Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just one way to leverage AI tools into your day-to-day workflow as a blog writer.

Transform 130

Transform User-Generated Marketers Marketing 130

Aspiration Marketing

DECEMBER 14, 2023

As a CRM plays a crucial role in customer interactions, migrating your CRM platform to HubSpot can be a strategic shift for your business. With these tips, you can unlock the door to a world of enhanced features and capabilities, ensuring your data finds a new home that aligns effortlessly with HubSpot’s dynamic structure.

CRM 233

CRM Customer 233

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats,

Transform 138

Transform User-Generated Thought Leadership Copywriting 138

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Why we care. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024.

SEO 133

SEO Place Advertising Advertisers 133

Advertiser: ZoomInfo

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu

Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. That wasn’t a typo; it’s been nearly 10 years!

Branding 132

Branding PR SEO Content Marketing 132

Social Media Examiner

DECEMBER 14, 2023

Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? In this article, we’ll explore how to clearly convey your marketing value using analytics. Why Should Marketers Focus on More Clearly Conveying Their Metrics? In the digital age, everyone has access to data. But […] The post How to Clearly Convey Your Marketing Value to Your Boss or Clients appeared first on Social Media Examiner.

Analytics 128

Analytics Marketers Marketing Social Media Marketing 128

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. Instead, these resources go to rot in digital archives. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform.

CRM 112

CRM User-Generated Analytics Customer 112

Hubspot Marketing

DECEMBER 14, 2023

Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services. If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business. Starting a business website is never easy, especially if you are a one-man-band. You’re likely an expert on fixing water heaters or replacing broken pipes.

SEO 111

SEO Whitepaper Advertisers Advertising 111

Martech

DECEMBER 14, 2023

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. “Ultimately, it’s the only way to manage and mitigate risk for your DAM,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference.

Management 111

Management Content Marketing Marketing Marketers 111

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Kuno Creative

DECEMBER 14, 2023

If you ever question the importance of brand strategy , consider why Zoom became a part of our shared vocabulary when we had so many other options for making video calls.

Branding 105

Branding 105

Content Marketing Institute

DECEMBER 14, 2023

Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits.

Marketers 105

Marketers Marketing 105

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. For every sweater submitted, The Food Group will donate 10 meals to Feeding America. They want to donate 50,000 meals this month, so go here to contribute. ( At right, my sweater made of egg nog, mom’s homemade cookies, plum pudding and fruit cake. ) Now, here are this week’s releases, upgr

Food 104

Food User-Generated Analytics Advertising 104

Search Engine Land

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Why we care. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024.

SEO 102

SEO Place Advertising Advertisers 102

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Rock Content

DECEMBER 14, 2023

Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Running a successful B2B business is about more than having truly next-level products and services. B2B buyers are picky, cautious customers, so a digital marketing strategy that can reach audiences is a must.

Analytics 98

Analytics User-Generated Market Trends Customer Journey 98

Search Engine Land

DECEMBER 14, 2023

Google Ads will stop responding to multicall requests within hybrid setups from January 2024. The announcement comes as the platform continues its gradual transition from waterfall to real-time bidding auctions for publisher apps. Why we care. Publisher apps must ensure they comply with the updated rules, as Google Ads has issued a warning that it will cease purchases from publishers deliberately evading multicall detection.

Advertising 95

Advertising Advertisers Search Marketers Management 95

Rock Content

DECEMBER 14, 2023

The competition is fierce in the B2B marketplace. Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. According to BrightEdge Research, 68 percent of online time starts with a search. Busy decision-makers will not spend the time it takes to get to page three. This article will discuss formulating your B2B SEO strategy for success in the new year.

SEO 94

SEO Whitepaper B2C eBook 94

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure your marketing technology investments are more than just fancy tools. They should be strategic assets, a vital and consistent part of your overall business strategy.

Transform 93

Transform CMO CRM Fashion 93

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

DECEMBER 14, 2023

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement.

User-Generated 90

User-Generated Advertisers Advertising Promotion 90

Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Depending on deal size, closing a lead can drag on for weeks and even months. As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. Regular follow-ups, reminders and negotiations offer little to no satisfaction for both parties. Sales isn’t easy. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster.

Pharmaceutical 89

Pharmaceutical CRM Customer Acquisition Communications 89

Hubspot Marketing

DECEMBER 14, 2023

When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy.

eCommerce 86

eCommerce Advertising Advertisers Promotion 86

Scoop.it!

DECEMBER 14, 2023

In 1996, Bill Gates wrote an essay entitled “Content is King” where he stated: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” That maxim is as true, if not truer, today than it was in 1996. In the intervening 27 years, the internet has expanded dramatically, and we have seen the rapid growth of social media, ecommerce, and other content-focused ventures.

User-Generated 86

User-Generated eCommerce Entertainment Place 86

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

DECEMBER 14, 2023

This is a gentle reminder that Google is updating its ad-serving requirements in the European Economic Area (EEA) and the UK in the coming weeks. Under the new rules, publishers and developers using Google AdSense, Ad Manager, or AdMob in these regions must use a certified Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB Europe’s Transparency and Consent Framework (TCF).

Advertisers 85

Advertisers Advertising Management Search Marketers 85

Duct Tape Marketing

DECEMBER 14, 2023

From Stress to Success: The Groundbreaking Strategies for Optimal Health and Performance written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jennifer Watson, a healer, high-performance coach, and breakthrough speaker. As the founder of Jennifer Watson Leadership , she is on a mission to help leaders heal and accelerate their deeper purpose of impact through vital wellness, lea

Health 83

Health Transform Food Energy 83

Businesses Grow

DECEMBER 14, 2023

Yeah, can you believe it? Round three. When COVID first hit America, I was an early adopter. I tested positive in March 2020. For many of you, I was the first person you knew who contracted it. Now, I’m probably the first person you’ve known who has contracted it three times. I would happily move off this trend-setting path. As I am locked-down in my bedroom, determined to keep the airborne demon away from wife, I’ve been reflective of humanity’s journey with this disease

Health 59

Health Education Place Branding 59

Rock Content

DECEMBER 14, 2023

AI content creation is the latest trend when it comes to keeping content output high and meeting production quotas quickly. But what is AI content creation? Is it right for your brand, and how can you best put it to work for you? Here’s a look at what you need to know. These days, ongoing digital innovation is the key to getting ahead and staying there, making the importance of artificial intelligence (AI) undeniable across all sectors.

Transform 52

Transform Energy SEO Branding 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before.

Advertisers 52

Advertisers Advertising Manufacturing Transform 52

Use Insider

DECEMBER 14, 2023

What is customer data integration ? Customer data integration is the process of aggregating data from online and offline sources into a single place to create centralized profiles of each customer. We refer to these customer profiles as 360-degree customer views , because they show us everything we know about the customer in one place — from their demographics and contact information to past purchases and channel interactions.

Customer 52

Customer Customer Journey Transform Analytics 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before.

Advertisers 52

Advertisers Advertising Manufacturing Transform 52

Use Insider

DECEMBER 14, 2023

The emergence of generative AI The emergence of Generative AI has marked a transformative milestone. As businesses grapple with the complexities of personalization and building seamless customer experiences, Generative AI has emerged as a key solution, offering unparalleled capabilities in content creation and user journey orchestration. Its ability to analyze inputs, generate marketing campaigns, and provide highly relevant segments in real time has revolutionized how marketers approach custome

Product 52

Product Transform Branding Customer Journey 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing