Search Engine Land

SEPTEMBER 17, 2024

There seems to be a consensus in SEO that AI Overviews ( AIO ) and other AI-driven content will reduce traffic to external websites. Even Google is open about AIO’s goal of keeping users on the SERP longer, which means more time with Google and less time with your business. No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control.

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Aspiration Marketing

SEPTEMBER 17, 2024

August marks the traditional start of the annual planning cycle. While many businesses are scrambling at this late stage, forward-thinking companies are already laying the groundwork for a successful new year to come. Don't be caught off guard–a well-crafted business and marketing plan is essential for outpacing competitors. To help you get started, this blog will walk you through the key components and provide a practical timeline for creating a winning plan.

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Marketing Plan Marketers Marketing Marketing Strategy 243

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  Discovering the best time and the best day to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are  like clockwork.

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Analytics Social Media Marketing Place Branding 136

Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them.

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Price Advertisers Advertising Law 122

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Hubspot Marketing

SEPTEMBER 17, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Here’s something difficult for a marketer to admit. Sometimes, marketing is incredibly glib. It’s so intensely focused on highlighting positives that marketing often comes across as superficial. Advertising campaigns, slogans, and product launches all use the same rhetoric.

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Sprout Social

SEPTEMBER 17, 2024

Want to keep your brand top-of-mind for your audience using Instagram Stories ? Consistency is key, but when you’ve got a million other tasks, you might not have the time to manually create and publish Stories content throughout the day. Manual publishing also has its challenges. What if an image gets cropped weirdly? Or the sticker link you included doesn’t work?

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Social Media Marketing User-Generated Branding Promotion 111

Social Media Examiner

SEPTEMBER 17, 2024

Want to take your AI image creation to the next level? Wondering how to leverage Midjourney for your visual content needs? In this article, we explore creating advanced AI images using Midjourney. Why Choose Midjourney? Midjourney has emerged as a powerful tool for creators and marketers, offering several advantages over competitors like DALL-E 3, such […] The post Getting Started With Midjourney: Creating Advanced AI Images appeared first on Social Media Examiner.

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Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

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Retail Shoppers User-Generated Customer Journey 98

Hootsuite

SEPTEMBER 17, 2024

In recent years, social platforms have become the go-to places for consumers to interact with brands. Every month, 20 billion (!) messages are exchanged between people and brands on Facebook Messenger alone. But in most companies, social media and customer service functions are completely separate. They sit on different teams, report on different goals, and use very different tools in their everyday work.

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Martech

SEPTEMBER 17, 2024

Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI.

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Management Key Performance Indicator Copywriting Marketers 85

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space. Traditional content strategies are no longer enough to capture attention and drive engagement.

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Key Performance Indicator User-Generated Analytics Education 82

Content Marketing Institute

SEPTEMBER 17, 2024

New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.

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Search Engine Land

SEPTEMBER 17, 2024

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities.

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The LeadG2 Blog

SEPTEMBER 17, 2024

Your online presence is your brand's lifeline, and businesses are continuously striving to enhance it. One of the most effective strategies to achieve this is through inbound marketing, which focuses on attracting and engaging customers through valuable content and experiences. Among the various metrics to measure the success of inbound marketing, increasing online visibility stands out as an important (and often forgotten) factor.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

SEPTEMBER 17, 2024

“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP and GM, Unified Data Services (Data Cloud) and Einstein at Salesforce was speaking remotely to the press on the eve of Dreamforce — and he had new Data Cloud capabilities to announce: The ability to handle new unstructured data types, including audio and media such as webinars and call

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Search Engine Land

SEPTEMBER 17, 2024

As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns ecommerce URLs? Why is The Verge ranking high with a spammy, sarcastic and seemingly AI-generated article stuffed with keywords like “best printer 2024”? The Verge article was doing well when it was first published in April 2024 but started dropping in rank by mid-May.

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User-Generated eCommerce SEO Shipping 78

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. This second article will shift our focus to the execution phase of marketing campaigns and initiatives, where your strategy comes to life.

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Customer Acquisition Marketers Marketing Analytics 72

SmartBrief - Marketing

SEPTEMBER 17, 2024

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. Coveo’s “ Gift or Grinch? Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season.

