Sat.Dec 16, 2023

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Develop a Complete 4 Pillar SEO Strategy for Higher Google Rankings

Calvyn Lee Blog

Implementing a comprehensive SEO strategy is crucial for ranking higher in Google and driving more organic search traffic to your website. An effective SEO approach contains four key pillars: authority, experience, indexation, and content. When executed properly, these pillars work together to signal to Google that your site provides value to searchers.

SEO 130
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Google local search ranking algorithm strengthens “openness” signal

Search Engine Land

Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s Search Liaison, said, “we’ve long used “openness” as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries.” What changed.

Branding 123
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Customer targeting: What it is, how it works, examples, and more

Use Insider

What is customer targeting? Customer targeting is the process of focusing on a specific group of customers to engage them with relevant content, messaging, and product recommendations. By targeting customers based on individual behaviors and characteristics, you can personalize your marketing campaigns, connect with your customer base with greater precision, and maximize your marketing efforts.

Customer 103
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Unpacking Key Content Marketing Trends for 2024

Rock Content

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. As marketing professionals everywhere continue to process all the recent sweeping changes across the digital landscape, one thing remains certain – the continued significance of

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Weekend Favs December 16

Duct Tape Marketing

Weekend Favs December 16 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.