Aspiration Marketing
OCTOBER 14, 2024
Data and analytics are invaluable tools for businesses that want to revolutionize how they communicate and engage with their target audience in the competitive marketing landscape. Analytics from your chosen point-of-sale (POS) system are collected in real-time when a customer makes a purchase. These can provide a comprehensive view of your business's sales, customers, inventory, and more.
Martech
OCTOBER 14, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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The CMO Survey
OCTOBER 14, 2024
The post Why Marketers Are Spending Less on Social Media appeared first on The CMO Survey.
Martech
OCTOBER 14, 2024
Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about companies that sacrifice this potential by cutting back on their funding for email in 2024.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Businesses Grow
OCTOBER 14, 2024
Today, I’ll explain the Parasite Economy and why it is destroying businesses but opening up new opportunities for creators. For many years, I’ve subscribed to Ted Gioia’s newsletter, “ The Honest Broker.” It’s hard to describe this newsletter. Ted is a music critic and historian whose musings tend to wander all over the cultural landscape.
Martech
OCTOBER 14, 2024
As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated. Today’s world is incredibly complex and divided, making it essential to look deeper into people’s multifaceted identities, changing values and the fast pace at which
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Spiralytics
OCTOBER 14, 2024
The Philippines is home to over 86.75 social media users. Social media in the Philippines has taken hold of roughly 73.4% of the Filipino population. This deep digital engagement has paved the way for features like Facebook Reels to thrive, leveraging the popularity of short-form videos. Facebook Reels, known simply as Reels, debuted in the Philippines in early 2022.
Zumvu
OCTOBER 14, 2024
Video conferencing is the backbone in the ever expanding digital age, including both personal and professional life. Zoom has established itself at the top, but most users are just hunting for the next best thing that can deliver on key features, better security, or simply something different to mix things up.
yorCMO
OCTOBER 14, 2024
Discover how AI and SEO work together to create a powerful business strategy that drives growth and stays ahead of the competition.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Hubspot Marketing
OCTOBER 14, 2024
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. But once I started implementing these frameworks, things started to click. Suddenly, my campaigns were more focused, organized, and way more effective.
SocialPilot
OCTOBER 14, 2024
If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. Among many online review platforms, Google Reviews is a standout, attracting 73% of all online reviews. Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website.
Martech
OCTOBER 14, 2024
Small teams alarmed by a recent price increase by Canva are getting a reprieve. The company announced it’s reversing a decision to end early pricing for loyal customers. Old plan is back. In April, Canva introduced a new Canva Teams pricing plan that charged accounts of three users or more $10 monthly, per person. Long-standing customers who were used to adding team members to their account for free were informed by email that they’d soon have to pay that new rate — at a 40% discount for the fir
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