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Shoppers Gen Z Millennials Fashion 79

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands. Looking back, we can see how experts correctly predicted the emergence of omnichannel experiences where customers wouldn’t necessarily begin and end their buying journeys on the sa

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Customer Transform Entertainment Real Estate 78

DirectMail2.0

SEPTEMBER 17, 2024

In the crowded world of marketing, the challenge is clear: how do you stand out? Whether it’s digital ads, emails, or traditional direct mail, grabbing the attention of your audience and making your message memorable is key. One psychological principle that can help you rise above the noise is the Von Restorff Effect. Named after German psychiatrist Hedwig von Restorff, this effect explains why we remember things that are distinctive or unique.

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Direct Mail Marketers Marketing Communications 59

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. Gone are the days when banks were perceived as the epitome of buttoned-up and boring. What was once an industry defined by traditional channels like TV, radio, and print is now becoming a dynamic, tech-driven vertical. Marketers in banks and fintech companies are shedding their old-school reputations and embracing cutting-edge technologies, turning their roles into powerf

Transform 52

Transform Marketers Marketing Customer loyalty 52

verse.ai

SEPTEMBER 17, 2024

If you’re looking to increase conversion rates for sales outreach, texting is a great place to start. While the average open rate for emails hovers from 26-42% , almost all—98%— of text messages are read. Though most text messages are read, not all are responded to. Do you know what will keep you from getting left on read? There are plenty of best practices out there for sales texting that can help you get started with SMS.

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Price Management Education Communications 59

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Welcome Software

SEPTEMBER 17, 2024

The financial services landscape has dramatically transformed in recent years, with fintech start-ups and digital-only banks leading the charge in personalization. Unlike traditional banks, which have often struggled to offer customized experiences at scale, these digital innovators are leveraging cutting-edge technology to create financial services that feel tailor-made for each user.

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Gen Z User-Generated Law Transform 52

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), it has become more of a challenge to sort budgets.

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CMO Energy Whitepaper Thought Leadership 59

Welcome Software

SEPTEMBER 17, 2024

Banks are no longer just facilitators of transactions. There’s a real golden opportunity for financial institutions to redefine their roles in the greater economic landscape. Imagine a world where your bank's website and mobile app are not just tools for managing accounts, but vibrant educational platforms that empower customers with the financial knowledge they need to thrive.

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Transform Customer Education Finance 52

Orbit Media Studios

SEPTEMBER 17, 2024

By Mackenzie Pelletier Scalability refers to the ability of a website or web application to handle different levels of user traffic without impacting performance or user experience. A scalable website can save money, better prepare you for future growth or quieter periods and keep your site performing at its best. To keep it short and sweet, scalability is all about adapting your resources and systems to meet demand.

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Copywriting Energy Management SEO 56

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

SocialPilot

SEPTEMBER 17, 2024

Have we not witnessed Facebook grow from just a social media platform to a comprehensive ecosystem that supports your business and the consumers to find each other and foster better connections and engagement through targeted advertising, customer reviews and community-building tools. Facebook reviews are a medium on Facebook that helps businesses build their online reputation.

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Management Communications Customer Branding 65

Customers.ai

SEPTEMBER 17, 2024

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman Email is one of the prominent, universal ways of staying in touch and today we’re bringing you a guide to help you write the best email opening lines for all your email tasks to be done. Whether you want to address an existing customer, a new lead , employees, a new boss, or a business correspondence, emails are a fantastic re-engagement communication channel, alongside other re

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Copywriting Email Marketing Outbound Marketing Communications 52

Tiecas

SEPTEMBER 17, 2024

Lead quality versus quantity—you’ve probably heard this debate more times than you can count. The reality is that, as a manufacturer, you need a certain volume of leads to keep your sales pipeline flowing. But how do you strike the right balance?

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Manufacturing Marketers Marketing 52

Hubspot Marketing

SEPTEMBER 17, 2024

You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we've been alive? New Balance Marketing Associate Calvin Goncalves says thoughtful partnerships and innovative strategies play a huge role.

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Fashion Branding Product Promotion 119

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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