Aspiration Marketing
SEPTEMBER 9, 2024
Do you own an ecommerce business? Then, it is logical for you to have a store on Amazon. Amazon is the biggest online shopping destination. A sizable portion of internet shoppers start their item searches on Amazon. Hence, if your products are up for sale on Amazon, you are on the right path toward making huge sales.
Hubspot Marketing
SEPTEMBER 9, 2024
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.
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Search Engine Land
SEPTEMBER 9, 2024
Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube plays into this. How YouTube descriptions can be used to carry meaning and relevance. How to use the DESCRIBE framework to improve your description generation. Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search.
Martech
SEPTEMBER 9, 2024
This article was co-authored by Nicole Greene. Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Search Engine Land
SEPTEMBER 9, 2024
Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Capturing attention is one thing, but retaining attention and building engagement are greater challenges. Ultimately, it costs more to acquire a customer than to keep one. Let’s examine proven strategies and techniques for boosting audience engagement and exploring methods for building a community around your brand.
The CMO Survey
SEPTEMBER 9, 2024
The post Deloitte Study: Seven Out of Ten Organizations Embrace Marketing Technologies, Including Gen AI appeared first on The CMO Survey.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
SEPTEMBER 9, 2024
The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do.
Martech
SEPTEMBER 9, 2024
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target.
Content Marketing Institute
SEPTEMBER 9, 2024
You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.
Martech
SEPTEMBER 9, 2024
Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Hubspot Marketing
SEPTEMBER 9, 2024
When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. It’s the scary story of how we lost, and then recovered, 41% of targeted organic traffic and conversions. Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag.
Martech
SEPTEMBER 9, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Whos Mailing What
SEPTEMBER 9, 2024
In this episode, we talked with Hudson Printing about how the company is focused on reinventing print to provide value to customers.
Businesses Grow
SEPTEMBER 9, 2024
A LinkedIn comment made me wonder about the practical economic value of human authenticity and the “soul” in our work. Does that seem heretical? Let’s dive in and see … To set the stage, Andrew Safnauer read my post about how AI is taking the soul out of music , marketing, and most creative endeavors. Most people responded with a virtual high-five to the idea that we will always seek out true human connection.
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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.
Hubspot Marketing
SEPTEMBER 9, 2024
Welcome to Trends , a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Julian Shapiro is the founder of numerous startups, including Demand Curve , a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. You can follow him on his website or podcast.
Lusha
SEPTEMBER 9, 2024
Introducing Lusha’s Updated Intent Filter: Enhanced Insights for Smarter Prospecting Understanding buyer Intent is essential in today’s competitive landscape. That’s why we’re excited to introduce Lusha’s updated Intent Filter—a significant upgrade designed to give you deeper insights, more relevant data, and a more intuitive user experience. Why We’re Making the Change: Our previous system had Intent data split across different views, which made it harder to navigate and less effective.
Buffer Marketing
SEPTEMBER 9, 2024
LinkedIn’s evolution from job search site to social media platform seems complete with the network’s roll-out of its own vertical short-form video feeds in various sections of the app and website. Video itself is nothing new to LinkedIn — you’ve always been able to upload your own clips in various formats — but this focus for creators is.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Marketing Insider Group
SEPTEMBER 9, 2024
Having an effective sales funnel is crucial for converting prospects into loyal customers. It’s like a pathway that guides potential buyers through the awareness, interest, decision, and action stages, ultimately leading to a sale. A good funnel conversion rate is typically between 3% and 5%. Optimizing your sales funnel can make the difference between a thriving business and a struggling one, so understanding your funnel is worth your time and effort.
Search Engine Land
SEPTEMBER 9, 2024
Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences.
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