Martech
SEPTEMBER 6, 2024
We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative AI and content, I asked AI assistant Claude Sonnet to help co-create this article with me. I instructed it to use my voice and supplied all the previous posts in this series for reference.
Backlinko
SEPTEMBER 6, 2024
You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow.
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Martech
SEPTEMBER 6, 2024
On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case , which was about monopolistic practices in online search. Now the DOJ is accusing the company of using its adtech to create a monopoly. That trial begins Monday. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domina
Backlinko
SEPTEMBER 6, 2024
SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working right now. To save you time (and declutter your inbox), I’ve curated a list of the top newsletters I think are worth subscribing to. After consulting my team (including some healthy debate) here’s a summary of the best SEO newsletters for different needs: Best for leveling up your SEO skills: The Backlinko newsletter Best for SEO news:
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
SEPTEMBER 6, 2024
Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion in cash. Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The two companies are not strangers to each other.
Hubspot Marketing
SEPTEMBER 6, 2024
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your competition. If I know anything about trying out new tools, it can quickly become costly.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Backlinko
SEPTEMBER 6, 2024
Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch?
Search Engine Land
SEPTEMBER 6, 2024
Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. High brand visibility means that a brand is easily recognizable, leading to increased awareness, customer trust and, eventually, higher sales.
Content Marketing Institute
SEPTEMBER 6, 2024
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
Search Engine Land
SEPTEMBER 6, 2024
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care. ECPC is the most light touch of automated bid strategies, so it allowed you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Backlinko
SEPTEMBER 6, 2024
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. And the technology is continuously getting better, faster, and more accessible.
Search Engine Land
SEPTEMBER 6, 2024
YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while growing their channel’s audience and video views. Why we care. This update makes it easier for you to turn video views into website visits, helping to promote products or services directly from your channel.
CopyBlogger
SEPTEMBER 6, 2024
These approaches to getting clients as a freelancer have a low success rate: While you might get the occasional job. Continue Reading The post How To Get Clients As a Freelancer: 5 Simple Steps appeared first on Copyblogger.
SocialPilot
SEPTEMBER 6, 2024
Have you ever come across a situation where you had to wonder how to delete a Google review that is harming your business reputation? You are not alone. Whether you are a small business owner or run a local business, fake or negative reviews can come up unexpectedly and have a big impact. While you can’t remove every bad review with the click of a button, there are ways to tackle those that break Google’s Prohibited and Restricted content policy.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
SMA Marketing
SEPTEMBER 6, 2024
Maintaining a healthy website goes beyond just creating new content; it also involves periodically auditing and refining what’s already there. Enter content pruning—a strategy that involves removing or repurposing underperforming content to improve your site’s overall quality and relevance. This approach not only aligns with Google’s emphasis on fresh, user-focused content but also enhances the.
Tiecas
SEPTEMBER 6, 2024
The Challenge of Generating High-Quality Industrial Leads Industrial marketing strategies for lead generation are critical for manufacturers aiming to stand out in a crowded marketplace. Manufacturers I work with regularly struggle to generate high-quality industrial leads.
Search Engine Land
SEPTEMBER 6, 2024
Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns. Search is a unique channel because customers tell you who they are in their search queries and path to purchase journeys (i.e., YouTube > search attribution paths ).
Search Engine Land
SEPTEMBER 6, 2024
AI winter is a term that describes funding cuts in research and development of artificial intelligence systems. This usually follows after a period of overhype and under-delivery in the expectations of AI systems capabilities. Does this sound like today’s AI? Over the past few months, we’ve observed several key generative AI systems failing to meet the promise of investors and Silicon Valley executives – from the recent launch of Open AI’s GPT-4o model to Google’s AI Overviews to Perspecti
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
SEPTEMBER 6, 2024
Publishers impacted by recent Google algorithm updates might never fully recover to previous traffic levels. That’s one thing that stood out to me in a newly published interview with Google Search Liasion Danny Sullivan, conducted by Barry Schwartz. Ranking improvements possible? Schwartz pointed out examples of websites impacted by recent Google algorithm updates to Sullivan.
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