Aspiration Marketing
FEBRUARY 11, 2025
Imagine losing a key business deal because of a simple mistranslationit happens more often than you think. The truth is, businesses must speak their customers' language to succeed, making multilingual marketing no longer a luxury, but a necessity. As a global company, you already serve these markets with your products and services or have near-term launch plans.
Martech
FEBRUARY 11, 2025
Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.
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The Marketing Operations Leader
FEBRUARY 11, 2025
In this edition: Breakdown of GTM Ops vs. MOPs vs. RevOps The Power of the Full Stack Marketer (Also Podcast Episode) Poll: What is Everyone’s Long-Term Martech Career Goal Exclusive For Paid Subscribers : Why It’s Not Enough To Be Operations Managers - We Must Become Internal Operations Consultants This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill ou
Martech
FEBRUARY 11, 2025
If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See the end of this column for a list of resources.) Cognitive biases are mental shortcuts people use subconsciously to make sense of information as quickly and easily as possible.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sprout Social
FEBRUARY 11, 2025
Is receiving brand love like celebrating Valentines Day in primary school? Stay with me here. On Valentines Day, my classmates and I would craft various pink and red heart-shaped notes for our peers. One-by-one, wed drop off the Valentines, gently placing them into shoe boxes decorated with glitter, stickers and feathers. At the end of the afternoon, it was a thrill to take stock.
Martech
FEBRUARY 11, 2025
Want to turn webinars into a powerhouse for lead generation and nurturing? As a HubSpot consultant and marketing strategist, Im always talking with clients about this! So lets dive into actionable strategies you can use to streamline workflows, boost attendance and deepen post-event engagement all while keeping your tech stack simple. Below are just a few of the systems we use to turn webinars into growth engines but seeing how they work matters.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
FEBRUARY 11, 2025
Blog content is a powerful tool for engaging readers and turning them into loyal customers. To achieve this, blogs have to do more than informthey should strategically guide readers toward taking meaningful actions. Creating effective blog CTA strategies ensures your content converts readers into leads, subscribers, or buyers. This article explores the steps to optimize your blog for higher conversions.
SocialPilot
FEBRUARY 11, 2025
Youre scrolling through social media when suddenly a post grabs your attention. Its everywhere. Likes, shares, comments, and reactions are flooding. And it hits you How did this go viral? Virality often feels like enchantment, but theres a formula behind it. Whether its a laugh-out-loud meme, a life-changing topic, or a trending dance, successful content creators didnt just get luckythey use proven strategies that work.
The LeadG2 Blog
FEBRUARY 11, 2025
The alignment between sales and marketing is crucial for success. Yet, many organizations struggle with teams working in silos, leading to missed opportunities and inefficiencies. Here are 5 signs to lookout for to avoid sales and marketing misalignment that leads to lost revenue: Lack of Communication and Shared Goals Inconsistent Messaging and Branding Disjointed Customer Journey Inefficient Use of Resources, Tech, and Tools Misaligned Metrics and KPIs Let's explore these areas as well as tips
verse.ai
FEBRUARY 11, 2025
How to Boost Lead Reply Rate and Conversions Are you successfully generating qualified leads, only to have them fill out a form and then ghost you? Unresponsive leads are silent deal-killers that can turn your investments into a waste. It can be frustrating to wonder why leads arent replying, but youre not alone in the struggle. Many businesses spend tons of time and money on generating qualified leads, but can struggle when it comes to engaging those leads.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sachs Marketing Group
FEBRUARY 11, 2025
10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community. At Sachs Marketing Group, we specialize in helping healthcare providers navigate the ever-changing digital landscape to grow their practices.
Content Marketing Institute
FEBRUARY 11, 2025
The cancellation of diversity, equity, and inclusion programs doesnt mean marketers can stop welcoming all segments of their audiences. Thats bad for business. Here's how to create content that resonates.
yorCMO
FEBRUARY 11, 2025
Learn how fractional CMOs at yorCMO bring clarity, alignment, and measurable growth to your business with strategic leadership.
Sachs Marketing Group
FEBRUARY 11, 2025
Medical Practice SEO – The Ultimate Guide for Doctor’s Offices In the competitive world of healthcare, having a strong online presence is no longer a luxuryits a necessity. Patients are increasingly turning to search engines like Google to find doctors, specialists, and medical services near them. If your medical practice isnt showing up at the top of search results, youre missing out on valuable opportunities to attract new patients.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Zumvu
FEBRUARY 11, 2025
In the current digital age, both individuals and organizations need to be able to share files easily. A corporate team working remotely or a freelancer delivering massive design files can both benefit greatly from the correct file sharing technology in terms of productivity and efficiency.
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