Marketing Insider Group
DECEMBER 4, 2023
Imagine a world where machines pen our stories – sounds like sci-fi, right? Well, that future might be closer than we think. At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ We wanted to see how AI, like ChatGPT-3.5, measures up against the creativity of human writers.
CMO Network
DECEMBER 4, 2023
An MIT study showed human subjects rated AI-generated content as better than that created by professional writers.
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Calvyn Lee Blog
DECEMBER 4, 2023
Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy.
Hubspot Marketing
DECEMBER 4, 2023
Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands , creators are taking over brand marketing teams , and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally , with a market size of $250 billion. By 2027, this number is expected to reach $480 billion.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
CMO Network
DECEMBER 4, 2023
The importance of the holiday season to small businesses along with use of innovative technology by these business is reviewed (includes American Express survey results).
Hubspot Marketing
DECEMBER 4, 2023
Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right? Not quite. If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged, the chances of generating leads and customers from
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
DECEMBER 4, 2023
Artificial intelligence. It is everywhere, or so it would seem. I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including my own, had AI in the title or in the session description. Two of the keynotes that I attended mentioned AI and the one was entirely on AI. While AI is all the rage , if you are not using it. there is no reason to feel left out.
Buffer Marketing
DECEMBER 4, 2023
If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.
Search Engine Land
DECEMBER 4, 2023
Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes to organizing, cleaning, and analyzing data, Microsoft Excel and Google Sheets have stood the test of time. All the famous SEO tools export most of their data in CSV format. And while you can use genAI for data analysis, often you’ll still need a good old spreadsheet to get started.
Martech
DECEMBER 4, 2023
As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. It’s wise to take a second look and ensure you’re not missing something.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
DECEMBER 4, 2023
Google is expanding its video requirements where the video must be the main content of the page to show up as a video result in Google Search to also have that requirement with Google’s “Video mode” in search. Google said , “extending this change to search results in Video mode to better connect users with the video content they’re looking for.” The change can take about a week to fully rollout but once it is done rolling out you should only see videos in Goog
Hubspot Marketing
DECEMBER 4, 2023
Like many others, I get dozens of emails a day. If the subject line's irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on an email and hit the unsubscribe button after deciding it wasn’t worth my time. If you’re a marketer, you want to avoid scrolling and unsubscribes at all costs. If your email goes unopened because your messaging missed your target, was the content you created within it even worth it?
Search Engine Land
DECEMBER 4, 2023
Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. 1. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.
Martech
DECEMBER 4, 2023
Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. 1. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Search Engine Land
DECEMBER 4, 2023
It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Once users moved on from trying the chatbot for silly things like writing jokes or letters in Shakespeare’s voice, more useful applications emerged.
Martech
DECEMBER 4, 2023
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Search Engine Land
DECEMBER 4, 2023
Google has yet some more rich result and structured data support for its Google Search results that you can leverage – vacation rental rich results. If you have a website that showcases vacation rentals you may want to consider adding this new markup to your listings. “Today, we’re announcing a new and simpler way for vacation rental integration partners to provide listing data to Google.,” Google wrote.
Customers.ai
DECEMBER 4, 2023
In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. However, as technology reshapes our world and consumer expectations soar to new heights, the landscape of outbound marketing is undergoing a shift.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Businesses Grow
DECEMBER 4, 2023
Note: My friend Frank Prendergast has a newsletter that unwinds many of the most confusing aspects of AI and marketing. He’s like a plow going through the new fields of marketing, making it easier for all of us to follow along. He recently wrote about Custom GPTs in such an eloquent way that I wanted to share it with all of you! By Frank Prendergast Just when you thought you had ChatGPT prompts figured out, here come Custom GPTs.
Search Engine Land
DECEMBER 4, 2023
Google has rolled out impression share data for Local Service Ads (LSAs). Impression share is the percentage of times your ad shows up compared to the total number of times it could potentially appear. This data became available on LSAs in November, Ginny Marvin, Google Ads liaison officer, confirmed on X. Why we care. Impression share is a key metric for assessing the visibility and effectiveness of an ad campaign, enabling marketers to better understand performance and optimize more efficientl
Rock Content
DECEMBER 4, 2023
The use of Artificial Intelligence is now commonplace in the daily routines of marketing professionals and teams. According to the AI Trends for Marketers 2023 report, 48% of marketing teams and professionals use AI for content creation. It’s no wonder; it’s a powerful mechanism to boost content production and maintain a consistent strategy, provided it’s used responsibly to uphold quality.
CMO Network
DECEMBER 4, 2023
Tissa Fontaneda the Ph.D.-turned-fashionista leader shares her lessons on brand leadership with me which are as timeless and chic as the bags she creates.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Vertical Response
DECEMBER 4, 2023
In the fast-paced world of digital marketing, new strategies and channels seem to emerge every day. With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing. But is email marketing still relevant in today’s landscape?
SmartBrief - Marketing
DECEMBER 4, 2023
Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.
Set Up
DECEMBER 4, 2023
Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics Smarter, Not Just Faster With AI on the rise, we have to be forward thinking. AI doesn't sacrifice quality for speed - it enhances it, if used in a smart way.
SmartBrief - Marketing
DECEMBER 4, 2023
Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Sachs Marketing Group
DECEMBER 4, 2023
SEO, or Search Engine Optimization, is a powerful tool for increasing your business’s visibility online. By optimizing your website and content for search engines, you can attract more targeted traffic, leading to increased customer engagement and higher conversion rates. Essentially, SEO helps put your business in front of people actively searching for your services or products.
SMA Marketing
DECEMBER 4, 2023
As technology advances, so do the algorithms and updates from search engines like Google. A major update that has caught the attention of website owners and SEO professionals is the changes in structured data. In this video, we will discuss four changes to structured data and what you need to do to make sure your site can earn new rich feature opportunities.
Welcome Software
DECEMBER 4, 2023
If you attended Opticon '23, you saw first-hand how Optimizely has been investing in AI. Optimizely introduced Opal , an AI assistant designed to accelerate the entire marketing lifecycle. Opal is ever-present across Optimizely One, providing generative AI, smart insights, and recommendations to transform how our customers create, test and personalize digital experiences.
Exposure Ninja
DECEMBER 4, 2023
Short on time? Here are some quick email marketing tips for law firms: Use lead magnets to build your email list Improve your mailing list CTA to encourage the reader to sign up Use email automation to save time Try email segmentation to send personalised messages to your audience Link to great landing pages in your emails Use an attention-grabbing subject line Include eye-catching visuals Use relevant calls to action throughout your emails Test how often your audience likes to receive emails Co
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
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