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Whats that one thing your customers trust more than your perfectly crafted homepage, your sleek product photos, or even your money-back guarantee? Its actually a strangers opinion. Yes, you read that right. A random online review by someone halfway across the globe holds more weight than your best sales pitch. In fact, customer reviews influence nearly 95% of buying decisions , and thats not just B2C.
Ad targeting, having shifted to individuals, is returning to content-focused. The post Another Privacy Pivot in Ad Targeting appeared first on Practical Ecommerce.
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