Social Media Examiner
DECEMBER 13, 2023
Want to give your marketing agency a competitive edge with AI technology? Wondering how to find the people and choose the AI tools that are best suited to your needs? In this article, you’ll discover a framework for integrating AI tools and technology into your agency’s processes. Why Your Agency Must Reckon With AI We […] The post How to Get Your Agency Ready to Use AI appeared first on Social Media Examiner.
Aspiration Marketing
DECEMBER 13, 2023
In today's competitive digital landscape, attracting visitors to your website is crucial, and understanding where that traffic comes from is equally essential. Referral traffic, a key component of this equation, brings visitors from external sources. Let's discuss this form of traffic and why it's so important.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
DECEMBER 13, 2023
Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028.
Aspiration Marketing
DECEMBER 13, 2023
Are you stuck in tech growth limbo? Drowning in a sea of marketing possibilities? Don't worry, we've got you covered. This comprehensive blog explores the connection between strategic goal-setting and technology advancement, providing actionable insights for businesses aiming to thrive.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Hubspot Marketing
DECEMBER 13, 2023
Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically. To date, we've updated it more than 25 times, and what you see below is our latest version.
Martech
DECEMBER 13, 2023
Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is rarely simple. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
DECEMBER 13, 2023
Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is.
Search Engine Land
DECEMBER 13, 2023
Have you ever seen your traffic decline over time despite your top keywords ranking in Position 1? I have, and it’s the worst feeling. It might feel like Google is punishing you for being successful, but that’s not the case. Google doesn’t know you, but they do know users. And if your work is ranking in the top positions, but traffic continues to decline, it might not be your fault.
Martech
DECEMBER 13, 2023
SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO.
Search Engine Land
DECEMBER 13, 2023
Automation has been a focal point in discussions within the PPC community this year. Two noteworthy AI developments, Performance Max ( PMax ) and Search Generative Experience ( SGE ), are poised to revolutionize digital search marketing. PMax : A new campaign type that allows advertisers to run ads across all of Google’s networks, from search to YouTube to Maps within a single campaign.
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
DECEMBER 13, 2023
In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling.
Search Engine Land
DECEMBER 13, 2023
Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to undergo business operations verification as part of the advertiser verification program.
Hubspot Marketing
DECEMBER 13, 2023
Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it. Turns out I wasn’t the only one who was disappointed. Facebook Graph Search had some limitations.
Search Engine Land
DECEMBER 13, 2023
SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Sachs Marketing Group
DECEMBER 13, 2023
Not sure how to write content for a website? Writing content for a website involves understanding your audience, using a conversational tone, and making the content skimmable and SEO-friendly. It’s about balancing the art of engaging storytelling with the science of digital marketing strategies. Need help with creating engaging website content?
Hubspot Marketing
DECEMBER 13, 2023
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention rates, and the difficulty of convincing someone to purchase a once-in-a-lifetime experience more than once.
Search Engine Land
DECEMBER 13, 2023
SearchBot here! It’s been a few weeks since our launch and I’ve been watching with glee as more than 500 of you have registered to gain access to my personas, image generator and more. I’m writing with a few updates and tips to consider as you continue tinkering with all I have to offer. If you haven’t registered yet, get a free account now !
AWeber
DECEMBER 13, 2023
Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale. So why don’t more small companies use landing pages?
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
DECEMBER 13, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers.
Hubspot Marketing
DECEMBER 13, 2023
Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028.
The CMO Survey
DECEMBER 13, 2023
Despite the fact that artificial intelligence (AI) has only recently gained momentum, marketing leaders have already used this technology in their activities over the last year , according to six out of ten respondents (60%) at the latest edition of Chief Marketing Officer (CMO) Survey , c o nducted by Duke University with the support of Deloitte.
Rock Content
DECEMBER 13, 2023
Although nothing will ever replace human ingenuity, artificial intelligence can streamline so much about how you run your business, especially if you’re in the B2B sector. Here’s an overview of what you should know about how B2B AI tools can fit into your company’s workflow. Although artificial intelligence has technically been around for a long time, it’s exploded over the past year or so.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Search Engine Land
DECEMBER 13, 2023
Optimizing page speed for enterprise-level websites is challenging. Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. This article simplifies the process, offering insights to help you tailor recommendations and negotiate effectively for a stronger page speed strategy.
Hubspot Marketing
DECEMBER 13, 2023
Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers' journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. In his article " Dawn of the Inbound Marketing Agency ," Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry
Influence & Co
DECEMBER 13, 2023
Traditionally, PR and content teams have operated independently. The content team crafts engaging blog posts, videos, and emails to educate and entertain, while the PR team focuses on media relations, reputation management, and stakeholder relationships.
Duct Tape Marketing
DECEMBER 13, 2023
Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Will Cady, Reddit ‘s Global Brand Ambassador and founding Head of Karma Lab – a team of best-in-class creative and strategic minds, backed by media, marketing and ad industry experience that make them uniquely positioned to guide and collaborat
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
DECEMBER 13, 2023
Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 in earned media value (EMV) for every dollar they spend on influencers. Top performers get an amazing $18 of EMV for the same spend. Naturally, the benefits are cumulative when you work with the same creators over time.
verse.ai
DECEMBER 13, 2023
The FCC’s latest ruling on texting and calling has a huge impact on lead generation. Find out everything you need to know about staying compliant. [.] Read More.
Rock Content
DECEMBER 13, 2023
Imagine you’re having a conversation with a search engine. Instead of robotically parroting back keywords, it understands your queries’ nuances, context, and subtext, much like a human would. This is not a snippet from a science fiction novel; it’s the reality of semantic search, a revolutionary leap in how search engines interact with content.
Use Insider
DECEMBER 13, 2023
Generative AI for customer experience: what does it even mean? “Generative AI” refers to when you use a prompt (such as “Write a blog post about omnichannel marketing) to get the desired outcome: your finished blog post. It’s a class of artificial intelligence systems designed to produce new content, such as text, images, or audio, by learning patterns from existing data.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
Expert insights. Personalized for you.
124 
Let's personalize your content