Content Marketing Institute
NOVEMBER 8, 2023
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
Aspiration Marketing
NOVEMBER 8, 2023
If you're working to increase the online visibility of your business, understanding the nuances of DoFollow and NoFollow links is essential. These seemingly subtle attributes wield substantial power, impacting your website's visibility and credibility in digital marketing.
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Search Engine Land
NOVEMBER 8, 2023
As expected, Google has released the November 2023 reviews update today on November 8, 2023 at around 12 pm ET. This will be the last time Google announces a reviews update because, as it said, “because they will be happening at a regular and ongoing pace.” Google posted , “Released the November 2023 reviews update. Learn more about how to write high quality reviews.
Buffer Marketing
NOVEMBER 8, 2023
Let’s be honest: you probably didn’t get into content marketing because you love working with numbers. That’s certainly true for me. I’m a word nerd. I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me. But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential i
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Sprout Social
NOVEMBER 8, 2023
Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands.
Search Engine Land
NOVEMBER 8, 2023
Google has updated the page experience report in Google Search Console to show more of an informational page, with links to the same reports. “The Search Console Page Experience report is evolving to help site owners consider page experience more holistically as part of the content creation process,” Google wrote. Google told us months ago that this would be happening.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 8, 2023
The generative AI version of Google Search, Google Search Generative Experience , is now rolling out to over 120 countries and territories. Google also added new ways to follow up with AI-generated search answers, new AI translation help, and additional AI-powered definitions. This is Google’s “largest global expansion yet” of SGE, the company announced.
Hubspot Marketing
NOVEMBER 8, 2023
Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out. We reply to emails after work hours, take work calls at home, and even take a few hours out of our weekend for some work. The rise of remote work has even further blurred the lines between the end of the work day and time on the clock.
Martech
NOVEMBER 8, 2023
B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Understanding and leveraging customer profitability Every company has a finite number of target customers who hear their value proposition better, need it faster, will pay more money for it and will stay longer.
Hubspot Marketing
NOVEMBER 8, 2023
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities. Nike and Dove are doing just that with their recent partnership which is incredibly on-brand and has the potential to make a positive impact.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
NOVEMBER 8, 2023
Is your marketing team communicating effectively? Everything in marketing is built upon communication. Being able to have a powerful message and present it clear and memorable way is critical. Without communication, there would be no marketing. It turns out internal communication is equally, if not more, important than communication with your customers.
Search Engine Land
NOVEMBER 8, 2023
YouTube’s ad blocker crackdown could be illegal in the EU. The platform has been using JavaScript code to detect ad-blocking extensions without asking users for consent first, claims privacy expert, Alexander Hanff – who has filed an official complaint with the Irish Data Protection Commission (DPC) The alleged act could mean YouTube is violating EU privacy laws – however, Google is denying the charge.
Martech
NOVEMBER 8, 2023
Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. They get updated frequently, so it’s important to audit them on a regular basis. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.
Hubspot Marketing
NOVEMBER 8, 2023
I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts my FOMO into overdrive. But as a marketer, I also see the benefit of pop-ups from a business perspective. They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Search Engine Land
NOVEMBER 8, 2023
To scale your PPC efforts and reach a broader audience effectively, you need a strategy encompassing every stage of the customer journey, from brand discovery to taking action. This is where the concept of a full-funnel PPC approach comes into play. This article will explain the importance of full-funnel PPC marketing and provide a solution for effective reporting with Looker Studio.
Martech
NOVEMBER 8, 2023
“It’s like shaking up all the letters in a Scrabble bag,” she said, “then pouring them all over the table and trying to make a word.” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. “We have, I think, 90 solutions in the stack,” said another MOps manager, warming to the subject of under-utilization.
Search Engine Land
NOVEMBER 8, 2023
Navigating the unexpected deadends and misleading turns of a poorly organized website is never fun. Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end. And yet, I continue to see websites that seem to be designed to keep users ensnared in an annoying virtual corn maze, complete with dead ends and false trails.
Rock Content
NOVEMBER 8, 2023
2023 in particular, has been a year full of ups and downs for SEO professionals. Literally. SERP volatility and results have been up and down on Google after so many Core Updates. Therefore, many professionals end up having doubts about what to do and what strategy to adopt with so many changes. Download this post by entering your email below Do not worry, we do not spam.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
NOVEMBER 8, 2023
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
Rock Content
NOVEMBER 8, 2023
Content marketing is one of the best and most popular ways to promote a brand. It’s flexible, with various content formats and strategies companies could explore depending on their marketing goals and target audience. Various brands and businesses see the value of content marketing in their overall strategy, as well. In 2022, 90 percent of organizations reported having a content marketing strategy.
Search Engine Land
NOVEMBER 8, 2023
YouTube is rolling out a personalized ‘For You’ section on the home tab of creators’ channels. From November 20, whoever visists your channel will be greeted with a tailored list of recommended videos, comprising a “mix of content from your channel based on the viewer’s watch history.” The platform is encouraging creators to review their settings and select formats before the launch.
Duct Tape Marketing
NOVEMBER 8, 2023
The Art of Customer Recovery: Transforming Negatives into Positives written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of The Duct Tape Marketing Podcast , we explore the art of customer recovery with Jon Picoult, a renowned customer experience expert, founder of Watermark Consulting and author of “ From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. ” Jon has worked
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Search Engine Land
NOVEMBER 8, 2023
We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. This report is essential reading for anyone looking to maximize their content marketing results.
Martech
NOVEMBER 8, 2023
Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial intelligence hype. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.
Rock Content
NOVEMBER 8, 2023
You’re looking to sell a product or service, but you’re uncertain about how to grow your business. There are indeed numerous options for strategies and tactics. With a decade of experience in content marketing, I can attest that I’ve witnessed numerous companies successfully expand their businesses by utilizing high-quality content to captivate their audience.
Search Engine Land
NOVEMBER 8, 2023
Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial intelligence hype. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
David Meerman Scott
NOVEMBER 8, 2023
I love the new offering from Doritos. In a fabulous example of deeply understanding a buyer persona, the snack food brand just released a software plug-in that gamers (and others) can use to silence the annoying “crunch” sound when they are gaming or talking.
Influence & Co
NOVEMBER 8, 2023
SEO and content marketing go hand in hand. How can content marketing help with SEO? Once people find you through search, content keeps them engaged.
Businesses Grow
NOVEMBER 8, 2023
I was asked about what will be impacting our marketing future. It’s perilous trying to make projections these days! The move is not only moving at a rapid pace, it’s moving in unexpected ways! But as I thought about the aspect of marketing that most interests me going forward, it would be these: AI-driven content and experiences (focus on experiences) Metaverse and new places to meet and have fun Personal brand becomes the brand Activating the customer as the marketer (WOMM) Tearing
Zumvu
NOVEMBER 8, 2023
WordPress page builders have fundamentally changed the website design landscape within the WordPress ecosystem.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
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