Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia

User-Generated 128

User-Generated Social Media Marketing Marketing Marketers 128

Aspiration Marketing

JULY 10, 2024

Podcast listenership is booming, with massive audiences eager to be transported by engaging narratives. But unlike movies or TV shows, podcasts rely solely on audio to captivate their audiences. There are no fancy visuals, just the power of your voice and the listener's imagination. It's a unique challenge, but one that narrative podcasts are conquering in incredible ways.

Content Marketing 195

Content Marketing Marketing Marketers 195

Search Engine Land

JULY 10, 2024

Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to provide increased UX to users accessing content ? Use internal linking. Need to promote an inclusive, accessibility-compliant experience ?

SEO 131

SEO Fashion Communications Promotion 131

Content Marketing Institute

JULY 10, 2024

Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.

122

122

Advertisement

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Martech

JULY 10, 2024

Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.

Price 115

Price Digital Marketing Marketing Marketers 115

Hootsuite

JULY 10, 2024

A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand. It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. And conveniently, they report their top findings directly to your inbox.

User-Generated 104

User-Generated PR Branding Management 104

Search Engine Land

JULY 10, 2024

SEO has reached a pivotal point. Never before has there been a meaningful update followed by one of the most significant document leaks in SEO history. The SEO industry has been turned on its head. This change has brought both challenges and opportunities for SEO professionals. Despite the turbulent times, there is a clear direction for developing effective SEO strategies.

SEO 94

SEO User-Generated Analytics Promotion 94

Martech

JULY 10, 2024

This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations are turning to modular content. Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs and optimizes the content pipeline.

Transform 112

Transform Customer Journey Customer Content Marketing 112

Search Engine Land

JULY 10, 2024

TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to May 2024 reached $1.5 billion, up 11% from the same period in 2023. Nine out of 20 advertising categories saw month-over-month increases in April.

Advertisers 84

Advertisers Advertising Branding Marketing 84

Martech

JULY 10, 2024

Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Zero-party data goes beyond basic identifiers like name and email to include personal information and especially preferences, from product-related preferences to messaging preferences.

Customer 108

Customer Product Marketing Marketers 108

Advertisement

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

Search Engine Land

JULY 10, 2024

Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care. This move opens new advertising opportunities for brands on popular streaming platforms like Freevee and Twitch, leveraging Amazon’s extensive data for targeted ad delivery. The details. Available to sellers in the Amazon Brand Registry, vendors, agencies and U.S. brands not selling on Amazon.

Health 83

Health Advertisers Advertising Marketing Strategy 83

verse.ai

JULY 10, 2024

Sales follow-up is a crucial yet underdeveloped part of most sales organizations. While most prospects require a considerable amount of follow-up before even responding, many salespeople will give up too early, leaving money on the table. Let’s break down the reality of the situation and explain three key ways to use AI for sales to [.] Read More.

65

65

Search Engine Land

JULY 10, 2024

Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser. Join MNTN for Everything You Need to Know About CTV Audience Targeting (in under 60 minutes) as they discuss everything there is to know about Connected TV audience targeting.

Digital Marketing 68

Digital Marketing Advertisers Advertising Whitepaper 68

Hubspot Marketing

JULY 10, 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings.

Price 106

Price SEO User-Generated Management 106

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Backlinko

JULY 10, 2024

Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Case in point: Two of our articles on Backlinko had cannibalization issues. So, we consolidated them with a 301 redirect. And saw a 466% increase in clicks year over year. Cannibalized pages undermine your SEO efforts.

SEO 89

SEO Real Estate Health Management 89

Set Up

JULY 10, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Dan Csont , the EVP & Chief Marketing Officer at Corpay, about leveraging every opportunity to gain experience in your career, the evolution of U2, the power of understanding people as a leader, and more. “ Collaboration is really about hearing everyone’s voice.

CMO 64

CMO Thought Leadership Promotion Performance Marketing 64

Martech

JULY 10, 2024

From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). It’s a legit question. If I buy something that’s labeled as soap, I want it to do what I expect soap to do. In the same way, the label “customer data platform” should include some things and exclude others. Companies shouldn’t call their product a CDP if it doesn’t fit the requirements.

Marketing Automation Platform 71

Marketing Automation Platform Analytics CRM Management 71