Mon.Jul 15, 2024

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Why Content Design Is a Thing Now

Marketing Insider Group

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. The days of focusing on catchy headlines or attractive visuals are over. It’s all about creating content that truly resonates with audiences , combining strategic thinking, user-centricity, and creativity.

SEO 125
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How to Hire a Community Manager

Hubspot Marketing

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. What qualities should you look for when hiring? Where can you find a community manager? Why do you even need one? Well, you‘ve come to the right blog because I’m about to explain all of that and more.

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The biggest mistake content creators make today

Businesses Grow

The topic for this blog post came to me in a dream. I woke up from my dream thinking, “Yes, it’s true. There really is one big mistake content creators make. I should tell others about it!” I’m sorry this dream wasn’t more exciting or titillating. Maybe my other dreams will be a story for another day. Or not. Before I reveal my dream-truth, I need to review a basic content marketing philosophy: Content must be unleashed.

Education 118
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HubSpot’s SERP Secrets: How The HubSpot Blog Is Combatting SERP Volatility

Hubspot Marketing

The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “ It’s Tuesday, so there’s another algorithm update, suckers. ” If I could boil down the content rhetoric over the last 12-18 months to one phrase, it would be “Evolve or die.” So we've evolved. And I bet you have to. My name is Meg, I oversee HubSpot’s full portfolio of English language blogs.

SEO 119
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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In-House vs. Outsourced Community Management: What You Need to Know

Hubspot Marketing

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build or expand its social media community, you're probably wondering which approach is better—in-house or outsourced community management. Fortunately, I have years of experience in both and can give some advice based on what I learned working in-house and later for an outsourced marketing firm.

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Community Management vs Social Media Management: What's the Difference?

Hubspot Marketing

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you think of community management, you might think the person in charge of that is a social media manager. However, that may not be the case. There are actually significant differences between social media and community management, though the two can go hand-in-hand.

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The Google Maps pin scam: A new Google Business Profile threat

Search Engine Land

There’s a scam going on in the world of Google Maps / Google Business Profile. Competitors can move Google Map pins to a new location which can negatively impact rankings. This has been happening for several months and impacted many Google Business Profile listings. It’s easy for scammers to make this change using the Suggest an edit feature on a Google Business Profile and then editing the map location.

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7 Ways to Improve Your Conversion Rate in 2024

Aspiration Marketing

How well are your current marketing efforts benefiting conversions? Conversion rate is a top metric many businesses use to determine the success of their online marketing efforts. However, not every business is successful in achieving a good conversion rate. If you struggle to gain those conversions, read on to find seven ways to improve your conversion rate in 2024.

Marketing 279
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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing?

SEO 98
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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How to Stoke Excitement in Your Target Audience

Marketing Insider Group

If you want to make your messaging more impactful, or if you’re interested in persuading an audience , you need to find a way to get that audience excited. If your target audience is currently unexcited, uninspired, or otherwise detached from your position and messaging, getting your audience excited will be an uphill battle. How do you do it?

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Meta adds custom offers to Instagram ad CTAs

Search Engine Land

Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Key features: Dynamic sourcing of offer details from the ad’s website URL. Predictive display of the offer most likely to convert. Support for up to 20 offers per ad, with Meta predicting which one is most likely to convert.

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Writing Technical Content for the Industrial Buyer’s Journey: Mapping Your Content to Each Decision Stage

Tiecas

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. ( Source ). This isn’t surprising, as each stage—awareness, consideration, and decision—requires a tailored approach to resonate with engineers, technical professionals, and industrial buyers.

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The B2B releases I wish we’d gotten at Google Marketing Live

Search Engine Land

Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we learned on the advertising front. Like other GMLs in recent years, this one was short on B2B-focused updates and pointed toward more Google control and less for advertisers.

PR 76
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to Design a Website That Converts

Sachs Marketing Group

Designing a website encouraging people to take action is essential for online success. Understanding how users behave, creating interesting content, using effective design elements, implementing strategies focused on conversion, and optimizing for mobile devices can increase the chances of turning visitors into customers. Key Takeaways Understanding how users behave is crucial for website success.

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Meta unveils Event Coverage stats for advertisers

Search Engine Land

Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their data is being captured and sent to Meta, potentially improving ad targeting and performance measurement. The details: The “Event Coverage” feature shows the total count of browser and server events sent to Meta.

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Is GTM ops a real thing, how to improve MQL conversions and more

The Marketing Operations Leader

In this edition: GTM ops explained - is it always a good idea? Question: How can I get involved in an operations community? POLL: What is the best way to improve MQL conversions? For Paid Subscribers: How NOT to Manage Your Team if You Are a People Manager Join me live for a real-talk career conversation with leading marketing ops leaders from the tech industry!

Transform 130
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Take the 2024 MarTech Replacement Survey

Search Engine Land

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on generative AI. Every year, the annual MarTech Replacement Survey asks the marketing community about the martech solutions they replaced in the past 12 months.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Involving Physicians in Your Healthcare Marketing Strategy

Kuno Creative

The patient experience begins online, which should put digital marketing at the top of every healthcare organization’s priority list. As for the success of a comprehensive healthcare marketing strategy ? The devil is in the details. Setting specific goals and ensuring proper representation through healthcare marketing initiatives are crucial. What organizations say and how they say it can have massive implications, which explains why so many healthcare marketers tread lightly.

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How to Understand Your Customers Better When You Don’t Have the Time or Resources for Deep Research [Book Excerpt]

Orbit Media Studios

By Zontee Hou Why is it so vital to understand your customers and develop robust customer data? And ultimately, why did I feel compelled to write my book, Data-Driven Personalization , now? After all, we’ve been talking about the power of digital marketing to help marketers connect the dots between marketing impact and marketing activity for over 10 years.

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Design Stunning No-code HTML5 ads with Bannerflow

Bannerflow

Creating eye-catching digital advertisements is a must for any successful marketing campaign. As the advertising landscape evolves, so do the tools available to marketers.

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7 Community Management Examples To Learn From

Hubspot Marketing

Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them. Given its importance, I understand why engaging with your own communities can feel daunting—you likely don’t want to mess it up. Not to fear. I did some online digging for this piece and found some excellent community management examples to share with you.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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7 Bluesky Content Ideas and Tips for Your Next Post

Buffer Marketing

Since Bluesky opened up fully, it has gained over 6 million users , with over 1 million of them active every month. Yes, that’s right, you don’t need an invite code to sign up to Bluesky anymore. Yay! However, open access means there’s an influx of new users who have no clue what to post to the fediverse platform. This is true of most new social platforms and also completely natural, especially as the platform hits the triple combination of: being fairly new with a small use

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Uberflip acquired by PathFactory

Martech

PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.

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A roadmap to martech stack maturity

Martech

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. The building blocks of martech mastery Scott Brinker has his five Ms for martech roles — marketer, modeler, maker, maestro and manager.

Health 113