Aspiration Marketing
JANUARY 10, 2024
Marketing plays a pivotal role in shaping business success. But what does marketing genuinely entail, and what should be the defining goals behind your marketing strategy? We'll explore the driving force behind marketing success – a journey into the heart of purposeful marketing. But what is the goal of marketing?
Search Engine Land
JANUARY 10, 2024
As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results.
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Buffer Marketing
JANUARY 10, 2024
There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. I faced this problem when I became a travel blogger and content creator. I launched my travel blog in February 2020 with big plans, but we all know how that turned out. The pandemic hit literary one month later. So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.
Martech
JANUARY 10, 2024
Many marketers speak at industry events for various reasons. Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Calvyn Lee Blog
JANUARY 10, 2024
Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Follow these steps to build an effective topical map: 1. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.
Martech
JANUARY 10, 2024
Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error. If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JANUARY 10, 2024
Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate Lead Generation Marketplace. “More than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display a
Social Media Examiner
JANUARY 10, 2024
Want to build a passive revenue stream for your agency? Wondering where to start? In this article, you’ll discover how to create intellectual property that generates passive income year-round. How to Build a Scalable Agency Through Passive Income Streams In the digital age, monetizing your intellectual property by creating passive income channels presents a profitable […] The post How to Turn Intellectual Property Into Passive Income for Your Agency appeared first on Social Media Examiner
Sprout Social
JANUARY 10, 2024
Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want to avoid complaints altogether, let alone respond to them. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience.
Martech
JANUARY 10, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hootsuite
JANUARY 10, 2024
Forgive us for using a technical term, but it’s absolutely bananas how far AI has come in the past year. And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.
Content Marketing Institute
JANUARY 10, 2024
Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.
Hubspot Marketing
JANUARY 10, 2024
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Because of that, I decided to look online for a deeper take on the subject.
SocialPilot
JANUARY 10, 2024
YouTube has become an unparalleled platform for businesses and creators to connect with a massive audience, paving the way for immense growth and success. With over 2 billion monthly active users , YouTube offers an ocean of opportunities to captivate viewers, build brand awareness, and drive engagement. However, in this vast sea of content, timing plays a crucial role in maximizing visibility and reaching the intended audience effectively.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Sachs Marketing Group
JANUARY 10, 2024
As a general guideline, you should redesign your website every 2-3 years. This timeframe ensures your site stays aligned with the latest design trends, technology advancements, and user expectations. Your website is responsible for making a good first impression on your customers. As website design trends and technologies evolve, so should your website to maintain relevance and effectiveness.
SocialPilot
JANUARY 10, 2024
TikTok has taken the world by storm – over a billion people use it today! As TikTok continues to grow in popularity, more and more marketers are looking for ways to get their videos to stand out from the competition and receive more views. And why wouldn’t they? TikTok exposes you to new audiences you might not have found on other platforms. It is one of the few places where you can almost guarantee getting in front of Gen Z.
Search Engine Land
JANUARY 10, 2024
Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving forward, advertisers will exclusively manage lodging solutions through Lodging Campaigns. Despite these changes, advertisers can continue to use Hotel Center for feed management tasks, such as uploading and editing property feeds or verifying
Influence & Co
JANUARY 10, 2024
Trade shows aren’t just about the glitz and glamour of the main event. It’s the anticipation, the build-up, and the aftermath where the real deals go down.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
JANUARY 10, 2024
We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s survey should take you only about three minutes to complete. The survey results will be released in the first quarter. TAKE THE SURVEY If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone.
Kuno Creative
JANUARY 10, 2024
Accreditations in Solutions Architecture Design and Data Migration Further Solidify Kuno's Position As a Leading HubSpot Partner At Kuno Creative, our commitment to excellence in marketing, sales enablement, RevOps and WebOps demands that every one of our employee-owners remain up to date with the latest trends, best practices and developments in these spaces.
verse.ai
JANUARY 10, 2024
What Are AI Hallucinations and How Can You Prevent Them? There’s a big concern in the world of artificial intelligence (AI) right now that not many people know about: AI hallucinations. It’s not just a simple technical glitch—it’s bigger than that. And here’s why. As large language models (LLMs) become more prevalent, we’re seeing more [.
Buffer Marketing
JANUARY 10, 2024
There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. I faced this problem when I became a travel blogger and content creator. I launched my travel blog in February 2020 with big plans, but we all know how that turned out. The pandemic hit literary one month later. So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Six & Flow
JANUARY 10, 2024
As rigorous and strenuous the process of completing HubSpot accreditations is, we at Six & Flow recognise the immense value it brings to our team's growth and our clients' success. HubSpot Accreditations empower us to demonstrate our in-depth knowledge of HubSpot, offer expert advice on integration solutions, handle implementations and management, conduct engaging demonstrations, drive sales, provide exceptional service, and deliver comprehensive reporting within HubSpot's CRM platform.
SocialPilot
JANUARY 10, 2024
The visual search hub, Pinterest, inspires many. It encourages them to try something new. Millions of people browse through the platform to plan out their future purchases. Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators.
Six & Flow
JANUARY 10, 2024
As rigorous and strenuous the process of completing HubSpot accreditations is, we at Six & Flow recognise the immense value it brings to our team's growth and our clients' success. HubSpot Accreditations empower us to demonstrate our in-depth knowledge of HubSpot, offer expert advice on integration solutions, handle implementations and management, conduct engaging demonstrations, drive sales, provide exceptional service, and deliver comprehensive reporting within HubSpot's platform.
Search Engine Land
JANUARY 10, 2024
TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning. What’s changed? Links for hashtags related to the Israel-Hamas war and U.S. politics no longer work within Creative Center.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Six & Flow
JANUARY 10, 2024
As rigorous and strenuous the process of completing HubSpot accreditations is, we at Six & Flow recognise the immense value it brings to our team's growth and our clients' success. HubSpot Accreditations empower us to demonstrate our in-depth knowledge of HubSpot, offer expert advice on integration solutions, handle implementations and management, conduct engaging demonstrations, drive sales, provide exceptional service, and deliver comprehensive reporting within HubSpot's platform.
Six & Flow
JANUARY 10, 2024
We're delighted to announce that Six & Flow has recently achieved two new HubSpot accreditations: Solutions Architecture Design and Data Migration. Brining it all together, our hall of fame has the following four HubSpot accreditations: Onboarding CRM Implementation Data Migration Solutions Architecture Design Our continued investment in gaining these accreditations solidifies Six & Flow's commitment to being a frontrunner in the HubSpot ecosystem and cements our status as a highly compe
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