Hubspot Marketing
MARCH 15, 2024
There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions to have their commercials aired for 30 to 60 seconds.
Martech
MARCH 15, 2024
The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow.
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Search Engine Land
MARCH 15, 2024
Google is rolling out a change to the perspectives filter, renaming it from perspectives to forums. A Google spokesperson told Search Engine Land the word “forums” is a more intuitive name when seeking out that content. Google also told us that searchers can use this filter to hone in on results from hundreds of forums from across the web.
Sprout Social
MARCH 15, 2024
YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Litmus
MARCH 15, 2024
We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list.
Vertical Response
MARCH 15, 2024
Struggling to grab your recipient’s attention in a congested inbox? You’re not alone. The key to boosting your email open rates lies in mastering the art of writing compelling email subject lines. This article unpacks proven tactics and examples to create “email subject line” that not only draws the eye but also persuades the reader to click through.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MARCH 15, 2024
LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too.
Search Engine Land
MARCH 15, 2024
Microsoft is reportedly using pop-up ads within Google Chrome to prompt users to switch their default search engine to Bing. Increasing numbers of Windows users have observed advertisements for Bing AI and Microsoft’s Bing search engine while browsing in Chrome. If users choose to accept these prompts, Microsoft automatically sets Bing as the new default search engine for Chrome instead of Google.
Tiecas
MARCH 15, 2024
How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. What if you could stop wasting time and money on random tactics and transform your marketing into a true growth driver?
Search Engine Land
MARCH 15, 2024
As Google continues to roll out massive updates , you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up ) is Google Search Console. Google’s released a surprisingly useful guide of their own on this topic with some good high-level approaches to this diagnosis.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Sherpa
MARCH 15, 2024
When you’re concepting and brainstorming and trying to think of that next idea, wouldn’t it be great to bounce around your thoughts with a giant brain well versed in a specific topic? Well with the magic of artificial intelligence, you can. For example, Facebook Copywriter in MECLABS AI. It’s totally free to use (for now).
Search Engine Land
MARCH 15, 2024
Microsoft Advertising is piloting a new user interface for select users. The platform is yet to confirm a timeline of when the new UI will be rolled out to more users, however a spokesperson told Search Engine Land to expect more updates in the coming weeks. Navigation revamp. Microsoft Advertising’s new navigation layout is set up like the latest Google Ads interface, with two vertical menus on the left side of the screen.
Customers.ai
MARCH 15, 2024
As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt. After all, agencies are tasked with one thing – driving results – and with less data to work with and without the ability to truly understand the impact of campaigns, driving results becomes much harder.
Search Engine Land
MARCH 15, 2024
As I write this, we’re in the first week of the March 2024 core and spam updates – and the aftermath has been savage. Sites with spam policy violations were hit with manual actions. Many SEOs are in a state of fear. This is just the beginning. SpamBrain is just getting started and it’s coming for your links. There are only so many ways to build links Links have been called the currency of the web for as long as I can remember and no matter what anyone tries to say, they still matter.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Martech
MARCH 15, 2024
David Iscove is creative technology practice lead at Cella by Randstad Digital. At the MarTech Conference next week, he’ll be sharing a new blueprint for customer experience that he summarizes as: “Always on, always listening.” David is one of a number of speakers that will be not only emphasizing customer-centricity but offering actionable advice about how to become a customer-centric organization.
Search Engine Land
MARCH 15, 2024
Meta announced that CrowdTangle will be discontinued on Aug. 14, 2024, as the company shifts its focus toward developing new research tools. Until then, users can still access CrowdTangle and its Chrome Extension, with data updating in real-time. However, during this period, no new users can be added to accounts as the platform will be in maintenance mode.
Sachs Marketing Group
MARCH 15, 2024
A social media marketing agency specializes in creating, managing, and optimizing social media campaigns to boost a brand’s online presence. They handle content creation, ad management, audience engagement, and analytics to drive growth and increase customer engagement on platforms like Facebook, Instagram, Twitter, and LinkedIn. They aim to enhance visibility, build brand loyalty, and generate leads.
Zumvu
MARCH 15, 2024
Designing and developing an email campaign is a complex mechanism; a few things will inevitably escape your attention during the process.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Use Insider
MARCH 15, 2024
What is conversational marketing? Conversational marketing is an approach to customer engagement that uses real-time conversations and personalized interactions to facilitate a more direct and meaningful connection between businesses and their customers. This strategy leverages various communication channels such as live chat, messaging apps (e.g., WhatsApp, Facebook Messenger), social media platforms, voice assistants, and chatbots to engage with customers at various touchpoints throughout thei
Six & Flow
MARCH 15, 2024
AI has been the talk of the town for quite a while, and we’ve all seen it evolve and enter every facet of our daily lives. Looking at it from the perspective of business operations, AI has massively contributed to shaping the way we operate with AI emerging as a game-changer for go-to-market teams seeking innovative strategies to outperform their competition.
Zumvu
MARCH 15, 2024
Designing and developing an email campaign is a complex mechanism; a few things will inevitably escape your attention during the process.
Martech
MARCH 15, 2024
Turning to templates might seem the most prudent option when it comes to delivering eye-catching emails, especially when deadlines are fast approaching. However, as I’ve seen from working on thousands of campaigns for clients in every industry, bespoke email campaign designs are always more beneficial in the long term. From including interactive elements in your layouts to finding the right font, here are five things you can do to ensure you create every email campaign with optimal performance i
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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