Marketing Insider Group
OCTOBER 9, 2024
For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why is this happening? What are the alternatives? And what happens next? Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position.
Hootsuite
OCTOBER 9, 2024
The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.
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Martech
OCTOBER 9, 2024
Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the case.
The Marketing Operations Leader
OCTOBER 9, 2024
In this edition: How to Develop an Effective Martech Strategy 7 Marketing Ops Habits to Practice Every Week POLL - What is at the center of your Martech Stack? For Paid Subscribers: How to succeed in defined ops roles and undefined ops roles Learn from the experts! The Marketing Ops Huddle (town hall) this month is all about “Marketing Ops Lessons I Wish I Learned Earlier” - join the discussion.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 9, 2024
Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024, where we’ll unveil the 2025 report’s key findings.
Practical eCommerce - Marketing
OCTOBER 9, 2024
TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels. The post Charts: U.S. TikTok Shop Sales 2023-2024 appeared first on Practical Ecommerce.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
OCTOBER 9, 2024
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.
Martech
OCTOBER 9, 2024
You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. Sound familiar? The real issue is your teams aren’t aligned. With no sign of competition letting up, this disconnect means missed opportunities. To drive real revenue growth, sales and marketing need to work together.
Buffer Marketing
OCTOBER 9, 2024
Building a company from the ground up always takes time. Building a company in a new category that requires a lot of education while also trying to do so sustainably adds significant runway. That’s why, when I started thinking about securing funding to scale my supplement brand Rootless , I wanted to think creatively about our sources of capital beyond the traditional VC models that could set us on a different path and model of growth.
Martech
OCTOBER 9, 2024
HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Duct Tape Marketing
OCTOBER 9, 2024
To Niche or Not to Niche: The Pitfalls of Over-Specialization written by John Jantsch read more at Duct Tape Marketing The Ducttape Marketing Podcast with John Janstch Week two of your favorite episodes, this time (surprisingly) a solo show: In this episode of the Duct Tape Marketing Podcast , I talked about a topic on my mind for a while: the evolution of niche marketing.
Animalz blog
OCTOBER 9, 2024
We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO — the to-do list goes on. Most of us also have a weakness for shiny objects: a new tool, a magic strategy, an unmissable trend. It comes with the territory. We can’t miss the next big thing that might unlock more growth.
Businesses Grow
OCTOBER 9, 2024
I’ve given hundreds of speeches all around the world. Many kind people come up to me after my talks and thank me for some new insight or learning. But here is one phrase I’ve never heard: “I really loved that pie chart.” People don’t normally respond to data and graphs during a speech. They don’t go back to the office telling people about the awesome Pareto Diagram they saw at an event.
Orbit Media Studios
OCTOBER 9, 2024
By Andy Crestodina B2B or B2C, enterprise or SMB, local or global, there’s one thing we all have in common… Our target audience is human. And as humans, our audiences have a few natural biases and built-in pre-dispositions. One of the big ones is that we need to feel connected to each other. We relate to each other. We are social animals. We all know this.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
illumin
OCTOBER 9, 2024
Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. Beginning in 2019 with the launch of Disney+, the “streaming wars” captured the attention of TV producers and audiences everywhere.
Traackr
OCTOBER 9, 2024
3 tips for finding new creator partners that will level up your influencer marketing program.
Welcome Software
OCTOBER 9, 2024
How well do you know your customers? Are they virtual strangers to you? Do you know them on a first name basis? Or are you at a point where you can finish each other’s sentences? You don’t need to be BFFs with your target audience, but you should have a very clear picture of what they expect from you, and vice versa. This is why it’s so important to get the basics of market segmentation down.
Traackr
OCTOBER 9, 2024
3 tips from L’Oréal Luxe and mega content creator on using influencer product seeding to find new creator partners that drive true impact for your brand.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Zumvu
OCTOBER 9, 2024
Insightful consistently ranks as a top performer on G2, recognized for its leadership in employee productivity and workforce analytics.
Aspiration Marketing
OCTOBER 9, 2024
The internet has revolutionized the way we shop. Gone are the days of physical browsing; today, with a few clicks, we can purchase anything imaginable. But for businesses, this digital landscape presents a unique challenge: converting website visitors into paying customers. This begs the question: how did CRO come to be? This blog will dive through time, exploring the fascinating history of CRO.
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