Martech

NOVEMBER 5, 2024

With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must deliver more than discounts to be effective and profitable this Black Friday.

Copywriting 126

Copywriting CRM Email Marketing Price 126

Marketing Insider Group

NOVEMBER 5, 2024

PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services.

Advertising 115

Advertising Advertisers User-Generated Customer Journey 115

Martech

NOVEMBER 5, 2024

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. But consumers also distrust incoming calls for good reason.

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Customer Branding Communications Marketing 124

Hubspot Marketing

NOVEMBER 5, 2024

One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers.

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B2C Millennials Customer Journey User-Generated 111

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time.

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Advertisers Advertising Promotion Branding 126

Hubspot Marketing

NOVEMBER 5, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time. Over a decade ago, I walked away from a dull, corporate job because it felt like a trap — a suffocating environment designed to put me on a creatively draining conveyor belt headed for “W

Branding 107

Branding Copywriting Energy Place 107

The LeadG2 Blog

NOVEMBER 5, 2024

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether you're a B2B sales leader or a marketing pro looking to strengthen your strategy, this episode is packed with insights to elevate your content game.

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Marketing Marketers 94

Social Media Examiner

NOVEMBER 5, 2024

Want to enhance your creative abilities with AI? Looking for practical techniques for embracing AI throughout the creative journey, from initial concept to final product. In this article, you'll discover how to use AI to expand your creativity. Why Creatives Need to Embrace AI Now The landscape of human creativity and marketing is experiencing a […] The post Using AI to Expand Your Ideas and Creativity appeared first on Social Media Examiner.

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Product Marketing Marketers 93

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. As a direct result, retail media started its meteoric rise.

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Retail Shipping Advertisers Advertising 59

Set Up

NOVEMBER 5, 2024

Nearing the end of the year and holiday celebrations means we are approaching a season of giving and gratitude! How does expressing gratitude apply to the work space? Every year we regularly interview hundreds of Agency staff members for our Agency Assessment service where we analyze an Agency’s Client partnerships and internal team dynamics. In those interviews, we’ve found that retention rates and general enjoyment correlates with how valued employees and partners feel.

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Management Communications Promotion Branding 59

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Zumvu

NOVEMBER 5, 2024

Look who just got promoted! You! Congratulations! Now that you're in charge of a team, let's face it: being a true manager entails more than just delegating work and meeting goals.

Communications 52

Communications Management Promotion 52

Six & Flow

NOVEMBER 5, 2024

2024 has got to be one of the most challenging years for us marketing folks! Saturated channels, increasing competition, and fragmented customer journeys make it harder than ever to reach and engage audiences effectively. It now requires more time and resources to break through the noise and deliver meaningful, personalised experiences. Yet beneath these visible obstacles lies a deeper, subconscious need—the need for smarter, more efficient tools that streamline campaigns and drive impactful res

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Customer Journey Marketers Marketing Customer 52

illumin

NOVEMBER 5, 2024

illumin is so grateful to have attended the Brand Innovators Marketing Leadership Summit at Advertising Week October 7 through 10, 2024 We were thrilled to participate in so many engaging discussions about key issues facing the advertising industry. O ur very own Seraj Bharwani moderated the In Search of Category Entry Points for Brand Growth panel on October 7.

Advertising 52

Advertising Advertisers Branding Influencer Marketing 52

Tiecas

NOVEMBER 5, 2024

Planning for an industrial website redesign is highly relevant at this time of year since many manufacturers are actively budgeting for 2025. Some of these industrial companies realize the importance of a customer-centric digital presence.

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Manufacturing Customer 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Aspiration Marketing

NOVEMBER 5, 2024

Sales enablement is a powerful tool that equips your salesforce with the resources, knowledge, and processes they need to consistently convert leads into customers. But where did this concept originate, and how has it evolved over time? This blog post delves into the history of sales enablement, highlighting key milestones and showcasing its enduring relevance in today's dynamic sales landscape.

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Customer 223

Buffer Marketing

NOVEMBER 5, 2024

Trying to get more views on YouTube can often feel like screaming into the void. (*“Hello? Is anyone there?”*) It can be disheartening to stay stuck with the same 100–200 views. In this article, I’ll share 13 actionable strategies for increasing your YouTube videos' views. Your videos can get discovered in one of four ways: Someone found your video on their YouTube homepage Someone saw your video in the “Suggested” tab while looking at another video

SEO 130

SEO Promotion Analytics Energy 130

Unbounce

NOVEMBER 5, 2024

/ Landing page examples 1,000 Unbounce landing pages in 5 years: Designer Ricardo Baziotti’s journey at V4 Company (with 5 examples) By Danielle Torrie. Updated on November 4, 2024. 4 min read Ricardo Baziotti , Creative Director at V4 Company – Bilinski & Co, is celebrating five years at the company and over 1,000 landing pages designed.

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Education Entertainment Retail Digital Marketing 64