Martech
JULY 30, 2024
Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies.
Hubspot Marketing
JULY 30, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn't strategy — it's time management. You likely know that consistent, frequent posting is key, but that’s now coupled with the need to create more complex content, like Reels.
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Social Media Examiner
JULY 30, 2024
Are you creating content? Wondering how AI can help? In this article, we explore how AI can help creators improve their content creation process. Why Content Creators and Marketers Should Pay Attention to AI Many content creators and marketers are worried that artificial intelligence (AI) might replace them. However, AI is currently here to assist […] The post Using AI to Be a Better Content Creator appeared first on Social Media Examiner.
Sprout Social
JULY 30, 2024
Last April, Australian influencer Emma Claiir went viral for all the wrong reasons when she admitted to two incidents of past animal cruelty. Claiir drew so much backlash in the weeks that followed, she eventually stopped influencing altogether. But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
SmartBrief - Marketing
JULY 30, 2024
Many marketers still consider Reddit an enigma. Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. It boasts a highly engaged 850 million monthly active users , an audience that isn’t afraid to share their opinions, viewpoints and feedback.
Marketing Insider Group
JULY 30, 2024
Understanding your customers is critical because you need to give them what they want to keep them coming back. Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. About 63% of consumers believe businesses are dishonest about how they use customer data, and 54% think brands use data to benefit themselves, not their customers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Backlinko
JULY 30, 2024
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Transactional keywords Book a hotel room, buy Nike shoes 5. Navigational keywords Youtube login, Facebook 6.
Martech
JULY 30, 2024
Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, if you’re using your project management data for only that, you’re probably not getting all the value you can from the metrics you’re capturing. Fundamentally, metrics enable insights into performance against goals.
Aspiration Marketing
JULY 30, 2024
Our previous blog in this series explored how identifying external opportunities can propel your brand forward. But a truly comprehensive SWOT analysis doesn't stop there. It's a powerful tool precisely because it equips you to face not just sunshine and rainbows but potential storms as well. This is where understanding threats comes into play.
Martech
JULY 30, 2024
AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to what it is and why it matters. Table of contents What is GEO? GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
JULY 30, 2024
Google is experimenting with new ad placements in search results, but the frequency remains low. Here’s what you need to know: By the numbers. As shared by Mordy Oberstein , head of SEO brand at Wix: 0.31% of desktop SERPs have ads mixed into organic results 0.01% of mobile SERPs have ads mixed into organic results 2% of all SERPs have “normal” ad placement at the top.
Martech
JULY 30, 2024
Canva acquires generative AI content and research startup Leonardo.AI for an undisclosed sum. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. Canva will continue to invest in Leonardo’s standalone platform while setting the startup’s 120-person team of designers, researchers and developers to grow Canva’s genAI off
Search Engine Land
JULY 30, 2024
Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance better, and ensure brand safety across Google’s ad network. Key updates: New reporting tools: Conversion metrics in asset-level reporting.
The LeadG2 Blog
JULY 30, 2024
In sales, where every business operates with its own unique processes and goals, a one-size-fits-all approach rarely suffices. This holds true for managing deals in HubSpot, a powerful CRM platform widely used for sales and marketing automation. While HubSpot offers default deal stages out of the box, customizing these stages to align with your specific sales process can make a world of difference in your organization's efficiency and success.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Land
JULY 30, 2024
Perplexity , the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies. This move signals a shift in how AI companies are approaching content partnerships, potentially setting a new standard for compensating publishers whose work is used to train and power AI systems.
illumin
JULY 30, 2024
Machine learning and artificial intelligence technologies have come a long way in the past few years. Learn more about how machine learning is bringing value to advertising. Marketers are taking it up a notch when it comes to their advertising game; innovations and developments in technology are revolutionizing the way modern marketing is done. Among the many developments and advancements in advertisement are those in artificial intelligence (such as generative AI and predictive AI, data scienc
Search Engine Land
JULY 30, 2024
Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance better, and ensure brand safety across Google’s ad network. Key updates: New reporting tools: Conversion metrics in asset-level reporting.
The Marketing Operations Leader
JULY 30, 2024
In this edition: Marketing Ops Job Interview Question Cheat Sheet What No One Tells You About Working in Marketing Ops For Paid Subscribers: Real Interview Questions and Answers From A Senior-Level Marketing Ops Interview Level up your marketing ops career: Attend the marketing ops virtual career event, register here. Darrell Alfonso is giving a new talk - “Growth Blueprint - How to Run Operations at Every Company Stage” in Silicon Valley - check it out.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Land
JULY 30, 2024
Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. Explore these common RSA mistakes and catch the full session replay to turn your ads around.
Content Marketing Institute
JULY 30, 2024
AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.
DirectMail2.0
JULY 30, 2024
This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!, serves as the moderator of this discussion, featuring: Brad Kugler, CEO of DirectMail2.0 & Who’s Mailing What!
David Meerman Scott
JULY 30, 2024
Collecting a ton of personal information from customers means application designers have an obligation to use Artificial Intelligence and Machine Learning to make products easier to use. It's the human thing to do. Yet many companies don’t deploy AI and ML.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Base.ai
JULY 30, 2024
Welcome to the July edition! This month's newsletter is brimming with excitement for Obsession 2024, the premier summit crafted by and for customer-obsessed professionals. Prepare for unparalleled insights, inspiring speakers, and invaluable networking opportunities.
Search Engine Land
JULY 30, 2024
Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. Explore these common RSA mistakes and catch the full session replay to turn your ads around.
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