Search Engine Land

SEPTEMBER 17, 2024

There seems to be a consensus in SEO that AI Overviews ( AIO ) and other AI-driven content will reduce traffic to external websites. Even Google is open about AIO’s goal of keeping users on the SERP longer, which means more time with Google and less time with your business. No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control.

SEO 125

SEO Real Estate PR Influencer Marketing 125

Aspiration Marketing

SEPTEMBER 17, 2024

August marks the traditional start of the annual planning cycle. While many businesses are scrambling at this late stage, forward-thinking companies are already laying the groundwork for a successful new year to come. Don't be caught off guard–a well-crafted business and marketing plan is essential for outpacing competitors. To help you get started, this blog will walk you through the key components and provide a practical timeline for creating a winning plan.

Marketing Plan 148

Marketing Plan Marketers Marketing Marketing Strategy 148

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space. Traditional content strategies are no longer enough to capture attention and drive engagement.

Key Performance Indicator 105

Key Performance Indicator User-Generated Analytics Education 105

Hubspot Marketing

SEPTEMBER 17, 2024

You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we've been alive? New Balance Marketing Associate Calvin Goncalves says thoughtful partnerships and innovative strategies play a huge role.

Fashion 96

Fashion Branding Product Promotion 96

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Search Engine Land

SEPTEMBER 17, 2024

Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas. Join Mary Palumbo, Director of SEO Analysts & Marketplace at Conductor, and Kerri Kirkhuff, Sr. Customer Success Manager at Conductor as they discuss how to attract more visitors, enhance user experience, and drive conversions with practical, actionable advice.

Succession Management 93

Succession Management SEO Management Whitepaper 93

Social Media Examiner

SEPTEMBER 17, 2024

Want to take your AI image creation to the next level? Wondering how to leverage Midjourney for your visual content needs? In this article, we explore creating advanced AI images using Midjourney. Why Choose Midjourney? Midjourney has emerged as a powerful tool for creators and marketers, offering several advantages over competitors like DALL-E 3, such […] The post Getting Started With Midjourney: Creating Advanced AI Images appeared first on Social Media Examiner.

Marketers 94

Marketers Marketing 94

Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them.

Price 87

Price Advertising Advertisers Law 87

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 87

Retail Shoppers User-Generated Customer Journey 87

Content Marketing Institute

SEPTEMBER 17, 2024

New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.

Marketers 81

Marketers Marketing 81

Hubspot Marketing

SEPTEMBER 17, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Here’s something difficult for a marketer to admit. Sometimes, marketing is incredibly glib. It’s so intensely focused on highlighting positives that marketing often comes across as superficial. Advertising campaigns, slogans, and product launches all use the same rhetoric.

Marketers 77

Marketers Marketing Promotion Advertising 77

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Search Engine Land

SEPTEMBER 17, 2024

As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns ecommerce URLs? Why is The Verge ranking high with a spammy, sarcastic and seemingly AI-generated article stuffed with keywords like “best printer 2024”? The Verge article was doing well when it was first published in April 2024 but started dropping in rank by mid-May.

User-Generated 75

User-Generated eCommerce SEO Shipping 75

Martech

SEPTEMBER 17, 2024

“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP and GM, Unified Data Services (Data Cloud) and Einstein at Salesforce was speaking remotely to the press on the eve of Dreamforce — and he had new Data Cloud capabilities to announce: The ability to handle new unstructured data types, including audio and media such as webinars and call

Transform 71

Transform Customer Marketing Marketers 71

The LeadG2 Blog

SEPTEMBER 17, 2024

Your online presence is your brand's lifeline, and businesses are continuously striving to enhance it. One of the most effective strategies to achieve this is through inbound marketing, which focuses on attracting and engaging customers through valuable content and experiences. Among the various metrics to measure the success of inbound marketing, increasing online visibility stands out as an important (and often forgotten) factor.

Inbound Marketing 65

Inbound Marketing Branding Customer Marketers 65

Martech

SEPTEMBER 17, 2024

Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI.

Management 63

Management Key Performance Indicator Copywriting Marketers 63

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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.

