Aspiration Marketing
JANUARY 3, 2024
In a dynamic marketing world, where customer engagement is paramount, understanding your audience is the key to success. One of the most powerful tools at your disposal in reaching our marketing goals is the creation of buyer personas—semi-fictional representations of your ideal customers.
Martech
JANUARY 3, 2024
Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?
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Aspiration Marketing
JANUARY 3, 2024
In today's competitive digital marketing, businesses constantly seek new and effective strategies to connect with their target audience. The inbound methodology, a customer-centric marketing approach, has emerged as a powerful tool for attracting, engaging, and delighting customers and fostering business growth.
Martech
JANUARY 3, 2024
Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — unless the numbers are mostly B.S., which seems increasingly likely. I recently spoke with a professional colleague who worked in the ad space for years.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
JANUARY 3, 2024
In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language. The words newly added not only reflect technological advances but also capture the cultural zeitgeist.
Orbit Media Studios
JANUARY 3, 2024
By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. Not too many times or you look spammy. Not too few or you don’t look relevant. I did SEO back then. It was very weird and search results were bad. Those were dark days online. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
JANUARY 3, 2024
My business started off as a small, experimental project nearly a decade ago. I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. I was known for constantly doodling on Adobe Illustrator in class, and one of my friends suggested I try and sell some of my designs on Etsy.
Social Media Examiner
JANUARY 3, 2024
Are you asking new clients the right questions to develop a long-term strategy? Could a detailed intake give you the insight you need to set the right campaigns in motion? In this article, one agency owner shares how a 10-week client onboarding process equips his team to successfully match marketing strategy to a client's future […] The post Onboarding New Clients appeared first on Social Media Examiner.
Hubspot Marketing
JANUARY 3, 2024
It's easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. Often, the hidden cause of lost rankings and decreasing traffic isn't that someone else does better at link building or keyword optimization.
Content Marketing Institute
JANUARY 3, 2024
Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JANUARY 3, 2024
Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the common pitfalls that cause transformations to come to a sudden halt. Successful agile marketing transformations happen when: Change is incremental rather than all at once. Employees have a voice in how change is happening.
Customers.ai
JANUARY 3, 2024
If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). In fact, you’ve probably heard it over, and over, and over. ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. However, like most trends, ABM’s time is running out.
Search Engine Land
JANUARY 3, 2024
Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on to discover how integrating GA4 and Google Ad s could boost your paid search results.
SocialPilot
JANUARY 3, 2024
Instagram Collab posts: an innovative feature that’s reshaping how brands, influencers, and creators engage with their audiences and each other. In essence, Collab posts allow two users to co-author a single post, be it a feed post, Reel, or Story, appearing on both feeds simultaneously and amplifying your Instagram engagement. This feature doubles the exposure by appearing in both collaborators’ feeds and consolidates likes, comments, and shares, offering a comprehensive view of the
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
JANUARY 3, 2024
Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why we care. As the digital marketing industry moves towards a cookieless future and stricter privacy laws , targeted advertising, while effective, faces uncertainties.
The CMO Survey
JANUARY 3, 2024
In today’s fast-paced and competitive landscape, it’s important for SMEs to have a strong online presence; one that also positions them towards the top of the page in search engine results. The post How Digital Marketing has Evolved Into a Major Business Weapon appeared first on The CMO Survey.
Sachs Marketing Group
JANUARY 3, 2024
Ranking on Google can range anywhere from a few minutes to 3-6 months or longer. The timeframe depends on website age, content quality, keyword competition, and SEO strategies. It’s not a one-size-fits-all scenario – each website’s journey to the top of Google’s rankings is unique. How long does it take to rank on Google? It’s one of the most common questions relating to search engine optimization (SEO) , and it’s always followed with a not-so-simple answer.
