Martech
MAY 29, 2024
When we envision the jobs that AI will transform, marketing roles often come to the forefront. AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. It might be particularly unsettling for women in marketing, who actually constitute most of these roles.
Aspiration Marketing
MAY 29, 2024
Ever pour your heart into crafting a website, only to see visitors bounce without a single click? You're not alone. The culprit? Often, it's weak Calls to Action (CTAs). These are the buttons, banners, or text prompts that nudge visitors toward your desired action, like signing up for your email list or making a purchase. Without clear and compelling CTAs, your website becomes a scenic detour, not a source of converting leads.
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Martech
MAY 29, 2024
For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.
MarketingOps
MAY 29, 2024
“Seeing other women in leadership makes me, someone who is just starting out, feel so inspired and empowered. I feel like I can do this too if I want to, whereas men often do not doubt themselves or feel insecure about putting themselves out there because they see so many other men in leadership roles and have numerous examples of success to model their careers after.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
MAY 29, 2024
How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc
Hubspot Marketing
MAY 29, 2024
Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more accessible to non-specialists.
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Buffer Marketing
MAY 29, 2024
It’s no secret that Instagram Reels might be your golden ticket to building a following on the platform. “The most effective way to grow on Instagram is to consistently create engaging reels, as reels are the best way to reach new audiences,” Instagram Creator Partnerships at Meta Carly Lynn said in a video shared by the social platform’s Creator account.
Martech
MAY 29, 2024
Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. The consumer caution exhibited in 2022 and 2023 will continue through 2024. As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1.
Social Media Examiner
MAY 29, 2024
Are you burning the candle at both ends? Wondering how to run a successful agency without sacrificing all of your time and energy? In this article, you’ll discover how to find the balance between professional excellence and a rich personal life. The Pervasive Problem of Burnout Burnout is a common challenge for many professionals, including […] The post Agency Leadership: How to Conquer Burnout appeared first on Social Media Examiner.
Content Marketing Institute
MAY 29, 2024
Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Marketing
MAY 29, 2024
Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words. But to my surprise, nothing was there. This business didn’t bother to upload a customized LinkedIn banner. And just like that, I lost interest and left, without checking out other sections of their page.
Hootsuite
MAY 29, 2024
Which do you prefer: brands that post a single Instagram Story per day or ones that share a flurry of updates? Which of those tactics actually earns a brand more reach? Is there even a “right” number of Instagram Stories to post in a day? We’ve got our own personal preferences, of course, but opinion is no match for data. As dedicated social media scientists, we put on our lab coats and fired up Instagram to find out once and for all if the number of Stories you post per day ca
CopyBlogger
MAY 29, 2024
In the world of SEO, keywords are like directions to your website. Pick the wrong ones, and you decrease your. Continue Reading The post How to Do Keyword Research: Steps, Examples, and Tools appeared first on Copyblogger.
Adams & Knight Marketing
MAY 29, 2024
[Avon, CT – May 20, 2024] – Adams & Knight, one of the region's leading integrated marketing agencies, is pleased to announce it has been honored with 13 Tellys from the international awards show honoring excellence in video and television across all screens. This year’s winners were selected from a pool of over 12,000 submissions from around the world, with the agency securing accolades on behalf of its healthcare, travel & tourism, education, and financial services cl
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Backlinko
MAY 29, 2024
Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local customers. How popular are local searches? What are the top local SEO ranking factors? Keep reading as we will cover answers to these questions with up-to-date local SEO statistics below. 4 in 5 consumers conduct searches with local intent on search engines ( Google ) 76% of consumers who search for “near me” visit a business within a day ( Google ) 88% of i
Search Engine Land
MAY 29, 2024
Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated. For instance, responsive search ads can consist of up to 15 headlines and four descriptions in a practically endless variety of formats. We receive limited data about top performing combinations and assets, but building a practical takeaway for future advertising tactics can be difficult without
Hubspot Marketing
MAY 29, 2024
The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria? My early attempts at writing a proposal taught me the challenges of building a convincing plan that turns rough ideas into fundable projects.
Search Engine Land
MAY 29, 2024
Google has confirmed a “logging error” that affected the product snippets reporting within the Google Search Console performance report. The issue occurred between May 15, 2024 until May 27, 2024 and resulted in an increase in clicks and impressions for the Product snippet search appearance type within the search performance report and impressions overlay in the product snippet rich result report.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Duct Tape Marketing
MAY 29, 2024
7 Keys to Unlock a Flood of High-Quality Referrals written by John Jantsch read more at Duct Tape Marketing Referrals are the holy grail of marketing. There’s simply no better way to attract your ideal clients, shorten your sales process, command premium fees, and dramatically increase customer lifetime value. And yet, while over 80% of people say they’d be thrilled to refer businesses they love, less than 30% actually do.
Search Engine Land
MAY 29, 2024
PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits. What’s happening? The digital payments giant plans to create an ad network that allows merchants and brands to target PayPal’s roughly 400 million users with personalized promotions and ads based on their transaction histories.
verse.ai
MAY 29, 2024
Though SMS is a powerful tool for both sales and marketing, it’s common for business SMS campaigns to fail—or that SMS is never even pursued to begin with. With the clear benefits that SMS has to offer, why don’t more companies do it? Unlike the traditional channels of emails and phone calls, texting customers comes [.] Read More.
Search Engine Land
MAY 29, 2024
Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you draw the best conclusions for designing, refocusing and defining your digital strategies. GA4 users can configure many functionalities, including custom dimensions, which allow for more detailed and personalized data analysis.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Set Up
MAY 29, 2024
Transitioning from the Brand side to the marketing Agency side can be a rewarding yet challenging journey for marketing leaders. The dynamics between Brand marketing and Agency work differ significantly, presenting both unique opportunities and obstacles. We spoke with Andrea Striebel , the VP of Marketing for Floor & Decor , earlier this year about Client vs.
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