Martech
OCTOBER 25, 2024
GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Shifting from pilot projects to widespread implementation demands a strategic approach.
Hubspot Marketing
OCTOBER 25, 2024
The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did it ever. Last year, Maryam Banikarim royally pissed off the Olsen twins and the Jonas Brothers with her We❤️NYC campaign. But that same campaign earned twice the impressions of a Super Bowl ad … in 48 hours.
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Martech
OCTOBER 25, 2024
For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re letting a valuable tool sit idle. Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. You can use them to promote events, keep leads engaged, follow up with customers and much more.
Lynton Web
OCTOBER 25, 2024
Communication is the lifeblood of any successful business, and mastering the art of asking the right questions can transform your client relationships and team dynamics. At Lynton, we've seen firsthand how open-ended questions can unlock deeper insights, foster stronger connections, and drive better client results. Let's explore the concept and how to implement it.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 25, 2024
For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets. You just need to mine that data to find the clues.
Welcome Software
OCTOBER 25, 2024
Is your pricing page the unsung hero of your website, or is it where dreams of conversions go to die? Your pricing page isn't just a menu of numbers. Here's why it matters: It's where hesitation turns into action It's your last chance to showcase value before the big decision It can make or break your customer's journey Tip: Audit your pricing page today.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
OCTOBER 25, 2024
Too much marketing has been just average for years. It’s time to change that with this inspiration from Content Marketing World.
Traackr
OCTOBER 25, 2024
Learn about the fashion influencer marketing trend, Adidas sneakers, and what creators and brands are driving it forward on social media.
Hubspot Marketing
OCTOBER 25, 2024
Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. It’s even more frustrating when you offer great products and services, but customers just can’t seem to find you online. Online local business directories and listing sites can change your situation and put your business front and center where your potential customers ar
Traackr
OCTOBER 25, 2024
Discover our list of the rising and top cooking creators of 2024.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Hubspot Marketing
OCTOBER 25, 2024
Before Anna and I started contentki , we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We came up with content writing, SEO optimization, and content strategy. From there we dived even deeper into each category adding SEO blog writing, thought leadership, landing page copy, and social media to our list.
Martech
OCTOBER 25, 2024
Composability is not a coming trend, it’s here — presumably here to stay. That’s the message from MessageGears in a new report based on a survey of 300 enterprise technology, marketing and martech professionals in the U.S. and U.K. Guess what? MessageGears describes itself as a composable data activation and engagement platform; it is often described as a composable CDP.
Use Insider
OCTOBER 25, 2024
Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. This means that marketing automation platforms are the other essential piece of delivering exceptional customer experiences that drive revenue and retention.
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