Marketing Insider Group
AUGUST 27, 2024
As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.
Martech
AUGUST 27, 2024
AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences.
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The Marketing Operations Leader
AUGUST 27, 2024
In this edition: The Blueprint for Marketing Planning for Marketing Operations Becoming the COO (Chief Operating Officer) of the Marketing Organization What Marketing Ops Really Means Set Marketing Ops OKRs Poll: What is the Most Underrated Marketing Channel Right Now? For Paid Subscribers: Concepts You Need to Understand to Make the Leap to Marketing Ops Leadership The sessions are finalized at the greatest marketing ops conference in the world!
Martech
AUGUST 27, 2024
Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. AI-powered insights. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queri
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
AUGUST 27, 2024
Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. This update opens up new opportunities for targeting based on creator content.
Martech
AUGUST 27, 2024
Composable CDP Hightouch has announced a new enterprise AI product, AI Decisioning, as a native Snowflake app. AI Decisioning leverages Snowflake Cortex AI, a suite of tools that runs large language models against unstructured data. AI Decisioning continuously experiments with customer data available in Snowflake to identify the best ways to engage with individual customers based on any attribute or behavior.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
AUGUST 27, 2024
Closing a sale is the pivotal moment when a potential customer becomes a satisfied client. It’s the culmination of all your efforts, and mastering this art is essential for any salesperson. As your business grows, effectively closing deals becomes increasingly crucial. Sales directly impact your success and bottom line, and learning some sales techniques will provide you with practical strategies to seal the deal.
Search Engine Land
AUGUST 27, 2024
Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this access on Sept. 23. Why we care. Auction Insights provides critical competitive data, helping advertisers understand their performance relative to competitors in the same auctions. The removal of these fields from Looker Studio will require advertisers to adjust their Looker reports and strategy tools, and revert to getting the competitive metrics they
Content Marketing Institute
AUGUST 27, 2024
Learn how AI automation and hybrid architectures are evolving CMS capabilities — and how to leverage these trends for optimal content success.
Social Media Examiner
AUGUST 27, 2024
Wish you had a team of experts available whenever you needed them? Wondering how to build AI assistants to help you speed your work? In this article, we explore how to use custom GPTs in marketing and in business. What Are Custom GPTs? Staying ahead of the curve is crucial in today's fast-paced marketing world. […] The post Custom GPTs for Marketers: Creating a Virtual Team appeared first on Social Media Examiner.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The LeadG2 Blog
AUGUST 27, 2024
When it comes to inbound marketing, return on investment (ROI) is often measured solely by revenue and conversions. However, there's a powerful, often overlooked benefit—lead intelligence. Keep reading to see how lead intelligence can significantly boost your marketing efforts and why it should be considered a valuable ROI metric. You can also dive deeper into this topic in our new The ROI of Inbound Marketing eBook.
Search Engine Land
AUGUST 27, 2024
Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are actually searching for or viral trends. AI-powered insights.
Set Up
AUGUST 27, 2024
This blog is written by Rhonda Beckmann the new SVP, Growth at Setup and Business Development Guru | Strategizing & Guiding Growth. This is part two of a previous blog: The Expert’s Irony: Are Agencies Losing Their Own Game? With nearly two decades in agency growth, I have devoted my career to helping agencies unlock their full growth potential.
SocialPilot
AUGUST 27, 2024
We know that you are passionate about your business, so getting a negative review on your Google Mys Business profile can be hard to swallow. Google reviews have a major impact on your business’s local visibility, influencing around 20% of it. So, we can say that reviews can make or break a business, and keeping up with them can be overwhelming. By being careless towards the reviews and ignoring them, you are going to harm your business reputation.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Traackr
AUGUST 27, 2024
Discover the rising and top Olympic athletes who had the biggest influence during the Paris 2024 Olympics Games.
illumin
AUGUST 27, 2024
With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise.
Hubspot Marketing
AUGUST 27, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand the business benefit of inclusive marketing.
Aspiration Marketing
AUGUST 27, 2024
Have you ever built a thriving business on a marketplace platform? Great! But are you wondering if it's enough for long-term success in North America? The answer might surprise you. While marketplaces offer a quick launchpad and access to a vast audience, relying solely on them can limit your brand's control and growth potential. Building and maintaining a standalone website is crucial for businesses aiming to thrive in the North American market.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Hubspot Marketing
AUGUST 27, 2024
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your calls-to-action as we speak. So come for the trainwreck, but stick around for the lesson, because what we learned led to 4% more leads from our CTAs.
Search Engine Land
AUGUST 27, 2024
Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded. Agency teams include executive leadership, marketing channel leaders and cross-functional groups or pods responsible for supporting clients. With the complexity found in most agencies, it can be challenging to assess which are your highest-performing teams – or know what to do when one isn’t performing quite at the level you’d like.
Search Engine Land
AUGUST 27, 2024
With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization strategy is essential to ensuring your app stands out in a crowded market. Let’s explore the fundamentals of ASO and how you can leverage them to increase your app’s success.
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