This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Imagine launching a global marketing campaign only to discover your message is lost in translation or, worse, offensive to your target audience. This costly mistake highlights a critical distinction in international business: multilingual marketing is not simply translation. While translation focuses on converting words from one language to another, multilingual marketing goes deeper, adapting your entire marketing strategy to resonate with specific cultural nuances and consumer behaviors.
Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." So, why are conferences on our radar in the first place? Well, being a remote team has some huge perks—working with people from around the globe, for starters.
Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more.
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. "I read the Wall Street Journal because my parents told me to. It's dense. Its dry. I can't get through it." I was surprised. These were future business leaders who couldn't connect with the very content that was supposed to inform their careers.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content distribution is key to any marketing strategy. Yeah sure, you might write a blog that ranks #1 the next day (one of the ultimate content marketing miracles) and that LinkedIn post you did last week might have gone viral (or your company-sized equivalent), but strategizing how every piece of content can be promoted across channels is the winner.
Choosing the right large language model can feel overwhelming with so many options out there, especially if youre not exactly living and breathing AI But as weve worked through each one, weve gotten a real sense of what theyre good at (and where they fall short). So, lets talk about what to use, when. ChatGPT & OpenAI-o1: The Reliable All-Rounders Lets start with ChatGPT and OpenAI-o1.
AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making.
AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making.
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don't convert. Thats even true for pieces that are well-written. Thats what happens when marketers ignore keyword intent, which is the missing element of the puzzle.
Are you a content creator or marketer looking to improve your content? Wondering how AI can help you produce high-quality content? In this article, you'll discover the best AI tools for research, image generation, video creation, and audio production to enhance your content creation process. Who Should Use Tools for AI-Generated Content Not everyone needs […] The post Top AI Tools for Creators for 2025 appeared first on Social Media Examiner.
Struggling to get more customer reviews? Youre not alone! Reviews can make or break your business, but collecting them isnt always easy. Did you know that 85% of consumers trust online reviews as much as personal recommendations? And businesses with more positive reviews grow 18% faster than those with fewer or no reviews. What if you had a tool that did the heavy lifting for you – automating review requests, managing responses, and even sharing them on social media?
Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications and previous Google searches on health) to push harmful messaging. Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. Juggling data, ad performance, audience targeting, and budgeting across channels like Google Ads, Facebook, LinkedIn, and TikTok can be overwhelming. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing.
Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms are all designed to foster communication, and this expectation extends to your customers. People dont just want to follow a social account, they want to engage with it. Often this can come in the form of direct messages or comments.
You might think your website is pretty great — but do your customers (not to mention your target audience) agree with you? Cos those guys, they’re not so loyal. In fact, up to 88% of users are less likely to return to your website if they’re less than keen on the user experience. And 40% of visitors will hop right on to another website if yours takes more than three seconds to load.
In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies. The shift to billing based on active profiles means that even unengaged or inactive contacts can increase costs, leading to unexpected budget strains for many. Needless to say, people are not happy. This is going to hurt.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Personalization at scale is currently one of the most widely used marketing strategies, and for a good reason. Not only does it help your brand resonate with wider audiences, it creates a customized, more personal customer experience. It can help you raise your ROI, lower your CAC, and increase brand loyalty. But every strategy comes with its set of challenges.
For years, martech was divided into systems of record and systems of engagement. Systems of record stored the “master” versions of data. CRMs and CDPs for customer data. PIM for product data. DAM for brand assets. ERP for inventory data. (I know, there’s a ton of acronyms in this piece, almost to the point of parody. Click on the image above for a larger-scale version to read the Acronymn Decode Ring on the right.
Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. He said it is being done to simplify the product line. With GPT-5, users will no longer have to choose between (and the company won’t have to support) multiple generative AI models. It’s a smart business decision, but one has to wonder if DeepSeek’s arrival also contributed to the move.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content