Businesses Grow
JANUARY 6, 2025
The AI tsunami isn’t comingit’s here. And it’s serving up more jaw-dropping “holy cow” moments than a magician’s convention. One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. If you’re immersed in this AI world as I am, you’ve probably gone through the mental gymnastics of trying to figure out how this will sort out.
Marketing Insider Group
JANUARY 6, 2025
Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.
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Backlinko
JANUARY 6, 2025
Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from execu
Martech
JANUARY 6, 2025
Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article. Depending on their backgrounds, marketers may not be familiar with this structure. Even as someone who studied journalism, Im guilty of forgetting my roots. We all get busy trying to promote this product or that service.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SocialPilot
JANUARY 6, 2025
The importance of good Google reviews cannot be overstated. According to Forbes, about 90% of customers read online reviews before visiting a business. Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. That said, acquiring and managing these reviews isnt easy.
Martech
JANUARY 6, 2025
AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here are actionable strategies to resolve these and other common AI issues. Dig deeper: AI readiness checklist: 7 key steps to a successful integration Common challenges in AI integration and how to overcome them Here are the top reasons why integrating AI into existing martech stacks poses a ch
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Customers.ai
JANUARY 6, 2025
If youre still relying on the same old targeting tactics from five years ago (we see you broad demographics and generic email blasts) youre leaving dollars on the table. Customers expect more now. And guess what? The ecommerce brands delivering that more are winning big. In fact, companies that use advanced targeting strategies see 60% higher conversion rates compared to those that dont.
SocialPilot
JANUARY 6, 2025
Loomly is known for its intuitive, user-friendly interface, helping businesses of all sizes effortlessly create, schedule, and analyze content. But when it comes to Loomly pricing, theres more beneath the surface. Over time, its cost structure has raised eyebrows, with subtle fees and plan restrictions making potential users think twice. One thing that sets Loomly apart is its risk-free trialno credit card is required.
Marketing Insider Group
JANUARY 6, 2025
If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy.
SmartBrief - Marketing
JANUARY 6, 2025
We are at a critical but interesting point in marketing: the rise of the Aspiration Economy. We are living through a fascinating transformation in how desires are created, marketed and satisfied. Marketing has reached a juncture where it’s not just about selling products anymore it’s fundamentally about selling stories, identities and entire lifestyles.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Welcome Software
JANUARY 6, 2025
Hands in the air if you're ever like " Woah, will AI just slow down for a second? ". You are not alone, but sadly, you are not in control of this one. Over the past few years, we've seen artificial intelligence just grow and grow. and grow some more. It's hard to keep up, but it's showing zero sign of slowing down. In fact, it's showing minimal signs of what exactly it will do next, or how far it will go in the future.
Six & Flow
JANUARY 6, 2025
Imagine the time you'd save if the tedious, repetitive tasks that consume your workday were handled automatically. Thats what I love about CRM automation, it not only helps streamline your workflows but also empowers your teams to achieve more. Whether you manage sales, oversee marketing strategies, or lead customer service, leveraging an automated CRM can revolutionise the way you operate.
yorCMO
JANUARY 6, 2025
Discover how AI and machine learning are revolutionizing marketing technology. Learn how it helps optimize campaigns, and enhance customer experiences. The post How AI and Machine Learning Are Transforming Marketing Campaigns appeared first on yorCMO.
SMA Marketing
JANUARY 6, 2025
Search Engine Optimization (SEO) has changed dramatically in recent years. The KPIs we relied on back in 2020 aren’t going to cut it in 2025. This post will explore why we need new key performance indicators (KPIs) for 2025 and beyond and how you can coach your team and leadership to embrace this shift. The.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SocialPilot
JANUARY 6, 2025
Are you wondering if BrightLocal is a worthy investment? Youre in the right place. BrightLocal offers a host of features, such as review management , local search marketing, and citation building. However, users often take note of its steep learning curve, hidden costs, and limited flexibility. This is a deep dive into BrightLocal pricing plans for small businesses, agencies, and enterprises.
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