Tue.Feb 18, 2025

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Multilingual Marketing vs. Translation: The Key Differences

Aspiration Marketing

Imagine launching a global marketing campaign only to discover your message is lost in translation or, worse, offensive to your target audience. This costly mistake highlights a critical distinction in international business: multilingual marketing is not simply translation. While translation focuses on converting words from one language to another, multilingual marketing goes deeper, adapting your entire marketing strategy to resonate with specific cultural nuances and consumer behaviors.

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10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025

Buffer Marketing

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." So, why are conferences on our radar in the first place? Well, being a remote team has some huge perks—working with people from around the globe, for starters.

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New partnership integrates Canva’s design capabilities into HubSpot

Martech

Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more.

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How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

Hubspot Marketing

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. "I read the Wall Street Journal because my parents told me to. It's dense. Its dry. I can't get through it." I was surprised. These were future business leaders who couldn't connect with the very content that was supposed to inform their careers.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to align your content marketing and social media teams

Welcome Software

Content distribution is key to any marketing strategy. Yeah sure, you might write a blog that ranks #1 the next day (one of the ultimate content marketing miracles) and that LinkedIn post you did last week might have gone viral (or your company-sized equivalent), but strategizing how every piece of content can be promoted across channels is the winner.

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Which LLM Should You Use for Your Business? [Pros and Cons]

Hubspot Marketing

Choosing the right large language model can feel overwhelming with so many options out there, especially if youre not exactly living and breathing AI But as weve worked through each one, weve gotten a real sense of what theyre good at (and where they fall short). So, lets talk about what to use, when. ChatGPT & OpenAI-o1: The Reliable All-Rounders Lets start with ChatGPT and OpenAI-o1.

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Why Keyword Intent Matters & How It Leads to Higher Search Rankings

Hubspot Marketing

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don't convert. Thats even true for pieces that are well-written. Thats what happens when marketers ignore keyword intent, which is the missing element of the puzzle.

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Top AI Tools for Creators for 2025

Social Media Examiner

Are you a content creator or marketer looking to improve your content? Wondering how AI can help you produce high-quality content? In this article, you'll discover the best AI tools for research, image generation, video creation, and audio production to enhance your content creation process. Who Should Use Tools for AI-Generated Content Not everyone needs […] The post Top AI Tools for Creators for 2025 appeared first on Social Media Examiner.

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Top Review Generation Tools: Which One is Right for Your Business?

SocialPilot

Struggling to get more customer reviews? Youre not alone! Reviews can make or break your business, but collecting them isnt always easy. Did you know that 85% of consumers trust online reviews as much as personal recommendations? And businesses with more positive reviews grow 18% faster than those with fewer or no reviews. What if you had a tool that did the heavy lifting for you – automating review requests, managing responses, and even sharing them on social media?

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How un-marketing builds trust in a world of invasive advertising

Martech

Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications and previous Google searches on health) to push harmful messaging. Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Benefits of CRM in Managing Multi-Platform Paid Campaigns

Marketing Insider Group

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. Juggling data, ad performance, audience targeting, and budgeting across channels like Google Ads, Facebook, LinkedIn, and TikTok can be overwhelming. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing.

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Leading strategies for social media inbox management

Sprout Social

Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms are all designed to foster communication, and this expectation extends to your customers. People dont just want to follow a social account, they want to engage with it. Often this can come in the form of direct messages or comments.

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How to conduct a website audit (with actionable next steps)

Welcome Software

You might think your website is pretty great — but do your customers (not to mention your target audience) agree with you? Cos those guys, they’re not so loyal. In fact, up to 88% of users are less likely to return to your website if they’re less than keen on the user experience. And 40% of visitors will hop right on to another website if yours takes more than three seconds to load.

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Introducing The First And Only ESP Built For Website Visitor Identification

Customers.ai

In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies. The shift to billing based on active profiles means that even unengaged or inactive contacts can increase costs, leading to unexpected budget strains for many. Needless to say, people are not happy. This is going to hurt.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Personalization at scale: 6 challenges and how to overcome them

Bannerflow

Personalization at scale is currently one of the most widely used marketing strategies, and for a good reason. Not only does it help your brand resonate with wider audiences, it creates a customized, more personal customer experience. It can help you raise your ROI, lower your CAC, and increase brand loyalty. But every strategy comes with its set of challenges.

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Meet the new martech stack: systems of context and systems of truth

Chief Martec

For years, martech was divided into systems of record and systems of engagement. Systems of record stored the “master” versions of data. CRMs and CDPs for customer data. PIM for product data. DAM for brand assets. ERP for inventory data. (I know, there’s a ton of acronyms in this piece, almost to the point of parody. Click on the image above for a larger-scale version to read the Acronymn Decode Ring on the right.

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DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI

Martech

Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. He said it is being done to simplify the product line. With GPT-5, users will no longer have to choose between (and the company won’t have to support) multiple generative AI models. It’s a smart business decision, but one has to wonder if DeepSeek’s arrival also contributed to the move.

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