Marketing Insider Group
AUGUST 27, 2024
As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.
Martech
AUGUST 27, 2024
AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences.
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Search Engine Land
AUGUST 27, 2024
Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. This update opens up new opportunities for targeting based on creator content.
Martech
AUGUST 27, 2024
Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. AI-powered insights. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queri
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Social Media Examiner
AUGUST 27, 2024
Wish you had a team of experts available whenever you needed them? Wondering how to build AI assistants to help you speed your work? In this article, we explore how to use custom GPTs in marketing and in business. What Are Custom GPTs? Staying ahead of the curve is crucial in today's fast-paced marketing world. […] The post Custom GPTs for Marketers: Creating a Virtual Team appeared first on Social Media Examiner.
Buffer Marketing
AUGUST 27, 2024
Ever had a brilliant idea, scribbled it in your notes app, and promptly forgotten about it? Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
illumin
AUGUST 27, 2024
With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise.
Search Engine Land
AUGUST 27, 2024
Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are actually searching for or viral trends. AI-powered insights.
Set Up
AUGUST 27, 2024
This blog is written by Rhonda Beckmann the new SVP, Growth at Setup and Business Development Guru | Strategizing & Guiding Growth. This is part two of a previous blog: The Expert’s Irony: Are Agencies Losing Their Own Game? With nearly two decades in agency growth, I have devoted my career to helping agencies unlock their full growth potential.
The Marketing Operations Leader
AUGUST 27, 2024
In this edition: The Blueprint for Marketing Planning for Marketing Operations Becoming the COO (Chief Operating Officer) of the Marketing Organization What Marketing Ops Really Means Set Marketing Ops OKRs Poll: What is the Most Underrated Marketing Channel Right Now? For Paid Subscribers: Concepts You Need to Understand to Make the Leap to Marketing Ops Leadership The sessions are finalized at the greatest marketing ops conference in the world!
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
AUGUST 27, 2024
Learn how AI automation and hybrid architectures are evolving CMS capabilities — and how to leverage these trends for optimal content success.
Traackr
AUGUST 27, 2024
Discover the rising and top Olympic athletes who had the biggest influence during the Paris 2024 Olympics Games.
Hubspot Marketing
AUGUST 27, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand the business benefit of inclusive marketing.
Aspiration Marketing
AUGUST 27, 2024
Have you ever built a thriving business on a marketplace platform? Great! But are you wondering if it's enough for long-term success in North America? The answer might surprise you. While marketplaces offer a quick launchpad and access to a vast audience, relying solely on them can limit your brand's control and growth potential. Building and maintaining a standalone website is crucial for businesses aiming to thrive in the North American market.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Hubspot Marketing
AUGUST 27, 2024
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your calls-to-action as we speak. So come for the trainwreck, but stick around for the lesson, because what we learned led to 4% more leads from our CTAs.
Martech
AUGUST 27, 2024
Composable CDP Hightouch has announced a new enterprise AI product, AI Decisioning, as a native Snowflake app. AI Decisioning leverages Snowflake Cortex AI, a suite of tools that runs large language models against unstructured data. AI Decisioning continuously experiments with customer data available in Snowflake to identify the best ways to engage with individual customers based on any attribute or behavior.
SocialPilot
AUGUST 27, 2024
We know that you are passionate about your business, so getting a negative review on your Google Mys Business profile can be hard to swallow. Google reviews have a major impact on your business’s local visibility, influencing around 20% of it. So, we can say that reviews can make or break a business, and keeping up with them can be overwhelming. By being careless towards the reviews and ignoring them, you are going to harm your business reputation.
Marketing Insider Group
AUGUST 27, 2024
Closing a sale is the pivotal moment when a potential customer becomes a satisfied client. It’s the culmination of all your efforts, and mastering this art is essential for any salesperson. As your business grows, effectively closing deals becomes increasingly crucial. Sales directly impact your success and bottom line, and learning some sales techniques will provide you with practical strategies to seal the deal.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
AUGUST 27, 2024
Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this access on Sept. 23. Why we care. Auction Insights provides critical competitive data, helping advertisers understand their performance relative to competitors in the same auctions. The removal of these fields from Looker Studio will require advertisers to adjust their Looker reports and strategy tools, and revert to getting the competitive metrics they
Search Engine Land
AUGUST 27, 2024
Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded. Agency teams include executive leadership, marketing channel leaders and cross-functional groups or pods responsible for supporting clients. With the complexity found in most agencies, it can be challenging to assess which are your highest-performing teams – or know what to do when one isn’t performing quite at the level you’d like.
Search Engine Land
AUGUST 27, 2024
With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization strategy is essential to ensuring your app stands out in a crowded market. Let’s explore the fundamentals of ASO and how you can leverage them to increase your app’s success.
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