Buffer Marketing
FEBRUARY 17, 2025
Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it? This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts.
Martech
FEBRUARY 17, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu
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Hubspot Marketing
FEBRUARY 17, 2025
Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing.
Marketing Insider Group
FEBRUARY 17, 2025
Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SocialPilot
FEBRUARY 17, 2025
Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? No dances. No POV videos. No unhinged 3 AM rant. Just silence. But then, just as suddenly as it disappeared, it came back. Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide.
Businesses Grow
FEBRUARY 17, 2025
My new book is called Audacious: How Humans Win in an AI Marketing World. It’s a call to action for those who refuse to be left behind, as AI infringes on our work and our careers. I knew the book itself had to demonstrate the norm-bending path I outlined in the book … but how? The publishing industry is so boring, built on processes that have existed for more than 200 years.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Set Up
FEBRUARY 17, 2025
The Set up Marketer Speed Dating event is one of our personal favorite longstanding #MarketersBreakfast events because of the ease and quality of the connections fostered. Established Atlanta Brands and our Agency partners come together to mix, mingle, and enjoy one anothers company in a fast-paced, pitch-free environment where forming a genuine connection is at the core of the interaction.
SocialPilot
FEBRUARY 17, 2025
Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. But heres the hurdle: SMBs and agencies hustle hard to create content but often face frustrating roadblocks like low engagement on posts, link visibility problems, and clashing audience targeting.
The CMO Survey
FEBRUARY 17, 2025
The post Supercharge Your Practice With Growthtech appeared first on The CMO Survey.
Zumvu
FEBRUARY 17, 2025
The integration of generative AI has brought about a seismic shift in data analytics. Rather than just analyzing huge databases, these latest technologies and tools generate insights, trends, and predictions to empower informed business decisions.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Hubspot Marketing
FEBRUARY 17, 2025
Ive been designing images for websites for about seven years now, so Ive come across many tools that make the process simple. If you want to create or incorporate compelling images into your brands website for the first time and youre not sure how you're in luck. In this post, I'll share my tips and favorite tools for designing website imagery that will make your site stand out and delight your visitors.
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