Hubspot Marketing
NOVEMBER 5, 2024
One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers.
Martech
NOVEMBER 5, 2024
With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must deliver more than discounts to be effective and profitable this Black Friday.
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Marketing Insider Group
NOVEMBER 5, 2024
PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services.
Martech
NOVEMBER 5, 2024
Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. But consumers also distrust incoming calls for good reason.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Hubspot Marketing
NOVEMBER 5, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time. Over a decade ago, I walked away from a dull, corporate job because it felt like a trap — a suffocating environment designed to put me on a creatively draining conveyor belt headed for “W
Martech
NOVEMBER 5, 2024
In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
The LeadG2 Blog
NOVEMBER 5, 2024
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether you're a B2B sales leader or a marketing pro looking to strengthen your strategy, this episode is packed with insights to elevate your content game.
Social Media Examiner
NOVEMBER 5, 2024
Want to enhance your creative abilities with AI? Looking for practical techniques for embracing AI throughout the creative journey, from initial concept to final product. In this article, you'll discover how to use AI to expand your creativity. Why Creatives Need to Embrace AI Now The landscape of human creativity and marketing is experiencing a […] The post Using AI to Expand Your Ideas and Creativity appeared first on Social Media Examiner.
illumin
NOVEMBER 5, 2024
Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. As a direct result, retail media started its meteoric rise.
Set Up
NOVEMBER 5, 2024
Nearing the end of the year and holiday celebrations means we are approaching a season of giving and gratitude! How does expressing gratitude apply to the work space? Every year we regularly interview hundreds of Agency staff members for our Agency Assessment service where we analyze an Agency’s Client partnerships and internal team dynamics. In those interviews, we’ve found that retention rates and general enjoyment correlates with how valued employees and partners feel.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Zumvu
NOVEMBER 5, 2024
Look who just got promoted! You! Congratulations! Now that you're in charge of a team, let's face it: being a true manager entails more than just delegating work and meeting goals.
Six & Flow
NOVEMBER 5, 2024
2024 has got to be one of the most challenging years for us marketing folks! Saturated channels, increasing competition, and fragmented customer journeys make it harder than ever to reach and engage audiences effectively. It now requires more time and resources to break through the noise and deliver meaningful, personalised experiences. Yet beneath these visible obstacles lies a deeper, subconscious need—the need for smarter, more efficient tools that streamline campaigns and drive impactful res
illumin
NOVEMBER 5, 2024
illumin is so grateful to have attended the Brand Innovators Marketing Leadership Summit at Advertising Week October 7 through 10, 2024 We were thrilled to participate in so many engaging discussions about key issues facing the advertising industry. O ur very own Seraj Bharwani moderated the In Search of Category Entry Points for Brand Growth panel on October 7.
Aspiration Marketing
NOVEMBER 5, 2024
Sales enablement is a powerful tool that equips your salesforce with the resources, knowledge, and processes they need to consistently convert leads into customers. But where did this concept originate, and how has it evolved over time? This blog post delves into the history of sales enablement, highlighting key milestones and showcasing its enduring relevance in today's dynamic sales landscape.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Buffer Marketing
NOVEMBER 5, 2024
Trying to get more views on YouTube can often feel like screaming into the void. (*“Hello? Is anyone there?”*) It can be disheartening to stay stuck with the same 100–200 views. In this article, I’ll share 13 actionable strategies for increasing your YouTube videos' views. Your videos can get discovered in one of four ways: Someone found your video on their YouTube homepage Someone saw your video in the “Suggested” tab while looking at another video
Unbounce
NOVEMBER 5, 2024
/ Landing page examples 1,000 Unbounce landing pages in 5 years: Designer Ricardo Baziotti’s journey at V4 Company (with 5 examples) By Danielle Torrie. Updated on November 4, 2024. 4 min read Ricardo Baziotti , Creative Director at V4 Company – Bilinski & Co, is celebrating five years at the company and over 1,000 landing pages designed.
Tiecas
NOVEMBER 5, 2024
Planning for an industrial website redesign is highly relevant at this time of year since many manufacturers are actively budgeting for 2025. Some of these industrial companies realize the importance of a customer-centric digital presence.
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