Welcome Software

AUGUST 23, 2024

It has happened to each one of us. Swept off our feet by the charm of data-driven decisions, we dive headfirst into A/B testing. For a while, everything works and conversion rates improve. But then, you run out of ideas to test. You find yourself: Treating last month's winner as an eternal truth Chasing statistical significance over practical impact Only testing the HIPPO's ideas (Highest Paid Person's Opinion) Suddenly, your A/B testing program feels like a wheel – only motion, but little

User-Generated 40

User-Generated Price Shipping Product 40

Search Engine Land

AUGUST 23, 2024

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Finance. Food and beverage Health. Technology. Video ads. Advertisers will be able to run video ads on mobile (at the top of related questions) or desktop (on the side screen). “These ads will be accompanied by text that highlights their products,” Adweek reported.

Finance 124

Finance Food Entertainment Health 124

Martech

AUGUST 23, 2024

On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that hashing — commonly used by companies to obscure personal data — is not a foolproof method to ensure anonymity or privacy compliance. This isn’t new information; the limitations and potential pitfalls of hashing as a privacy measure have been highlighted before.

Advertising 124

Advertising Advertisers Law Retail 124

Content Marketing Institute

AUGUST 23, 2024

Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both.

Branding 96

Branding Marketing Marketers 96

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Martech

AUGUST 23, 2024

It’s high time big tech resigned itself to the new reality. When it’s making decisions about its own operations and strategy, European regulators have a seat at the table — and a very loud voice. No, that’s not something entirely new; but interventions in the tech space (impacting martech and adtech ) are becoming increasingly frequent.

Law 106

Law Advertising Advertisers Digital Marketing 106

SmartBrief - Marketing

AUGUST 23, 2024

Menopause is not just another life stage; it is a profound transition marked by physical shifts, emotional complexities and neglected wellness needs. Williams (Parallel Path) Why does this matter now more than ever? Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. They’re questioning why menopause – a natural journey affecting millions – has been sidelined in discussions, solutions and support.

Health 94

Health Millennials Transform Retail 94

Search Engine Land

AUGUST 23, 2024

Great content is essential, but technical SEO is the foundation that supports it. Even the best content will struggle to succeed if your website can’t be crawled, has rendering issues or suffers from poor indexing. Without a solid technical base, getting to Page 1, earning a link in an AI Overview or driving organic traffic will be nearly impossible.

SEO 107

SEO eBook Analytics Management 107

Tiecas

AUGUST 23, 2024

In today’s globally competitive industrial markets, a well-defined marketing strategy for manufacturers is crucial to sustainable growth and, in some cases, survival. Unlike a simple checklist of tactics, a robust strategy serves as a comprehensive roadmap, guiding every marketing effort towards long-term business goals.

Manufacturing 52

Manufacturing Marketing Strategy Marketers Marketing 52

Use Insider

AUGUST 23, 2024

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Search Engine Land

AUGUST 23, 2024

In the world of Amazon advertising, every dollar counts. The right strategies can turn your ad spend into a powerful engine that fuels growth, drives sales and amplifies your brand visibility. Even so, without careful planning and constant optimization, a hard-earned budget can easily slip away on ineffective campaigns, irrelevant clicks and poorly targeted ads.

Non-Profit 110

Non-Profit Shoppers Advertisers Advertising 110

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail