Aspiration Marketing
OCTOBER 15, 2024
You spend weeks crafting the perfect job description, post it on all the major boards, and… crickets. In today's red-hot job market, 83% of recruiters report difficulty finding qualified candidates. But what if there was a way to turn the tables? Enter recruitment marketing, a strategic approach that transforms passive candidates into enthusiastic advocates for your company.
Social Media Examiner
OCTOBER 15, 2024
Are you ready to take your use of AI to the next level? Wondering how to integrate AI more deeply into your marketing plans? In this article, you'll discover the steps to becoming highly proficient in AI. Why Marketers Need to Master AI Many marketers report feeling overwhelmed by the sheer volume of tasks they […] The post 5 Levels of AI Marketing Mastery: How to Level-Up Your Use of AI appeared first on Social Media Examiner.
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Martech
OCTOBER 15, 2024
The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers. Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization.
Buffer Marketing
OCTOBER 15, 2024
We launched the AI Assistant in Buffer to help our users generate new content, repurpose existing posts, and develop endless new ideas. Since its launch, over 55,000 people have used the feature. While we love that many people find it helpful in the creation stage, we’ve been curious about what happens after. How is the content performing? We set out to answer this question by uncovering our internal data on the average engagement rate of AI-assisted posts vs. non-AI-assisted posts.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 15, 2024
We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is key. For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice. The true foundation of marketing lies in building brands that create demand but also build trust.
SocialPilot
OCTOBER 15, 2024
If you’re here looking for Buffer pricing, you are most likely trying to figure out whether it fits your needs without overpaying. Whether you are a social media manager managing a few social media accounts or you need it for your business to manage multiple platforms, you must pick a social media management tool that is flexible and valuable, and whether Buffer fulfills all that you need or not.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
The LeadG2 Blog
OCTOBER 15, 2024
In our premiere episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing. Discover how to identify your most valuable content and transform it into multiple formats to maximize its reach and impact.
Marketing Insider Group
OCTOBER 15, 2024
Digital campaigns have taken off in the world of nonprofit fundraising, and it’s not hard to see why. According to NextAfter’s 2024 Fundraising Benchmark Report , digital-first organizations (those that consider digital platforms as “the primary point of engagement” with their audiences) are growing 12.7% faster than the average nonprofit. In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated.
Set Up
OCTOBER 15, 2024
The holiday season means show time for a number of industries, meaning Brands need to be on their A-game. With fierce competition and distractions abound, how can your company leave a lasting impression during the holidays to maintain Brand loyalty during the holidays and beyond? The Holidays Highlight the Following Challenges for Marketers: 1. Increased Competition: The holiday season floods consumers with ads, making it hard for brands to break through the noise and differentiate effectively.
Marketing Insider Group
OCTOBER 15, 2024
Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Marketing Operations Leader
OCTOBER 15, 2024
In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? For Paid Subscribers: Practical ways to become more strategic and drive business value in marketing operations Sponsor this newsletter to get in front of more than 3,000 ops leaders and professionals!
Martech
OCTOBER 15, 2024
Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. Those are the main takeaways from the “2025 Consumer Trends Report” from experience management platform Qualtrics, based on insights from nearly 24,000 consumers in 23 count
The CMO Survey
OCTOBER 15, 2024
The post Marketers are Spending Less on Social Media appeared first on The CMO Survey.
Unbounce
OCTOBER 15, 2024
/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. Updated on October 15, 2024. 21 min read Marketing agencies need one thing to succeed long-term: Qualified leads. Yes, there’s a lot more to running a successful marketing agency than just leads, but none of it matters if the pipeline is sitting at $0.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lynton Web
OCTOBER 15, 2024
Data is king. But are you using it to rule your marketing kingdom? In the ever-evolving digital marketing landscape, data-driven strategies have become essential for businesses seeking a competitive edge. Yet merely collecting data isn't enough. You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires.
verse.ai
OCTOBER 15, 2024
Are you generating plenty of leads, but failing to convert many of these potential customers into actual customers? You might be experiencing what we call the lead conversion gap. Many companies spend tons of money and time on lead generation, but leave money on the table when trying to convert leads into customers. After the investment it takes to find prospects who are a great fit, and then get their attention, it can be very disheartening when the deals fail to close.
Litmus
OCTOBER 15, 2024
With third-party cookies becoming less reliable due to consent issues and evolving privacy regulations, it’s time to rethink how you approach your email customer journey. Contextual and behavioral targeting can unlock the full potential of your email personalization tools , making every message more relevant and engaging. As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns.
Customers.ai
OCTOBER 15, 2024
Visitor tracking can mean many things. After all, as technology has evolved, our ability (or inability) to track our website visitors has also evolved. If you want to go way back, visitor tracking used to just answer the question, “How many people are on your website?”. Remember those little counters that people had at the bottom of their sites? Ahh, simpler times.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
OCTOBER 15, 2024
Content gating is a tool you can use to grow your customer base. The idea is that you’ll provide potential customers with helpful resources like eBooks, webinars, or reports in exchange for names, email addresses, and other user information. Image Source This practice offers prospects valuable insights and helps businesses generate leads. You’ll have users fill out registration forms before receiving your content so you can contact them later on with offers.
Customers.ai
OCTOBER 15, 2024
Visitor tracking can mean many things. After all, as technology has evolved, our ability (or inability) to track our website visitors has also evolved. If you want to go way back, visitor tracking used to just answer the question, “How many people are on your website?”. Remember those little counters that people had at the bottom of their sites? Ahh, simpler times.
Litmus
OCTOBER 15, 2024
With third-party cookies becoming less reliable due to consent issues and evolving privacy regulations, it’s time to rethink how you approach your email customer journey. Contextual and behavioral targeting can unlock the full potential of your email personalization tools , making every message more relevant and engaging. As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns.
Exposure Ninja
OCTOBER 15, 2024
Generative Engine Optimisation (GEO) is the process of optimising a website to rank in AI search results. GEO includes optimising content to gain features in AI Overviews , the current AI-generated feature on Google Search, and getting your business referenced and recommended in AI-generated chatbots like ChatGPT, Claude, Perplexity, and Google Gemini.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Martech
OCTOBER 15, 2024
Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, simplify marketing operations and improve data integrity. Here’s a summary of the latest features and improvements. Enhanced registration data in Engagement Dashboard for Interactive Webinars This update delivers enhanced visibility into webinar engagement by allowing Marketo users to access detailed company-level attendance data and lead-level updates directly from the Engage
Hubspot Marketing
OCTOBER 15, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade ago. I’ve been saying this a lot lately — perhaps my brain is still adjusting to this milestone. I remember when a friend once said, “I plan to stay in this country for 5 years.” At the time, I thought, “Five years is a lot; I’ll definitely be here for much less.
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