Mon.Sep 09, 2024

article thumbnail

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.

Gen Z 141
article thumbnail

LinkedIn’s Video Feed is Here: Here’s How to Create + Share Video on the Platform

Buffer Marketing

LinkedIn’s evolution from job search site to social media platform seems complete with the network’s roll-out of its own vertical short-form video feeds in various sections of the app and website.  Video itself is nothing new to LinkedIn — you’ve always been able to upload your own clips in various formats — but this focus for creators is.

Gen Z 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do.

Product 121
article thumbnail

The economic value of human authenticity

Businesses Grow

A LinkedIn comment made me wonder about the practical economic value of human authenticity and the “soul” in our work. Does that seem heretical? Let’s dive in and see … To set the stage, Andrew Safnauer read my post about how AI is taking the soul out of music , marketing, and most creative endeavors. Most people responded with a virtual high-five to the idea that we will always seek out true human connection.

article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

What marketing can teach the enterprise about AI

Martech

This article was co-authored by Nicole Greene. Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.

Transform 119
article thumbnail

The Oops That Proves SEO Basics Still Matter

Hubspot Marketing

When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. It’s the scary story of how we lost, and then recovered, 41% of targeted organic traffic and conversions. Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag.

SEO 119

More Trending

article thumbnail

The DESCRIBE framework for effective YouTube descriptions

Search Engine Land

Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube plays into this. How YouTube descriptions can be used to carry meaning and relevance. How to use the DESCRIBE framework to improve your description generation. Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search.

article thumbnail

Google Ads to deprecate enhanced CPC for search and display ads

Martech

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target.

article thumbnail

How to boost audience engagement: Top strategies and techniques

Search Engine Land

Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Capturing attention is one thing, but retaining attention and building engagement are greater challenges. Ultimately, it costs more to acquire a customer than to keep one. Let’s examine proven strategies and techniques for boosting audience engagement and exploring methods for building a community around your brand.

article thumbnail

Measuring customer acquisition cost: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

article thumbnail

Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

article thumbnail

Marketing Your Amazon Store: Techniques to Increase Visibility & Sales

Aspiration Marketing

Do you own an ecommerce business? Then, it is logical for you to have a store on Amazon. Amazon is the biggest online shopping destination. A sizable portion of internet shoppers start their item searches on Amazon. Hence, if your products are up for sale on Amazon, you are on the right path toward making huge sales.

Shoppers 203
article thumbnail

Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier)

Content Marketing Institute

You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.

Customer 135
article thumbnail

Introducing the New Intent 2.0: Sharper Insights, Better Sales Targeting

Lusha

Introducing Lusha’s Updated Intent Filter: Enhanced Insights for Smarter Prospecting Understanding buyer Intent is essential in today’s competitive landscape. That’s why we’re excited to introduce Lusha’s updated Intent Filter—a significant upgrade designed to give you deeper insights, more relevant data, and a more intuitive user experience. Why We’re Making the Change: Our previous system had Intent data split across different views, which made it harder to navigate and less effective.

article thumbnail

How LinkedIn Profiles Can Make or Break Complex Sales

David Meerman Scott

When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.

Product 104
article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

Deloitte Study: Seven Out of Ten Organizations Embrace Marketing Technologies, Including Gen AI

The CMO Survey

The post Deloitte Study: Seven Out of Ten Organizations Embrace Marketing Technologies, Including Gen AI appeared first on The CMO Survey.

CMO 100
article thumbnail

Meet the Mailers: Reinventing Print and Mail

Whos Mailing What

In this episode, we talked with Hudson Printing about how the company is focused on reinventing print to provide value to customers.

article thumbnail

15 Growth Marketing Tactics to Turbocharge Your Startup

Hubspot Marketing

Welcome to Trends , a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Julian Shapiro is the founder of numerous startups, including Demand Curve , a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. You can follow him on his website or podcast.

article thumbnail

Meet the Mailers: Reinventing Print and Mail

Whos Mailing What

In this episode, we talked with Hudson Printing about how the company is focused on reinventing print to provide value to customers.

article thumbnail

The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

article thumbnail

Introducing the New Intent 2.0: Sharper Insights, Better Sales Targeting

Lusha

Introducing Lusha’s Updated Intent Filter: Enhanced Insights for Smarter Prospecting Understanding buyer intent is essential in today’s competitive landscape. That’s why we’re excited to introduce Lusha’s updated Intent Filter—a significant upgrade designed to give you deeper insights, more relevant data, and a more intuitive user experience. Why We’re Making the Change: Our previous system had intent data split across different views, which made it harder to navigate and less effective.

article thumbnail

Future of AI in content marketing: Key trends and 7 predictions

Search Engine Land

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences.

article thumbnail

How to Tell if You Have a Profitable Sales Funnel

Marketing Insider Group

Having an effective sales funnel is crucial for converting prospects into loyal customers. It’s like a pathway that guides potential buyers through the awareness, interest, decision, and action stages, ultimately leading to a sale. A good funnel conversion rate is typically between 3% and 5%. Optimizing your sales funnel can make the difference between a thriving business and a struggling one, so understanding your funnel is worth your time and effort.