Hubspot Marketing
NOVEMBER 5, 2024
One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers.
Martech
NOVEMBER 5, 2024
With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must deliver more than discounts to be effective and profitable this Black Friday.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
NOVEMBER 5, 2024
PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services.
Martech
NOVEMBER 5, 2024
Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. But consumers also distrust incoming calls for good reason.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
NOVEMBER 5, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time. Over a decade ago, I walked away from a dull, corporate job because it felt like a trap — a suffocating environment designed to put me on a creatively draining conveyor belt headed for “W
Martech
NOVEMBER 5, 2024
In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
illumin
NOVEMBER 5, 2024
Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. As a direct result, retail media started its meteoric rise.
Set Up
NOVEMBER 5, 2024
Nearing the end of the year and holiday celebrations means we are approaching a season of giving and gratitude! How does expressing gratitude apply to the work space? Every year we regularly interview hundreds of Agency staff members for our Agency Assessment service where we analyze an Agency’s Client partnerships and internal team dynamics. In those interviews, we’ve found that retention rates and general enjoyment correlates with how valued employees and partners feel.
Content Marketing Institute
NOVEMBER 5, 2024
If generative AI is ever to be more than a distracting novelty, you may need more people on your team, not fewer. Here’s why (and which skills they’ll need).
illumin
NOVEMBER 5, 2024
illumin is so grateful to have attended the Brand Innovators Marketing Leadership Summit at Advertising Week October 7 through 10, 2024 We were thrilled to participate in so many engaging discussions about key issues facing the advertising industry. O ur very own Seraj Bharwani moderated the In Search of Category Entry Points for Brand Growth panel on October 7.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The LeadG2 Blog
NOVEMBER 5, 2024
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether you're a B2B sales leader or a marketing pro looking to strengthen your strategy, this episode is packed with insights to elevate your content game.
Zumvu
NOVEMBER 5, 2024
Look who just got promoted! You! Congratulations! Now that you're in charge of a team, let's face it: being a true manager entails more than just delegating work and meeting goals.
Six & Flow
NOVEMBER 5, 2024
2024 has got to be one of the most challenging years for us marketing folks! Saturated channels, increasing competition, and fragmented customer journeys make it harder than ever to reach and engage audiences effectively. It now requires more time and resources to break through the noise and deliver meaningful, personalised experiences. Yet beneath these visible obstacles lies a deeper, subconscious need—the need for smarter, more efficient tools that streamline campaigns and drive impactful res
Aspiration Marketing
NOVEMBER 5, 2024
Sales enablement is a powerful tool that equips your salesforce with the resources, knowledge, and processes they need to consistently convert leads into customers. But where did this concept originate, and how has it evolved over time? This blog post delves into the history of sales enablement, highlighting key milestones and showcasing its enduring relevance in today's dynamic sales landscape.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Buffer Marketing
NOVEMBER 5, 2024
Trying to get more views on YouTube can often feel like screaming into the void. (*“Hello? Is anyone there?”*) It can be disheartening to stay stuck with the same 100–200 views. In this article, I’ll share 13 actionable strategies for increasing your YouTube videos' views. Your videos can get discovered in one of four ways: Someone found your video on their YouTube homepage Someone saw your video in the “Suggested” tab while looking at another video
Unbounce
NOVEMBER 5, 2024
/ Landing page examples 1,000 Unbounce landing pages in 5 years: Designer Ricardo Baziotti’s journey at V4 Company (with 5 examples) By Danielle Torrie. Updated on November 4, 2024. 4 min read Ricardo Baziotti , Creative Director at V4 Company – Bilinski & Co, is celebrating five years at the company and over 1,000 landing pages designed.
Tiecas
NOVEMBER 5, 2024
Planning for an industrial website redesign is highly relevant at this time of year since many manufacturers are actively budgeting for 2025. Some of these industrial companies realize the importance of a customer-centric digital presence.
Expert insights. Personalized for you.
128 
Let's personalize your content