Rock Content
JANUARY 3, 2024
You’d expect big-budget brands to sidestep marketing advice fails, especially as the global ad spending hovers around $1 trillion for the first time in 2024. But just because you’re spending hundreds of millions or more on reach doesn’t mean you’re delivering a billion-dollar strategy. Most importantly, you don’t need a multi-million-dollar ad budget to create a million-dollar strategy.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Duct Tape Marketing
JANUARY 3, 2024
Embracing Slow written by John Jantsch read more at Duct Tape Marketing It’s become pretty popular, almost trendy, for people to choose a word at the beginning of the year and make the word the focus or underpinning of their most important objectives. My friends Chris Brogan and Ryan Holiday have done this and written about it for years. I’ve been practicing informally for a few years, so today, I’m letting the world know that my word for 2024 is – Slow.
Influence & Co
JANUARY 3, 2024
In today’s digital landscape, there’s so much that goes into creating an effective blog post. It can be easy to overlook the little things that make them SEO- and reader-friendly. But this is a mistake, especially considering that half of marketers are planning to increase their investment in content marketing in 2024. You don’t want that investment to be for naught.
Duct Tape Marketing
JANUARY 3, 2024
Walking Billboards and QR Codes: Revolutionize Your Sales Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy.
Search Engine Land
JANUARY 3, 2024
Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, and what’s more, it’s often an entirely avoidable expense. To avoid common pitfalls and optimize spending in PPC campaigns, Melissa Mackey, paid search director at Compound Growth Marketing, provided a comprehensive walkthrough of the most costly mistakes she comes across during auditing and her top tips for avoiding these error
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
SmartBrief - Marketing
JANUARY 3, 2024
As we get closer to the ultimate demise of cookies , there have been more than a hundred alternative IDs that have been proposed as a new replacement. Despite all of these IDs, like anything else new, there has been tremendous opposition, skepticism and concern for what to use when cookies go away. In the adtech world, this is exacerbated by the many disparate players across the buy and sell sides.
Unbounce
JANUARY 3, 2024
/ Conversion optimization What is the average conversion rate for a landing page? By Paul Park. Updated on January 2, 2024. 24 min read Imagine you’re at a party, and you’ve just told a joke to a group of people. Everybody laughs, but how many people thought it was truly hilarious, and how many are just being polite while thinking, “Ugh, I need to get out of here”?
Buffer Marketing
JANUARY 3, 2024
My business started off as a small, experimental project nearly a decade ago. I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. I was known for constantly doodling on Adobe Illustrator in class, and one of my friends suggested I try and sell some of my designs on Etsy.
SmartBrief - Marketing
JANUARY 3, 2024
As we get closer to the ultimate demise of cookies , there have been more than a hundred alternative IDs that have been proposed as a new replacement. Despite all of these IDs, like anything else new, there has been tremendous opposition, skepticism and concern for what to use when cookies go away. In the adtech world, this is exacerbated by the many disparate players across the buy and sell sides.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Buffer Marketing
JANUARY 3, 2024
What would it be like if your prospective buyers could meet your brand? What would your business talk about, which jokes would your brand share, and what questions would your company ask? Your company’s LinkedIn page is exactly the place where your target audience gets to know your brand — digitally. It’s one of the top social media sites your small business should be on.
Unbounce
JANUARY 3, 2024
/ Conversion optimization What is the average conversion rate for a landing page? By Paul Park. Updated on January 2, 2024. 24 min read Imagine you’re at a party, and you’ve just told a joke to a group of people. Everybody laughs, but how many people thought it was truly hilarious, and how many are just being polite while thinking, “Ugh, I need to get out of here”?
Rock Content
JANUARY 3, 2024
SEO and UX go hand in hand with digital marketing success in the digital age, but striking the right balance between the two is critical. Here’s a closer look at what you need to know about both to get ahead in 2024 and beyond. The days when you could successfully drive traffic to your site by leveraging only SEO are over. Search engines like Google are much more efficient than they used to be at serving up results that genuinely serve their users’ needs, and modern SEO strategies need to be ada
Use Insider
JANUARY 3, 2024
Who is classified as a bulk sender? Unsure whether this will impact you? Here’s how each provider identifies bulk senders: Google: If your daily emails to Gmail addresses exceed 5000, Google will label you a bulk sender. Yahoo: Yahoo also follows the 5000 email criteria. So, anyone sending over 5000 emails per day will be classed as a bulk sender from both providers and need to pay close attention to the upcoming changes to ensure seamless email delivery.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
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