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I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very rarely about the ESP. I don’t mean to diminish the differences between ESPs or that some ESPs make it easier to work the levers that can truly empower great email campaigns. But I’ll also say that in my decade-plus of experience in email marketing , I’ve learned that no matter your ESP, you can drive incredible growth increases by dia
Are you curious how HubSpot uses artificial intelligence (AI) to power its marketing tools? We were, too. As marketers, we leverage these tools daily, but the inner workings of AI can feel impossible to grasp. But not to worry! This blog post will peel back the curtain and reveal what's behind HubSpot AI.
Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.
Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad view or click First Conversion: Displays only the first conversion after an ad view or click Why we care.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The best way to insult an email marketer is to call their emails spam. No one wants to be in the company of scammers sending hidden malware, demanding ransom money, or promoting illegal activities. But the original definition of spam actually comes from the fact that these messages are annoying, repetitive, and can’t be prevented. According to Microsoft, using the word “spam” to refer to messages like this comes from an iconic Monty Python sketch involving a diner and singing Vikings, of all thi
Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance and reach. The details. Migration affected accounts with activity between July 1, 2023, and Jan. 1, 2024.
Happy Fourth of July to all my friends celebrating in the US! Whether you’re grilling out, watching parades, or just relaxing with loved ones, make it memorable. Wishing you a safe and festive day filled with fun, family, and fireworks.
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Happy Fourth of July to all my friends celebrating in the US! Whether you’re grilling out, watching parades, or just relaxing with loved ones, make it memorable. Wishing you a safe and festive day filled with fun, family, and fireworks.
Google released the Merchant API Beta, a redesigned version of the Content API for Shopping, with new features and improved architecture Key feature s: Modular design with isolated sub-API updates. New sub-APIs including Data Sources, Notifications, Products, Inventory, and more. Improved alignment with Google’s API improvement proposals. Why we care.
Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do).
PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple Google search. By learning from SEO professionals and their focus on helpful, reliable content, PR experts can better understand and reach their audiences.
Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also found problems with data activation, personalization and AI optimization. Although the percentage of marketers using third-party data is down from 75% in 2022, this illustrates a problem with finding reliable information.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how to build a paid search team that aligns with your organization’s objectives and delivers outstanding results for your brand or clients.
Personalization and targeted outreach are key to engaging your audience and driving conversions. HubSpot's list feature is a powerful tool that enables marketers to segment their contacts effectively and deliver tailored messages. In this blog post, we explore the different types of HubSpot lists, strategies for segmenting your audience, and how to leverage these lists to enhance your marketing efforts.
The Future of Funnels: Effective Techniques to Increase Conversions with Funnelytics written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies.
Google announced several new features coming to Display & Video 360. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view status and access downloaded reports. User ID redaction: Affects Data Transfer files for users in Florida, Texas, Oregon and Montana.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
My theory is that if you created a word cloud of the most popular subjects on LinkedIn, somewhere between “let me help you skyrocket your sales” and “AI will destroy us all” is imposter syndrome. It seems to be everywhere. One of the people I follow declared that she is writing a book about imposter syndrome and then decided that she couldn’t do it because of imposter syndrome.
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