Aspiration Marketing

NOVEMBER 11, 2024

Data privacy is not just a passing concern—it's a priority. Consumer trust hinges on marketers respecting their boundaries, which means knowing the ins and outs of data security, consumer rights, and privacy rules. From firewalls to secure servers, marketers need to be data daredevils—willing to take bold steps to protect sensitive information. That means getting a grip on effective security measures, leaning into resources like VPNs, and staying on high alert.

Marketers 185

Marketers Marketing 185

Martech

NOVEMBER 11, 2024

Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone isn’t enough. With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a comprehensive 85-step guide designed to take you from planning to profit.

Market Research 123

Market Research Promotion Customer eCommerce 123

SmartBrief - Marketing

NOVEMBER 11, 2024

Whether you woke up on the morning of Nov. 6 aligned with the victors or vanquished, we all can agree that the last year has not been filled with words that inspire our hopes and dreams. Politics are polarizing by nature. Most companies are not. Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers o

Promotion 102

Promotion Branding Health Communications 102

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

CRM 121

CRM Customer Journey Customer loyalty Management 121

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. As I read the article, my response was, “Yes… but.” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. Let’s see if you agree.

Marketing Strategy 83

Marketing Strategy Content Marketing SEO Marketers 83

Martech

NOVEMBER 11, 2024

What did you learn about marketing and marketing operations in 2024? How did you grow your skills? And what do you plan to learn in 2025? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. There was a new focus on email deliverability in 2024, thanks in large part to new restrictions on bulk email from Google and Yahoo.

Marketers 122

Marketers Marketing User-Generated Management 122

Martech

NOVEMBER 11, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Management 119

Management CMO Marketing Automation Platform Marketers 119

Welcome Software

NOVEMBER 11, 2024

Andy and Brian highlight in their 2024 State of B2B E-Commerce report that B2B buyers are the epitome of efficiency. They often know exactly what they want and prefer the path of least resistance to make a purchase. To provide this frictionless experience, investing in AI for a smoother buying process is essential and will revolutionize B2B commerce in several impactful ways: Enhanced Customer Experience : AI tools can offer personalized recommendations and insights tailored to a buyer’s s

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Lusha

NOVEMBER 11, 2024

Finding high-quality leads is crucial for B2B sales success. Traditional methods like cold calling and email blasts can be slow and ineffective. You might waste hours sorting through old contact information only to reach people who aren’t interested. This leads to missed chances, a stalled pipeline, and lower revenue. Could you speed up your lead generation and connect with decision-makers who actually want your product or service?

CRM 52

CRM Price User-Generated Management 52

Traackr

NOVEMBER 11, 2024

Dive into the world of mature skincare brands thriving in influencer marketing. Find out who tops the list in 2024.

Influencer Marketing 52

Influencer Marketing Branding Marketers Marketing 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Lusha

NOVEMBER 11, 2024

Do you need clarification about leads and prospects in B2B sales and marketing? You’re not alone. Many people mix up these terms. This confusion can save time and make you miss sales chances. Let’s clear things up so you can sell better. What’s a Lead? A lead is someone who has shown interest in your product. They might have: Filled out a form on your website Joined your email list Downloaded your free guide I joined one of your online events Leads are great because they’

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Buffer Marketing

NOVEMBER 11, 2024

Truth: There aren’t any ‘100% success guaranteed’ tactics to go viral on TikTok. There’s no way to determine which TikTok video will achieve viral success. Also truth: There are various strategies to increase your chances of achieving viral success on TikTok. These methods still can’t guarantee virality, but they can tip the scales in your favor.

Energy 118

Energy Analytics User-Generated Social Media Marketing 118

Lusha

NOVEMBER 11, 2024

Growing your revenue can take time and effort. Companies face changing market conditions, new customer needs, and pressure to stay ahead. With steady revenue growth, businesses gain chances to expand, stay stagnant, and retain market share. But what if you could break this cycle and tap into your business’s full revenue potential? What if you had a plan to handle market complexities and drive sales consistently?

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Hubspot Marketing

NOVEMBER 11, 2024

Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable. That’s because the Starbucks logo isn’t just about the distinctive siren graphic, or the particular shade of green, or its round shape. Each of these elements works together to make the Starbucks brand one of the most recognizable in the world.

Branding 110

Branding Gen Z User-Generated Copywriting 110

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Lusha

NOVEMBER 11, 2024

The Software-as-a-Service (SaaS) industry is growing fast. It offers ongoing income and the ability to scale easily. However, selling SaaS products is different from selling regular products. It comes with its own set of challenges: Longer sales cycles Higher customer turnover Need to show value constantly If you’re having trouble finding leads, closing deals, or proving how well your sales efforts work, you’re not alone.

CRM 52

CRM Whitepaper User-Generated Non-Profit 52

Martech

NOVEMBER 11, 2024

We’ve all seen it: marketing articles, research reports and social media posts that try to capture generations as if they were a single, predictable group. But in reality, these generational labels often oversimplify and stereotype, missing the complex mix of influences that shape people’s behaviors, values and choices. Here’s why it’s time to move beyond labels and how to adopt a more nuanced approach to understanding today’s diverse market.

Gen Z 131

Gen Z Millennials Marketers Marketing 131

Lusha

NOVEMBER 11, 2024

What is B2B Sales? B2B sales means one business selling products or services to another business. It’s different from B2C (business-to-consumer) sales in a few key ways: More complex decisions : Often involves multiple people making the choice Bigger deals : Usually, more money is involved Longer sales process : It takes more time to close a deal Example : When you buy a laptop for yourself, that’s B2C.

CRM 52

CRM B2C Price Customer Acquisition 52

Marketing Insider Group

NOVEMBER 11, 2024

As an E-commerce business, you should see social media as a powerful way to connect with audiences. A strong social media strategy boosts visibility and directs traffic to product pages. Understanding methods that convert social interactions into clicks is essential for growing online sales and expanding your reach. Quick Takeaways: Social media posts need to be clear, engaging, and tailored to the platform.

Product 118

Product User-Generated Advertisers Advertising 118

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Hubspot Marketing

NOVEMBER 11, 2024

Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working. However, that all started almost five years ago ( half a decade, can you believe it?! ). While some businesses are continuing on as remote or hybrid, many have returned to the office.

Transform 95

Transform Health Place Communications 95