.

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Analytics Copywriting Communications Market Research 128

Search Engine Land

JANUARY 4, 2024

Internal linking has often been a powerful tool for SEO, helping serve as a bridge to connect various webpages. One main goal has typically been to boost visibility in search engines. However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. Internal linking is one area that SEO has influence in terms of where and how it appears on a website.

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Martech

JANUARY 4, 2024

Consumers spent $220.1 billion online during the recent holiday season, up $10.4 billion on the previous year, a growth of almost 5%. That’s an all-time record, as measured by Adobe Analytics (based on over one trillion visits to U.S. retail sites). Buy Now Pay Later transactions also broke records. Another driver was major discounting by retailers.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Content Marketing Institute

JANUARY 4, 2024

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.

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Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, new platforms, new customer expectations, how do you keep on top of them all? Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce.

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eCommerce Transform Retail Shoppers 119

Backlinko

JANUARY 4, 2024

In this article, you’ll find search engine optimization trends of 2024. And let’s be clear about something: This is NOT your average “SEO in 2024” guide. We’ll cover the most important SEO trends, but also share our own opinions on them, and advise how to adapt. So if you’re looking to optimize your website in 2024, you’ll love this article. SEO: A Year in Review As we look back on 2023 there have been some important updates that will shape SEO strategies in 2024 and beyond.

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Martech

JANUARY 4, 2024

TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The identity graph supports the full range of these solutions. The graph uses AI to cluster identifiers into individuals and households and evaluate the strength of the resulting profiles.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

JANUARY 4, 2024

The Google Ads gambling and games policy United States country-specifics has been updated. From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. Why we care. Eligible advertisers who want to run sports betting ads in Delaware will need to apply for accreditation. Certification. To obtain certification, follow these steps if you meet Google’s policy and country-specific requirements: Privately-licensed operators: If you are based in one

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Martech

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. 4, 2024. If you, as a Chrome user, have been affected, you will will receive a notification when you open Chrome on either desktop or Android devices.

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Advertisers Advertising Digital Marketing Place 102

Search Engine Land

JANUARY 4, 2024

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. Read on to learn Ani’s seven-step frameworks for building winning lead generation and ecommerce strategies in Meta’s automated landscape.

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eCommerce User-Generated Advertisers Advertising 100

Rock Content

JANUARY 4, 2024

“ The reports of my death are greatly exaggerated “, Mark Twain once told a friend. SEO could very well say the same thing. Multiple experts keep predicting SEO’s demise, but it continues to live on. What’s more, it’s never been more important. The first organic result on a search engine page has an average click-through rate of over 27%.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Duct Tape Marketing

JANUARY 4, 2024

From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Russell Henneberry, a renowned digital marketing consultant, speaker, and the founder of The Clikk newsletter.

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Rock Content

JANUARY 4, 2024

Understanding how your customers make decisions is a crucial part of any digital marketing strategy, and accurate customer journey mapping can help you get it right. Here’s what you need to know to master it. Successful digital marketing is about more than simply offering excellent products and services. It’s about getting into your ideal customer’s head and developing a solid understanding of their thoughts when they evaluate different products.

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Customer Journey Customer Digital Marketing Market Research 92

Search Engine Land

JANUARY 4, 2024

Group M is planning to simplify the buying and placement of ads on streaming services for advertisers. Through the GroupM Ad Innovation Accelerator program, GroupM is joining forces with BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube to develop a new ad format for streaming services. This format aims to cater to viewers who prefer to avoid commercials.

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Transform Advertising Advertisers Search Marketers 92

Scoop.it!

JANUARY 4, 2024

So, you’re hoping to rock the email marketing game, firing off messages left, right, and center. But amidst all the sending, have you ever paused to consider whether your emails are sparking genuine interest? By 2025, the number of emails sent and received around the world each day is projected to skyrocket to 376.4 billion. Inboxes are bursting at the seams.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Rock Content

JANUARY 4, 2024

Accessibility in SEO makes it easier to navigate websites, find information, and improve the user experience despite impairments. Good website accessibility ensures websites are available to everyone. SEO gets websites seen and improves traffic, but it doesn’t help if those websites aren’t accessible for everyone. Accessibility makes a big difference in how websites are used and brands are perceived.

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SEO Branding Marketing Marketers 84

AWeber

JANUARY 4, 2024

Struggling to bring your email ideas to life? You’re not alone, with two in five email marketers admitting they find it hard creating effective content. But it doesn’t need to be a challenge. Once you understand the anatomy of an email, content creation becomes a repeatable process: nail each section and you’re guaranteed to build something that feels seamless and engaging.

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Law Email Marketing Promotion Copywriting 64

yorCMO

JANUARY 4, 2024

Discover how Fractional Leadership can revolutionize your business by aligning sales and marketing teams for maximum ROI. Explore practical strategies and real-world insights to seamlessly integrate these key departments. The post Maximize ROI: Align Sales & Marketing with Fractional Leadership appeared first on yorCMO.

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Marketers Marketing 59

Buffer Marketing

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you’re on. It’s why every social media app has text, photo, and video formats with varying levels of focus.

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Transform Finance Copywriting Shoppers 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

SMA Marketing

JANUARY 4, 2024

Are you struggling to make sense of all the data that Google Analytics provides? Do you find it difficult to navigate through the new features of Google Analytics 4? If so, you’re not alone. Many business owners and marketers are in need of training to fully utilize the power of this analytics tool. In this video, we will examine the differences between GA4 and Universal Analytics.

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Welcome Software

JANUARY 4, 2024

Hello and happy Q4 all - wow this year is flashing by! In Q3, we continued building toward major themes in our product organization: making our product easy to use , making it fast , and making it powerful for developers, product people, and marketers. Read more below! AI generated content To start off, we rolled out AI content suggestions in beta ( sign up for the beta here!

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Shoppers Analytics Education Management 40

Digital Marketer

JANUARY 4, 2024

What if I told you that your content marketing strategy is only half as effective without using graphic design? It’s like serving a gourmet meal on a trash can lid – the quality is there, but the presentation is all wrong. Imagine that you’re scrolling through your favorite online platform – what stops your thumb in its tracks? Is it the lengthy posts, or the visuals that tell a story without even a single word?

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Content Marketing Transform Non-Profit Marketers 96

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Here’s the deal: they’re not just dates on a calendar. These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content.

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Health Food Promotion Energy 114

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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