Aspiration Marketing
MARCH 26, 2024
Tired of your website being a one-trick pony, only speaking your native tongue? Imagine a digital storefront that seamlessly switches languages, captivating French customers in Quebec, wooing Spanish speakers in the South, and welcoming Asian audiences - all while growing your traffic by a staggering 47%. This isn't a fantasy; it's the power of a multilingual website.
Social Media Examiner
MARCH 26, 2024
Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Content Collaborative Articles LinkedIn has introduced several new features to further enhance the collaborative article experience.
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Buffer Marketing
MARCH 26, 2024
Picture this: the perfect idea for a TikTok, Instagram Reel, or YouTube Short strikes. It’s a simple, thought-provoking quote or statement in line with the text-over-simple-clip trend on Instagram and TikTok. All you need now is the background footage to go with it. So you hop onto your stock photo site of choice and spend hours scrolling through expensive, too-perfect, generic clips that just won’t work.
Practical eCommerce - Marketing
MARCH 26, 2024
First-party data remains an underutilized marketing asset of ecommerce companies. The post Top Ecommerce Ad Segments appeared first on Practical Ecommerce.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hootsuite
MARCH 26, 2024
If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page.
Content Marketing Institute
MARCH 26, 2024
This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
MARCH 26, 2024
Pinterest is such a great platform for finding inspiration or researching brands and products. With more than 498 million users and over 1.5 billion Pins saved every week , there’s always something new to cook, craft, buy, read, or be inspired by on the social network for visual content. For businesses or individuals looking to build or grow a presence on Pinterest , consistently posting valuable and interesting Pins is a great Pinterest marketing strategy to help people discover and shar
Martech
MARCH 26, 2024
The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.
Search Engine Land
MARCH 26, 2024
YouTube advised creators and marketers against deleting videos from the platform. Additionally, the app strongly suggested avoiding making videos private. The Google-owned site explained that removing content from the app or restricting access could disrupt your channel’s connection to people who have watched that video and negatively impact ranking.
Martech
MARCH 26, 2024
Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff and 5% for those at the director level and up. Overall job satisfaction remains high — two-thirds of martech professionals at every level say they are “extremely” or “somewhat” satisfied.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Rock Content
MARCH 26, 2024
What if you could humanize your AI content creation at scale while still maintaining quality and following SEO best practices? As rockers, we are proud to use our own tools to help boost our content production process. And as a content producer for Rock Content’s blog, I’ll show you how we produce some of our content. Join me on this step-by-step tour of how the work is done in the backstage.
Martech
MARCH 26, 2024
In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining that level of personalization at scale is becoming even more challenging with third-party cookies going away. Join our expert panel to learn how Salesforce allows marketers to unify customer data into a single view – helping you drive true omni-channel personalization without relying on third-party tracking.
Search Engine Land
MARCH 26, 2024
YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. However, if you’re sharing evergreen content, the platform suggests posting at whatever time suits you prefer. Live videos. To maximize reach with live videos, YouTube advises going live when your analytics chart indicates that most of your audience will be available to watch.
Content Marketing Institute
MARCH 26, 2024
AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
MARCH 26, 2024
Your “pretty good” rankings look pretty good. Except they’re not. At least, not when you dig beneath the surface a bit. You’ll quickly realize that the “pretty good” ranking is actually more of a mirage, an oasis in a sea of fierce competition that means you’ll unlikely, if ever, get to drink from the firehose of traffic you so desperately seek.
Duct Tape Marketing
MARCH 26, 2024
The Silent Power of Entrepreneurial Self-Exploration written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. Rob is the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast host of Entrepreneurial Leap.
Search Engine Land
MARCH 26, 2024
A fast-loading website provides a good user experience and helps increase conversion rates. Google also recently updated its documentation to confirm that Core Web Vitals are used by its ranking systems. Ready to make your website fast? Here are seven tips to help you analyze your site speed and identify potential optimizations. 1. Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website.
The LeadG2 Blog
MARCH 26, 2024
In this episode, we’re discussing AI’s impacts on the world of SEO and what further changes can be expected down the road. We ask questions like: What does the current state of SEO look like with the advent of so many AI technologies? How can marketers adapt their strategies to stay ahead of algorithm updates driven by AI? And how has AI affected how content is created and optimized for search engines?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
MARCH 26, 2024
LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy. Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this process is automated.
David Meerman Scott
MARCH 26, 2024
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.
Search Engine Land
MARCH 26, 2024
Google added new details about how to reference or link a specific 3D model to a specific product using product structured data. The new code samples are in the Google product structured data documentation. The 3D model. Here is a screenshot of the code sample from the structured data documentation: Multiple images. The reason Google added this is because sometimes Google was unable to know which image the 3D model is referencing, especially when you have multiple images on the same product pag
illumin
MARCH 26, 2024
Display ads have not evolved since they hit the scene 15 years ago. Despite significant advancements to programmatic infrastructure (targeting, measurement, scale, etc.), the actual ad experience has barely changed and is often an afterthought. Audiences have developed a great deal of banner blindness as these ads typically don’t grab a ton of attention.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Land
MARCH 26, 2024
App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. But there’s a lot of research and strategy that SEOs can carry from organic search into ASO campaign research.
illumin
MARCH 26, 2024
Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks. Impactful pay-per-click (PPC) keywords are about more than selecting popular words, they’re about understanding user intent and behavior patterns to create a meaningful co
Search Engine Land
MARCH 26, 2024
Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising and may be transitioning to a new role within Microsoft. “Mikhail Parakhin, head of the company’s Bing search engine and advertising businesses, will exit those roles and look for a new position, a week after the software giant named Mustafa Suleyman to oversee consumer artificial intelligence work and asked Parakhin to report to him,” Bloomberg reported.
Martech
MARCH 26, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Land
MARCH 26, 2024
Google Product Studio is now available to merchants based in Australia and Canada. Previously, the suite of free, AI-powered tools was only accessible in the U.S., however, Google has confirmed it is planning to roll out the feature to more markets throughout the year. What is Product Studio? Product Studio is a tool you can use to create unique, high-quality product imagery across your marketing channels.
Zumvu
MARCH 26, 2024
Every business owner dreams of skyrocketing sales without doubling their workload. You want your sales process to be a well-oiled machine.
Search Engine Land
MARCH 26, 2024
In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining that level of personalization at scale is becoming even more challenging with third-party cookies going away. Join our expert panel to learn how Salesforce allows marketers to unify customer data into a single view – helping you drive true omni-channel personalization without relying on third-party tracking.
Lusha
MARCH 26, 2024
It’s a hurdle every salesperson has to get over: learning how to cold call fearlessly. For some, it’s easier than others. According to research, 1 in 2 salespeople are afraid to cold call. That’s why there are so many articles out there about how to beat cold call anxiety. But a lot of the advice isn’t really helpful (or realistic). “Cut out caffeine” – yeah, we already know this probably isn’t happening.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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