Aspiration Marketing
OCTOBER 15, 2024
You spend weeks crafting the perfect job description, post it on all the major boards, and… crickets. In today's red-hot job market, 83% of recruiters report difficulty finding qualified candidates. But what if there was a way to turn the tables? Enter recruitment marketing, a strategic approach that transforms passive candidates into enthusiastic advocates for your company.
Martech
OCTOBER 15, 2024
The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers. Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization.
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Buffer Marketing
OCTOBER 15, 2024
We launched the AI Assistant in Buffer to help our users generate new content, repurpose existing posts, and develop endless new ideas. Since its launch, over 55,000 people have used the feature. While we love that many people find it helpful in the creation stage, we’ve been curious about what happens after. How is the content performing? We set out to answer this question by uncovering our internal data on the average engagement rate of AI-assisted posts vs. non-AI-assisted posts.
Martech
OCTOBER 15, 2024
We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is key. For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice. The true foundation of marketing lies in building brands that create demand but also build trust.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
The Marketing Operations Leader
OCTOBER 15, 2024
In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? For Paid Subscribers: Practical ways to become more strategic and drive business value in marketing operations Sponsor this newsletter to get in front of more than 3,000 ops leaders and professionals!
Martech
OCTOBER 15, 2024
In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. This article focuses on the next two interconnected competencies: capability assessment and tool procurement. Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how thes
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
OCTOBER 15, 2024
Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. Those are the main takeaways from the “2025 Consumer Trends Report” from experience management platform Qualtrics, based on insights from nearly 24,000 consumers in 23 count
SocialPilot
OCTOBER 15, 2024
If you’re here looking for Buffer pricing, you are most likely trying to figure out whether it fits your needs without overpaying. Whether you are a social media manager managing a few social media accounts or you need it for your business to manage multiple platforms, you must pick a social media management tool that is flexible and valuable, and whether Buffer fulfills all that you need or not.
The CMO Survey
OCTOBER 15, 2024
The post Marketers are Spending Less on Social Media appeared first on The CMO Survey.
Unbounce
OCTOBER 15, 2024
/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. Updated on October 15, 2024. 21 min read Marketing agencies need one thing to succeed long-term: Qualified leads. Yes, there’s a lot more to running a successful marketing agency than just leads, but none of it matters if the pipeline is sitting at $0.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The LeadG2 Blog
OCTOBER 15, 2024
In our premiere episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing. Discover how to identify your most valuable content and transform it into multiple formats to maximize its reach and impact.
Lynton Web
OCTOBER 15, 2024
Data is king. But are you using it to rule your marketing kingdom? In the ever-evolving digital marketing landscape, data-driven strategies have become essential for businesses seeking a competitive edge. Yet merely collecting data isn't enough. You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires.
Marketing Insider Group
OCTOBER 15, 2024
Digital campaigns have taken off in the world of nonprofit fundraising, and it’s not hard to see why. According to NextAfter’s 2024 Fundraising Benchmark Report , digital-first organizations (those that consider digital platforms as “the primary point of engagement” with their audiences) are growing 12.7% faster than the average nonprofit. In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated.
Set Up
OCTOBER 15, 2024
The holiday season means show time for a number of industries, meaning Brands need to be on their A-game. With fierce competition and distractions abound, how can your company leave a lasting impression during the holidays to maintain Brand loyalty during the holidays and beyond? The Holidays Highlight the Following Challenges for Marketers: 1. Increased Competition: The holiday season floods consumers with ads, making it hard for brands to break through the noise and differentiate effectively.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
OCTOBER 15, 2024
Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.
verse.ai
OCTOBER 15, 2024
Are you generating plenty of leads, but failing to convert many of these potential customers into actual customers? You might be experiencing what we call the lead conversion gap. Many companies spend tons of money and time on lead generation, but leave money on the table when trying to convert leads into customers. After the investment it takes to find prospects who are a great fit, and then get their attention, it can be very disheartening when the deals fail to close.
Litmus
OCTOBER 15, 2024
With third-party cookies becoming less reliable due to consent issues and evolving privacy regulations, it’s time to rethink how you approach your email customer journey. Contextual and behavioral targeting can unlock the full potential of your email personalization tools , making every message more relevant and engaging. As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns.
Marketing Insider Group
OCTOBER 15, 2024
Content gating is a tool you can use to grow your customer base. The idea is that you’ll provide potential customers with helpful resources like eBooks, webinars, or reports in exchange for names, email addresses, and other user information. Image Source This practice offers prospects valuable insights and helps businesses generate leads. You’ll have users fill out registration forms before receiving your content so you can contact them later on with offers.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Customers.ai
OCTOBER 15, 2024
Visitor tracking can mean many things. After all, as technology has evolved, our ability (or inability) to track our website visitors has also evolved. If you want to go way back, visitor tracking used to just answer the question, “How many people are on your website?”. Remember those little counters that people had at the bottom of their sites? Ahh, simpler times.
Litmus
OCTOBER 15, 2024
With third-party cookies becoming less reliable due to consent issues and evolving privacy regulations, it’s time to rethink how you approach your email customer journey. Contextual and behavioral targeting can unlock the full potential of your email personalization tools , making every message more relevant and engaging. As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns.
Customers.ai
OCTOBER 15, 2024
Visitor tracking can mean many things. After all, as technology has evolved, our ability (or inability) to track our website visitors has also evolved. If you want to go way back, visitor tracking used to just answer the question, “How many people are on your website?”. Remember those little counters that people had at the bottom of their sites? Ahh, simpler times.
Exposure Ninja
OCTOBER 15, 2024
Generative Engine Optimisation (GEO) is the process of optimising a website to rank in AI search results. GEO includes optimising content to gain features in AI Overviews , the current AI-generated feature on Google Search, and getting your business referenced and recommended in AI-generated chatbots like ChatGPT, Claude, Perplexity, and Google Gemini.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Martech
OCTOBER 15, 2024
Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, simplify marketing operations and improve data integrity. Here’s a summary of the latest features and improvements. Enhanced registration data in Engagement Dashboard for Interactive Webinars This update delivers enhanced visibility into webinar engagement by allowing Marketo users to access detailed company-level attendance data and lead-level updates directly from the Engage
Hubspot Marketing
OCTOBER 15, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade ago. I’ve been saying this a lot lately — perhaps my brain is still adjusting to this milestone. I remember when a friend once said, “I plan to stay in this country for 5 years.” At the time, I thought, “Five years is a lot; I’ll definitely be here for much less.
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