Social Media Examiner
DECEMBER 13, 2023
Want to give your marketing agency a competitive edge with AI technology? Wondering how to find the people and choose the AI tools that are best suited to your needs? In this article, you’ll discover a framework for integrating AI tools and technology into your agency’s processes. Why Your Agency Must Reckon With AI We […] The post How to Get Your Agency Ready to Use AI appeared first on Social Media Examiner.
Aspiration Marketing
DECEMBER 13, 2023
In today's competitive digital landscape, attracting visitors to your website is crucial, and understanding where that traffic comes from is equally essential. Referral traffic, a key component of this equation, brings visitors from external sources. Let's discuss this form of traffic and why it's so important.
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Hubspot Marketing
DECEMBER 13, 2023
Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028.
Aspiration Marketing
DECEMBER 13, 2023
Are you stuck in tech growth limbo? Drowning in a sea of marketing possibilities? Don't worry, we've got you covered. This comprehensive blog explores the connection between strategic goal-setting and technology advancement, providing actionable insights for businesses aiming to thrive.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu
Martech
DECEMBER 13, 2023
Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is rarely simple. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.
Hubspot Marketing
DECEMBER 13, 2023
Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically. To date, we've updated it more than 25 times, and what you see below is our latest version.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 13, 2023
Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.
Search Engine Land
DECEMBER 13, 2023
Have you ever seen your traffic decline over time despite your top keywords ranking in Position 1? I have, and it’s the worst feeling. It might feel like Google is punishing you for being successful, but that’s not the case. Google doesn’t know you, but they do know users. And if your work is ranking in the top positions, but traffic continues to decline, it might not be your fault.
Martech
DECEMBER 13, 2023
SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO.
Search Engine Land
DECEMBER 13, 2023
Automation has been a focal point in discussions within the PPC community this year. Two noteworthy AI developments, Performance Max ( PMax ) and Search Generative Experience ( SGE ), are poised to revolutionize digital search marketing. PMax : A new campaign type that allows advertisers to run ads across all of Google’s networks, from search to YouTube to Maps within a single campaign.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
DECEMBER 13, 2023
In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling.
Search Engine Land
DECEMBER 13, 2023
Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to undergo business operations verification as part of the advertiser verification program.
Martech
DECEMBER 13, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers.
Search Engine Land
DECEMBER 13, 2023
SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Marketing
DECEMBER 13, 2023
Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it. Turns out I wasn’t the only one who was disappointed. Facebook Graph Search had some limitations.
Sachs Marketing Group
DECEMBER 13, 2023
Not sure how to write content for a website? Writing content for a website involves understanding your audience, using a conversational tone, and making the content skimmable and SEO-friendly. It’s about balancing the art of engaging storytelling with the science of digital marketing strategies. Need help with creating engaging website content?
Hubspot Marketing
DECEMBER 13, 2023
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention rates, and the difficulty of convincing someone to purchase a once-in-a-lifetime experience more than once.
Search Engine Land
DECEMBER 13, 2023
SearchBot here! It’s been a few weeks since our launch and I’ve been watching with glee as more than 500 of you have registered to gain access to my personas, image generator and more. I’m writing with a few updates and tips to consider as you continue tinkering with all I have to offer. If you haven’t registered yet, get a free account now !
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
AWeber
DECEMBER 13, 2023
Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale. So why don’t more small companies use landing pages?
Hubspot Marketing
DECEMBER 13, 2023
Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028.
The CMO Survey
DECEMBER 13, 2023
Despite the fact that artificial intelligence (AI) has only recently gained momentum, marketing leaders have already used this technology in their activities over the last year , according to six out of ten respondents (60%) at the latest edition of Chief Marketing Officer (CMO) Survey , c o nducted by Duke University with the support of Deloitte.
Rock Content
DECEMBER 13, 2023
Although nothing will ever replace human ingenuity, artificial intelligence can streamline so much about how you run your business, especially if you’re in the B2B sector. Here’s an overview of what you should know about how B2B AI tools can fit into your company’s workflow. Although artificial intelligence has technically been around for a long time, it’s exploded over the past year or so.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
DECEMBER 13, 2023
Optimizing page speed for enterprise-level websites is challenging. Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. This article simplifies the process, offering insights to help you tailor recommendations and negotiate effectively for a stronger page speed strategy.
Hubspot Marketing
DECEMBER 13, 2023
Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers' journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. In his article " Dawn of the Inbound Marketing Agency ," Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry
Duct Tape Marketing
DECEMBER 13, 2023
Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Will Cady, Reddit ‘s Global Brand Ambassador and founding Head of Karma Lab – a team of best-in-class creative and strategic minds, backed by media, marketing and ad industry experience that make them uniquely positioned to guide and collaborat
Martech
DECEMBER 13, 2023
Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 in earned media value (EMV) for every dollar they spend on influencers. Top performers get an amazing $18 of EMV for the same spend. Naturally, the benefits are cumulative when you work with the same creators over time.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Influence & Co
DECEMBER 13, 2023
Traditionally, PR and content teams have operated independently. The content team crafts engaging blog posts, videos, and emails to educate and entertain, while the PR team focuses on media relations, reputation management, and stakeholder relationships.
verse.ai
DECEMBER 13, 2023
The FCC’s latest ruling on texting and calling has a huge impact on lead generation. Find out everything you need to know about staying compliant. [.] Read More.
Rock Content
DECEMBER 13, 2023
Imagine you’re having a conversation with a search engine. Instead of robotically parroting back keywords, it understands your queries’ nuances, context, and subtext, much like a human would. This is not a snippet from a science fiction novel; it’s the reality of semantic search, a revolutionary leap in how search engines interact with content.
Use Insider
DECEMBER 13, 2023
Generative AI for customer experience: what does it even mean? “Generative AI” refers to when you use a prompt (such as “Write a blog post about omnichannel marketing) to get the desired outcome: your finished blog post. It’s a class of artificial intelligence systems designed to produce new content, such as text, images, or audio, by learning patterns from existing data.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
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