Content Marketing Institute
JANUARY 16, 2024
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
Aspiration Marketing
JANUARY 16, 2024
Launching a new product or service is an exhilarating journey, but not without complexities. Navigating the competitive landscape and reaching your ideal customers requires a strategic roadmap – a go-to-market (GTM) strategy. This isn't just about flashy marketing tactics; it's about laying the foundation for sustainable growth. By understanding your target audience, defining your unique value proposition, and selecting the right marketing channels, you can build a GTM that propels your brand fo
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Martech
JANUARY 16, 2024
Storytelling might not be the first tool that springs to mind in B2B marketing. But let’s rethink that. Crafting a resonant narrative is just as crucial in a boardroom as in a book. The art of storytelling can be the key to unlocking meaningful connections with your business audience. Think about it — a well-told story can captivate, engage and leave a lasting impression, even on the most analytical minds.
Buffer Marketing
JANUARY 16, 2024
Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.) This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Social Media Examiner
JANUARY 16, 2024
Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube Shorts YouTube Shorts Layouts Templates YouTube has introduced new features to make it easier for creators to convert their long-form videos […] The post YouTube Updates: Shorts, Podcast Migration, Shopping, and More appeared first on Social Media Examiner.
SMEI
JANUARY 16, 2024
What is a GPT and how can it enhance my sales and marketing productivity? A GPT, or Generative Pre-trained Transformer, is a type of artificial intelligence model designed for understanding and generating human-like text. GPT models, like ChatGPT, are trained on a wide range of internet text. They learn patterns and information from this training, which enables them to perform a variety of language-related tasks.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JANUARY 16, 2024
Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement. Dry January refers to the growing trend of taking the month off from drinking alcohol. Consider it a four-week vacay for your liver. But it’s not meant to be a detox. Instead, the creators say the goal is to reframe your relationship with alcohol as “a conscious choice, not a default.
Martech
JANUARY 16, 2024
Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years.
SocialPilot
JANUARY 16, 2024
Curious about the best time to post on Instagram? What time will bring you the most reach and engagement? Well, that`s one endless conversation continuing on social media for ages. In a world buzzing with hashtags, and filters, timing is the key to reaching maximum eyeballs. The latest social media statistics prove that Instagram is a powerhouse of engagement, understanding when to hit the share button can help you reap the most of it.
Martech
JANUARY 16, 2024
This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. Why we care. The impact of this is unlikely to be limited to political marketing.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SocialPilot
JANUARY 16, 2024
According to a recent study, social media managers work between 41-59 hours per week, which is more than the accepted standards. If you’re a social media marketer, you know the situation firsthand. Considering how complex and overwhelming social media marketing has become, social media marketers must rely on technology to drive results. That’s where using a social media dashboard is so crucial.
Martech
JANUARY 16, 2024
The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions.
Sprout Social
JANUARY 16, 2024
Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online. Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.
Search Engine Land
JANUARY 16, 2024
We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
illumin
JANUARY 16, 2024
Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on
SMEI
JANUARY 16, 2024
GPT Library Our library of GPTs that can assist you be more productive as a sales and marketing professional. Come back regularly for new additions! Price Pitch Assists salespeople in handling price objections with tailored advice. The post Library of Sales and Marketing GPTS appeared first on SMEI.
SocialPilot
JANUARY 16, 2024
TikTok has been pretty atypical in the social media landscape. It revolutionized short-form videos as a game-changer. Now it has integrated image posts as well! With over 1 billion active users worldwide, most marketers are vying to get more exposure on TikTok. Creators, on the other hand, want to use its creative features to boost their visibility in the most amusing ways possible.
Rock Content
JANUARY 16, 2024
In 2024, one of the best ways to drive traffic to your website is still via search engine optimization (SEO). However, thanks to advances in modern technology (notably AI), it’s never been easier to rank for different keywords to capture as much traffic as possible. One of the newest methods to hit the scene is programmatic SEO. However, while programmatic SEO does have some distinct advantages, you have to know how to use it effectively.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
JANUARY 16, 2024
Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond.
Duct Tape Marketing
JANUARY 16, 2024
Unlocking the Profitable Power of Trust written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to talk about the profound impact of Trust in your business. This isn’t just about a buzzword, I touch on the intricacies of building and maintaining trust with your clients and how it can significantly influence the success of your marketing efforts.
Search Engine Land
JANUARY 16, 2024
YouTube denied further intensifying loading speed issues as part of its efforts to discourage ad blocker use. However, both Premium users and those using ad blockers have reported problems with the platform, such as lagging, higher CPU usage, and delayed load times. Why we care. YouTube’s intensified efforts against ad blockers, at the potential expense of user experience, could discourage platform usage, impacting the reach of your advertising campaigns.
Buffer Marketing
JANUARY 16, 2024
Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.) This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Land
JANUARY 16, 2024
The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions.
Set Up
JANUARY 16, 2024
This blog is written by Rhonda Beckmann the new SVP, Growth at Setup and Business Development Guru | Strategizing & Guiding Growth. With more than 20 years of experience in agency business development, I have dedicated my career to developing and implementing growth strategies that increase value through relationships, bespoke client solutions and high-performing teams.
Search Engine Land
JANUARY 16, 2024
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
Unbounce
JANUARY 16, 2024
/ Landing page examples 14 online course landing page examples that get an A+ By Laura Kerridge. Updated on January 11, 2024. 36 min read It’s 2023, and the education system is continuing to evolve worldwide. With edtech advancements, a marked transition from in-person to online, and now AI also entering the stage, there’s never been a more exciting time to build your own course.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Traackr
JANUARY 16, 2024
Discover the top beauty influencers of 2023 in the US, ranked by VIT.
Lusha
JANUARY 16, 2024
Want to prevent your cold emails from getting a chilly reception? You’ll need to bring the heat if you really want to warm up your leads. It’s no secret that cold outreach is the hardest of them all. But we’ve got you covered with some expert tips that’ll show you how to set up cold email cadences in 2024. Tip #1 Combine your first email with 2 other touchpoints.
Welcome Software
JANUARY 16, 2024
In February 2020, Zoom had millions of weekly visitors to their site, all of whom were coming to Zoom.us to do a handful of activities. Flashforward a month later to March, and Zoom’s traffic spiked to tens of millions of visitors every week. Those visitors arrived to not only use Zoom for a couple of work calls per week, but to entirely reinvent how they interacted with colleagues, partners, teachers, students, and even friends and family.
SocialPilot
JANUARY 16, 2024
Hey there, digital explorer! Ever wondered just how many people are double-tapping that Instagram post you published right now? Or how many tweets are flying across the Twitterverse this very second? Or how many snaps are lighting up screens on Snapchat? Or perhaps you’re wondering which platform has the highest brand engagement rate? If your curiosity is tingling, you’re in the right place.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
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