Sun.Apr 28, 2024

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16 years later, the present — not future — of martech is here, but unevenly distributed

Chief Martec

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published. I was particularly excited to read the Spring 2024 edition just released, because they’d added a detailed section on marketing technology.

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Weekend Favs April 27

Duct Tape Marketing

Weekend Favs April 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

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5 Impactful Ways to Develop Your Email Marketing Design Like A Pro

Zumvu

Email marketing remains a cornerstone of digital marketing strategies for businesses across the globe