The Marketing Operations Leader

JANUARY 14, 2025

In this edition: A 7 Point Marketing Ops Assessment Template The Marketing Ops Wheel: A Visual Framework Podcast Interview With Sarah Krasnik Bedell: A Data Engineer Turned Marketer Exclusive For Paid Subscribers: The Truth About the Ugly Times in My Marketing Ops Career and How They Led Me to Success Don’t Miss This Week’s Free Marketing Ops Interview Bootcamp - Make Sure to Sign Up The Secret to Great Marketing Measurement?

Marketers 130

Marketers Marketing Customer Journey Analytics 130

DirectMail2.0

JANUARY 14, 2025

Marketing mail often faces tough competition for attention, arriving alongside bills, flyers, and generic promotions. However, with the right approach, marketing mail can stand out, spark inspiration, and achieve significantly better response rates. Here are actionable recommendations for printers and graphic designers to elevate their mail campaigns and make them unforgettable. 1.

Direct Mail 97

Direct Mail Transform Marketing Marketers 97

Aspiration Marketing

JANUARY 14, 2025

Instead of scattering your efforts across a vast ocean of leads, account-based marketing (ABM) helps you hone in on the high-value accounts most likely to convert. But precision targeting is only half the battle. To truly unlock ABM's potential, you need to measure your progress and fine-tune your approach. HubSpot offers a robust suite of tools that make this process insightful and efficient.

Transform 149

Transform Marketing Marketers 149

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. However, you’ll need to reach the right people to take full advantage of its impact. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people.

Thought Leadership 74

Thought Leadership Entertainment Analytics Social Media Marketing 74

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

David Meerman Scott

JANUARY 14, 2025

My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.

Branding 87

Branding 87

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? If it sounds too good to be true, it probably is. No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey.

Customer Acquisition 73

Customer Acquisition Customer Journey Marketers Marketing 73

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.

Transform 67

Transform CMO Marketers Marketing 67

Set Up

JANUARY 14, 2025

In the 6th annual Set up Marketing Relationship Survey , we uncovered that 40% of Clients intended to switch Agencies in the next 6 months. Although this is significantly less from previous years, the sentiment remains the same: Clients desire more from their Agency partners. Our recent blog, The Truth About Agency Breakups: What Clients + Agencies Really Think , revealed that Clients are unhappy with the delivery of their Agency partners, and in order to improve the outcome, both Agencies and

Communications 59

Communications Advertisers Advertising Branding 59

Martech

JANUARY 14, 2025

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world?

Customer 63

Customer Shipping Customer loyalty Analytics 63

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand.

Analytics 61

Analytics User-Generated Social Media Marketing Management 61

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

JANUARY 14, 2025

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. While audience expectations will continue to rise, so will the need to prove ad effectiveness. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measur

Advertising 76

Advertising Advertisers Transform Shoppers 76

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year. The future of advertising will be characterized by deeper personalization, smarter automation, immersive experiences , and a greater focus on sustainability and privacy.

Gen Z 52

Gen Z Advertisers Advertising Retail 52

Martech

JANUARY 14, 2025

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy.

Retail 61

Retail Shoppers Digital Marketing Whitepaper 61

Social Media Examiner

JANUARY 14, 2025

Wondering how to use AI agents to enhance your work? Not sure where to start? In this article, youll discover examples of how AI agents are already transforming customer service, sales, and operations and learn how to stay ahead of this revolutionary change. How AI is Changing the Way We Work and Do Business: The […] The post Creating AI Agents: The Future of Work is Here appeared first on Social Media Examiner.

Transform 66

Transform Customer 66

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

JANUARY 14, 2025

Googles share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Googles global search market share was under 90% during each of the final three months of 2024. The data. Heres a screenshot of the 2024 search market share, showing Google dipping below 90% to 89.34% in October; 89.99% in November; and 89.73% in December: And heres the last three-month stretch where Googles search market share was under 90%, in 2015: 89.62% in January; 89.47

Search Marketers 61

Search Marketers Marketers Marketing SEO 61

Traackr

JANUARY 14, 2025

Optimize your CMO strategy with five key opportunities to boost accountability, collaboration, and ROI in today's fast-paced market.

CMO 52

CMO Branding Marketing Marketers 52

Martech

JANUARY 14, 2025

Its always easy to miss things like software updates in December because the end of the year and the holiday season consume a lot of our attention. HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity.

CRM 63

CRM User-Generated Customer Journey Management 63

SMA Marketing

JANUARY 14, 2025

Discover effective B2B lead generation strategies to attract, nurture, and convert leads into customers. Explore proven tactics to drive measurable ROI.

Customer 52

Customer SEO 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Zumvu

JANUARY 14, 2025

E-commerce has made a radical change in the way business is conducted and has provided scopes for entrepreneurs in terms of reaching an international audience with nominal start-up costs.

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Tiecas

JANUARY 14, 2025

A well-defined marketing strategy for manufacturers is critical to achieving success in todays globally competitive industrial markets. By understanding buyer needs and crafting targeted campaigns, manufacturers can effectively differentiate themselves, build trust, and drive sustainable growth through quality content and thoughtful messaging. Lets dive in.

Manufacturing 52

Manufacturing Marketing Strategy Marketers Marketing 52

Six & Flow

JANUARY 14, 2025

Admit it or not, the sales landscape is shifting faster than ever. The pressure to meet quotas, outperform competitors, and keep up with rapidly evolving technologies has got many of us overwhelmed. And let's face it, the market isn't exactly handing out opportunities on a silver platter. This is where AI in sales comes in. What is AI in sales? Well it helps you tackle their most persistent pain points and enable your sales reps to perform better.

Marketers 40

Marketers Marketing 40

Hubspot Marketing

JANUARY 14, 2025

Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are promised quality work that's delivered quickly for a minimal investment. I don't think anyone comes out a winner in 90% of these arrangements.

SEO 75

SEO Copywriting Management Content Marketing 75

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Buffer Marketing

JANUARY 14, 2025

Instagram reach can seem like magic. How do some creators get tons of views while others rarely see it? And why do some quick, spur-of-the-moment posts seem to get more views than others you spend  hours  creating? It’s not all smoke and mirrors. In this article, we’ll share 14 ways to get more views and increase reach on your Instagram content.

Gen Z 68

Gen Z User-Generated Education Social Media Marketing 68