Fri.Aug 23, 2024

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101 a/b testing ideas to improve conversions in 2024

Welcome Software

It has happened to each one of us. Swept off our feet by the charm of data-driven decisions, we dive headfirst into A/B testing. For a while, everything works and conversion rates improve. But then, you run out of ideas to test. You find yourself: Treating last month's winner as an eternal truth Chasing statistical significance over practical impact Only testing the HIPPO's ideas (Highest Paid Person's Opinion) Suddenly, your A/B testing program feels like a wheel – only motion, but little

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Shining a light on the missing menopause market

SmartBrief - Marketing

Menopause is not just another life stage; it is a profound transition marked by physical shifts, emotional complexities and neglected wellness needs. Williams (Parallel Path) Why does this matter now more than ever? Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. They’re questioning why menopause – a natural journey affecting millions – has been sidelined in discussions, solutions and support.

Health 115
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How employee experience drives customer satisfaction

Martech

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success.

Customer 116
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Reports: Perplexity ads to launch in Q4

Search Engine Land

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Finance. Food and beverage Health. Technology. Video ads. Advertisers will be able to run video ads on mobile (at the top of related questions) or desktop (on the side screen). “These ads will be accompanied by text that highlights their products,” Adweek reported.

Finance 104
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Marketing Strategy for Manufacturers—3 Key Components of a Well-defined Roadmap for Driving Sustainable Growth

Tiecas

In today’s globally competitive industrial markets, a well-defined marketing strategy for manufacturers is crucial to sustainable growth and, in some cases, survival. Unlike a simple checklist of tactics, a robust strategy serves as a comprehensive roadmap, guiding every marketing effort towards long-term business goals.

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How to prioritize technical SEO tasks

Search Engine Land

Great content is essential, but technical SEO is the foundation that supports it. Even the best content will struggle to succeed if your website can’t be crawled, has rendering issues or suffers from poor indexing. Without a solid technical base, getting to Page 1, earning a link in an AI Overview or driving organic traffic will be nearly impossible.

SEO 67

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Why the FTC’s stand on hashing is a wake-up call for digital advertisers

Martech

On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that hashing — commonly used by companies to obscure personal data — is not a foolproof method to ensure anonymity or privacy compliance. This isn’t new information; the limitations and potential pitfalls of hashing as a privacy measure have been highlighted before.

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Amazon Ads: How to boost efficiency and reduce wasted spend

Search Engine Land

In the world of Amazon advertising, every dollar counts. The right strategies can turn your ad spend into a powerful engine that fuels growth, drives sales and amplifies your brand visibility. Even so, without careful planning and constant optimization, a hard-earned budget can easily slip away on ineffective campaigns, irrelevant clicks and poorly targeted ads.

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European regulators have a seat at the table

Martech

It’s high time big tech resigned itself to the new reality. When it’s making decisions about its own operations and strategy, European regulators have a seat at the table — and a very loud voice. No, that’s not something entirely new; but interventions in the tech space (impacting martech and adtech ) are becoming increasingly frequent.

Law 110