Aspiration Marketing
OCTOBER 14, 2024
Data and analytics are invaluable tools for businesses that want to revolutionize how they communicate and engage with their target audience in the competitive marketing landscape. Analytics from your chosen point-of-sale (POS) system are collected in real-time when a customer makes a purchase. These can provide a comprehensive view of your business's sales, customers, inventory, and more.
Martech
OCTOBER 14, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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Hubspot Marketing
OCTOBER 14, 2024
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. But once I started implementing these frameworks, things started to click. Suddenly, my campaigns were more focused, organized, and way more effective.
Martech
OCTOBER 14, 2024
As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated. Today’s world is incredibly complex and divided, making it essential to look deeper into people’s multifaceted identities, changing values and the fast pace at which
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Businesses Grow
OCTOBER 14, 2024
Today, I’ll explain the Parasite Economy and why it is destroying businesses but opening up new opportunities for creators. For many years, I’ve subscribed to Ted Gioia’s newsletter, “ The Honest Broker.” It’s hard to describe this newsletter. Ted is a music critic and historian whose musings tend to wander all over the cultural landscape.
Martech
OCTOBER 14, 2024
Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about companies that sacrifice this potential by cutting back on their funding for email in 2024.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
The CMO Survey
OCTOBER 14, 2024
The post Why Marketers Are Spending Less on Social Media appeared first on The CMO Survey.
SocialPilot
OCTOBER 14, 2024
If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. Among many online review platforms, Google Reviews is a standout, attracting 73% of all online reviews. Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website.
Spiralytics
OCTOBER 14, 2024
The Philippines is home to over 86.75 social media users. Social media in the Philippines has taken hold of roughly 73.4% of the Filipino population. This deep digital engagement has paved the way for features like Facebook Reels to thrive, leveraging the popularity of short-form videos. Facebook Reels, known simply as Reels, debuted in the Philippines in early 2022.
yorCMO
OCTOBER 14, 2024
Discover how AI and SEO work together to create a powerful business strategy that drives growth and stays ahead of the competition.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Zumvu
OCTOBER 14, 2024
Video conferencing is the backbone in the ever expanding digital age, including both personal and professional life. Zoom has established itself at the top, but most users are just hunting for the next best thing that can deliver on key features, better security, or simply something different to mix things up.
Spiralytics
OCTOBER 14, 2024
The Philippines is home to over 86.75 social media users. Social media in the Philippines has taken hold of roughly 73.4% of the Filipino population. This deep digital engagement has paved the way for features like Facebook Reels to thrive, leveraging the popularity of short-form videos. Facebook Reels, known simply as Reels, debuted in the Philippines in early 2022.
Zumvu
OCTOBER 14, 2024
As much as the world is advanced with technology, visual work does fit quite well into marketing, communication, and storytelling. For businesses and individuals, visual graphics are important in targeting the right audience, communication, and storytelling.
Martech
OCTOBER 14, 2024
Small teams alarmed by a recent price increase by Canva are getting a reprieve. The company announced it’s reversing a decision to end early pricing for loyal customers. Old plan is back. In April, Canva introduced a new Canva Teams pricing plan that charged accounts of three users or more $10 monthly, per person. Long-standing customers who were used to adding team members to their account for free were informed by email that they’d soon have to pay that new rate — at a 40% discount for the fir
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
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