Martech

JULY 3, 2024

I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very rarely about the ESP. I don’t mean to diminish the differences between ESPs or that some ESPs make it easier to work the levers that can truly empower great email campaigns. But I’ll also say that in my decade-plus of experience in email marketing , I’ve learned that no matter your ESP, you can drive incredible growth increases by dia

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Email Marketing Branding Product Place 118

Aspiration Marketing

JULY 3, 2024

Are you curious how HubSpot uses artificial intelligence (AI) to power its marketing tools? We were, too. As marketers, we leverage these tools daily, but the inner workings of AI can feel impossible to grasp. But not to worry! This blog post will peel back the curtain and reveal what's behind HubSpot AI.

Marketing 210

Marketing Marketers 210

Search Engine Land

JULY 3, 2024

Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad view or click First Conversion: Displays only the first conversion after an ad view or click Why we care.

Customer Acquisition 135

Customer Acquisition Advertising Advertisers Management 135

Martech

JULY 3, 2024

Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do).

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Transform CMO Thought Leadership Customer loyalty 126

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Search Engine Land

JULY 3, 2024

In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how to build a paid search team that aligns with your organization’s objectives and delivers outstanding results for your brand or clients.

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Management Communications Analytics Branding 115

Content Marketing Institute

JULY 3, 2024

Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.

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Martech

JULY 3, 2024

Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also found problems with data activation, personalization and AI optimization. Although the percentage of marketers using third-party data is down from 75% in 2022, this illustrates a problem with finding reliable information.

Customer Journey 100

Customer Journey Marketing Marketers Customer 100

Search Engine Land

JULY 3, 2024

Google announced several new features coming to Display & Video 360. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view status and access downloaded reports. User ID redaction: Affects Data Transfer files for users in Florida, Texas, Oregon and Montana.

Advertising 103

Advertising Advertisers Management Branding 103

The LeadG2 Blog

JULY 3, 2024

Personalization and targeted outreach are key to engaging your audience and driving conversions. HubSpot's list feature is a powerful tool that enables marketers to segment their contacts effectively and deliver tailored messages. In this blog post, we explore the different types of HubSpot lists, strategies for segmenting your audience, and how to leverage these lists to enhance your marketing efforts.

Target Market 88

Target Market Marketing Marketers 88

Search Engine Land

JULY 3, 2024

Google released the Merchant API Beta, a redesigned version of the Content API for Shopping, with new features and improved architecture Key feature s: Modular design with isolated sub-API updates. New sub-APIs including Data Sources, Notifications, Products, Inventory, and more. Improved alignment with Google’s API improvement proposals. Why we care.

eCommerce 74

eCommerce Advertising Advertisers Management 74

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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Businesses Grow

JULY 3, 2024

My theory is that if you created a word cloud of the most popular subjects on LinkedIn, somewhere between “let me help you skyrocket your sales” and “AI will destroy us all” is imposter syndrome. It seems to be everywhere. One of the people I follow declared that she is writing a book about imposter syndrome and then decided that she couldn’t do it because of imposter syndrome.

Email Marketing 68

Email Marketing Customer Marketers Marketing 68

Duct Tape Marketing

JULY 3, 2024

The Future of Funnels: Effective Techniques to Increase Conversions with Funnelytics written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies.

Customer Journey 66

Customer Journey Transform CRM Customer 66

Litmus

JULY 3, 2024

The best way to insult an email marketer is to call their emails spam. No one wants to be in the company of scammers sending hidden malware, demanding ransom money, or promoting illegal activities. But the original definition of spam actually comes from the fact that these messages are annoying, repetitive, and can’t be prevented. According to Microsoft, using the word “spam” to refer to messages like this comes from an iconic Monty Python sketch involving a diner and singing Vikings, of all thi

Email Marketing 52

Email Marketing Communications Branding Customer 52

Tiecas

JULY 3, 2024

Happy Fourth of July to all my friends celebrating in the US! Whether you’re grilling out, watching parades, or just relaxing with loved ones, make it memorable. Wishing you a safe and festive day filled with fun, family, and fireworks.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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Search Engine Land

JULY 3, 2024

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple Google search. By learning from SEO professionals and their focus on helpful, reliable content, PR experts can better understand and reach their audiences.

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PR SEO Whitepaper User-Generated 126