Aspiration Marketing
MARCH 13, 2025
Ever felt like a marketing message was talking at you, not to you? That's often the result of missing buyer personas. These semi-fictional representations of your ideal customers are crucial for aligning your marketing efforts, ensuring that targeted messages reach their intended audience. The result? Marketing efforts that resonate and drive conversions.
Backlinko
MARCH 13, 2025
Want to 2X, 3X, or even 4X your ecommerce sales? Start by diagnosing whats working on your site and what isnt. Then, apply targeted fixes based on real data. Not hunches. In this guide, Im sharing my lessons and strategies from 10+ years in digital marketing. Plus, I interviewed four leading ecommerce website optimization experts for their best conversion-driving insights: Leigh McKenzie from UnderFit (also head of SEO @ Backlinko) Rishi Rawat from Frictionless Commerce Anna Bolton from Conversi
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Martech
MARCH 13, 2025
Can you imagine an AI start-up saying no to money from investors? DeepSeek founder Liang Wenfeng is doing just that. According to The Wall Street Journal, In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. Those people said Liang didnt want to charge for DeepSeeks core AI models, which are currently free.
Buffer Marketing
MARCH 13, 2025
As a type A perfectionist, there are few things that give me more satisfaction than a good old spring clean. Come change of seasons, I’m always overcome with the urge to clear out drawers, declutter cupboards, and rearrange shelves. Doing it is a bit of a slog, of course, but that feeling you get after a good tidy-up? Worth every second I spend cursing over piles of old clothes on my bedroom floor.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
MARCH 13, 2025
Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. Why are there differences?
Animalz blog
MARCH 13, 2025
Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. He explains how the modern content marketer must operate at the intersection of strategy and rapid execution: “I don’t think in this environment you can think more than 90, 100 days in the future because it’s gonna be a totally different conversation.” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
MARCH 13, 2025
Are you considering working with influencers but unsure how to get started? Wondering how to maximize your return on investment when collaborating with creators? In this article, you'll discover proven strategies for influencer partnerships that deliver measurable results for your business. Why Marketers Should Work with Creators in 2025 Many marketers are hesitant to embrace […] The post How to Succeed in Influencer Marketing in 2025 appeared first on Social Media Examiner.
Martech
MARCH 13, 2025
AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency to a new level, they require strong governance. As AI agents get smarter and more embedded in daily operations, ensuring they’re used responsibly, securely and ethically isn’t just a nice-to-haveit’s a must. “The question is the same, whether it is generative AI, traditional AI, machine learning or agentic,” said Kavitha Chennupati, senior
Sprout Social
MARCH 13, 2025
Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies.
The Marketing Journal
MARCH 13, 2025
For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Introduced by E. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Welcome Software
MARCH 13, 2025
Marketing teams worldwide, we know you've got a dirty little secret. While everyone's revving up their personalization engines, almost nobody can answer the million-dollar question: Is any of this personalization stuff working? Most teams claim they're measuring personalization ROI, yet only 31% believe it's improving their bottom line. So, what are the other 69% doing?
SMA Marketing
MARCH 13, 2025
Keyword research is shifting. Large Language Models (LLMs) are transforming the process by moving beyond simple keyword matching to identifying search queries’ underlying intent and context. This shift facilitates more sophisticated and relevant content query results, ensuring that the material resonates with users’ natural language and meaning instead of merely targeting specific keywords.
Duct Tape Marketing
MARCH 13, 2025
7 Paths to a Successful Startup written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Lori Rosenkopf In this episode of the Duct Tape Marketing Podcast , I interviewed Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: Seven Paths for Unleashing Successful Startups and Creating Value Through Innovation.
Content Marketing Institute
MARCH 13, 2025
Youve been told a lie. Delivering the right message to the right person at the right time isnt enough. Learn the crucial missing step and how to can tackle that brain-centric challenge.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Traackr
MARCH 13, 2025
Level up your influencer marketing career with these top networking tips for influencer marketers.
Zumvu
MARCH 13, 2025
Think about a conversation you’re having with your computer — a few moments where you could forget that this isn’t a device, this is a living, thinking companion. Top scientists do not view their machines as real friends, as much as we don’t yet, but are working to turn computers into thinking, pretty much human, ones.
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