Zumvu

AUGUST 7, 2024

Today’s internet has the power to influence every person, thus making social media marketing techniques a matter of utmost importance for brands.

Social Media Marketing 98

Social Media Marketing Marketing Strategy Branding Marketing 98

Martech

AUGUST 7, 2024

The ability to have the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.

Key Performance Indicator 120

Key Performance Indicator Analytics CRM Retail 120

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.

Influencer Marketing 111

Influencer Marketing Fashion User-Generated Analytics 111

Martech

AUGUST 7, 2024

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.

Advertising 122

Advertising Advertisers Management Customer 122

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Backlinko

AUGUST 7, 2024

An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines to bring your strategy to life. Because having a solid SEO strategy is great. But without a plan to put things into action, it’s just a vision board. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large.

SEO 126

SEO PR Communications Management 126

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. They feel unsuccessful and worried they aren’t meeting leadership expectations. Take a deep breath. You’re not an anomalous failure, and it doesn’t mean your team sucks.

Transform 120

Transform Marketing Marketers Marketing Automation Platform 120

Backlinko

AUGUST 7, 2024

Have you ever wondered how to find keywords on a website? Or, why it’s so crucial for your online business success? This method is easy to overlook. But it’s a powerful way to find valuable insights about your competitors. Find fresh content ideas. Or, locate the specific information you need. At Backlinko, we track how often people find our site through specific keywords.

Food 97

Food SEO Customer loyalty Content Marketing 97

Search Engine Land

AUGUST 7, 2024

A surprising 92% of SEOs and link builders believe their competitors are buying backlinks , according to a recent Editorial.Link survey of 113 industry experts. This stat highlights the ongoing debate in our community around the power and value of links. Are bought backlinks a shortcut to SEO success? Or are they a huge risk? Let’s dive into this topic and see if buying backlinks is a viable strategy in 2024.

SEO 93

SEO Finance PR Price 93

Aspiration Marketing

AUGUST 7, 2024

In the ever-evolving world of SEO, staying ahead of the curve is crucial for maximizing your website's visibility and organic traffic. Keyword research, the foundation of any SEO strategy, has become increasingly complex as search engines prioritize user intent and constantly refine algorithms. This is where Artificial Intelligence (AI) steps in as a game-changer.

SEO 263

SEO 263

Marketing Insider Group

AUGUST 7, 2024

Artificial intelligence is changing business operations by automating tasks and enabling new and innovative tools. At the forefront of this transformation is ChatGPT, a powerful language model by OpenAI that typically attracts over 1 billion monthly visitors. Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant.

Transform 89

Transform CRM User-Generated Communications 89

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Search Engine Land

AUGUST 7, 2024

Google introduced new ad budget features for Local Service Ads, including the ability to set a maximum monthly ad spend limit for certain accounts. Why we care. This update gives advertisers more control over their spending, potentially preventing unexpected budget overruns. Key features: Immediate effect upon setting. Automatic campaign stoppage when limit is reached.

Advertisers 90

Advertisers Advertising Management 90

DirectMail2.0

AUGUST 7, 2024

BoxMaker University’s Summer Camp event features industry leaders who can help you take your packaging game to the next level. Five days of free virtual on-demand classes and resources to boost your packaging knowledge and inspire your next project. Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, was one of the featured experts who gave a presentation titled, “Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

Search Engine Land

AUGUST 7, 2024

Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses.

eCommerce 87

eCommerce Non-Profit Customer Acquisition Advertisers 87

Spiralytics

AUGUST 7, 2024

Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. They hold the power to generate sales for your business. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.

Email Marketing 52

Email Marketing User-Generated Marketing Marketers 52

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

Content Marketing Institute

AUGUST 7, 2024

Ready to put out a new album filled with remixes that will prompt your audience to groove? These step-by-step processes lets you remix four types of albums using your original work, a generative AI assist, and some creativity.

132

132

Unbounce

AUGUST 7, 2024

/ Conversion optimization How to implement a conversion rate optimization (CRO) process By Josh Gallant and Garry Lee. Updated on August 7, 2024. 11 min read You’ve heard plenty of talk about conversion rate optimization (CRO) and why it’s so important—but how, exactly, do you do CRO? “Well,” you might say, “you start experimenting with landing page features and…” We’ll stop you right there: “Doing” CRO requires a process, because CRO itself is a series of processes by which marketers improve th

Analytics 98

Analytics User-Generated eCommerce Place 98

Spiralytics

AUGUST 7, 2024

Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. They hold the power to generate sales for your business. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.

Email Marketing 52

Email Marketing User-Generated Marketing Marketers 52

Martech

AUGUST 7, 2024

The growing use of cloud data warehouses will challenge how we think about martech stacks. It might even lead to an unbundling of applications from the data they activate. Don’t underestimate the significance of this revolution, already happening under the banner of “composability.” The meaning of “composability” Who hasn’t heard talk recently about the “composable CDP” — a solution, that is, that calls itself a CDP but that, rather than ingesting

Customer 113

Customer Product Management Marketing 113

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer

Search Engine Land

AUGUST 7, 2024

Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded search refers to the specific terms and keywords closely associated with your brand. This includes: Your brand name. Product names. Any other trademarked phrases or slogans your customers associate tightly with your brand and use to identify and find your products on Amazon and different channels.

Branding 95

Branding Customer Acquisition Advertisers Advertising 95

Duct Tape Marketing

AUGUST 7, 2024

The Power of Hospitality: Secrets to Successful Retreats written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains , an expert in the hospitality industry and founder of Dappled Light Adventures , a company specializing in creating unforgettable retreat experiences.

Transform 90

Transform Logistics Food Place 90