Email Marketing

SocialPilot

SEPTEMBER 17, 2024

Have we not witnessed Facebook grow from just a social media platform to a comprehensive ecosystem that supports your business and the consumers to find each other and foster better connections and engagement through targeted advertising, customer reviews and community-building tools. Facebook reviews are a medium on Facebook that helps businesses build their online reputation.

Management 62

Management Communications Customer Branding 62

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. This second article will shift our focus to the execution phase of marketing campaigns and initiatives, where your strategy comes to life.

Customer Acquisition 63

Customer Acquisition Marketers Marketing Analytics 63

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), it has become more of a challenge to sort budgets.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

DirectMail2.0

SEPTEMBER 17, 2024

In the crowded world of marketing, the challenge is clear: how do you stand out? Whether it’s digital ads, emails, or traditional direct mail, grabbing the attention of your audience and making your message memorable is key. One psychological principle that can help you rise above the noise is the Von Restorff Effect. Named after German psychiatrist Hedwig von Restorff, this effect explains why we remember things that are distinctive or unique.

Direct Mail 59

Direct Mail Marketers Marketing Communications 59

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Tiecas

SEPTEMBER 17, 2024

Lead quality versus quantity—you’ve probably heard this debate more times than you can count. The reality is that, as a manufacturer, you need a certain volume of leads to keep your sales pipeline flowing. But how do you strike the right balance?

Manufacturing 52

Manufacturing Marketers Marketing 52

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. Gone are the days when banks were perceived as the epitome of buttoned-up and boring. What was once an industry defined by traditional channels like TV, radio, and print is now becoming a dynamic, tech-driven vertical. Marketers in banks and fintech companies are shedding their old-school reputations and embracing cutting-edge technologies, turning their roles into powerf

Transform 52

Transform Marketers Marketing Customer loyalty 52

Lusha

SEPTEMBER 17, 2024

Your hub for privacy, security, and peace of mind. At Lusha, we believe that trust is the cornerstone of any great relationship—especially when it comes to handling your data. We know that in today’s digital world, you need to feel confident that your information is safe, secure, and handled with the utmost care. That’s why we went ahead and built a brand-new Trust Center.

Whitepaper 52

Whitepaper Law Place Branding 52

Welcome Software

SEPTEMBER 17, 2024

The financial services landscape has dramatically transformed in recent years, with fintech start-ups and digital-only banks leading the charge in personalization. Unlike traditional banks, which have often struggled to offer customized experiences at scale, these digital innovators are leveraging cutting-edge technology to create financial services that feel tailor-made for each user.

Gen Z 52

Gen Z User-Generated Law Transform 52

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Hubspot Marketing

SEPTEMBER 17, 2024

Market Research 77

Market Research Marketing Marketers 77

Welcome Software

SEPTEMBER 17, 2024

Banks are no longer just facilitators of transactions. There’s a real golden opportunity for financial institutions to redefine their roles in the greater economic landscape. Imagine a world where your bank's website and mobile app are not just tools for managing accounts, but vibrant educational platforms that empower customers with the financial knowledge they need to thrive.

Transform 52

Transform Customer Education Finance 52

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  Discovering the best time and the best day to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are  like clockwork.

Analytics 101

Analytics Social Media Marketing Place Branding 101

Marketing Insider Group

SEPTEMBER 17, 2024

Your nonprofit relies on community engagement for nearly every aspect of its work. Whether they donate to fund mission-critical initiatives, volunteer to provide extra helping hands for your team, or participate in the programs you’ve created, community members allow your organization to thrive. Compelling communications are essential to reach all of your nonprofit’s audiences , and one proven way to make your messages more engaging is through storytelling.

Direct Mail 88

Direct Mail Communications Branding Marketing Strategy 88

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Hootsuite

SEPTEMBER 17, 2024

In recent years, social platforms have become the go-to places for consumers to interact with brands. Every month, 20 billion (!) messages are exchanged between people and brands on Facebook Messenger alone. But in most companies, social media and customer service functions are completely separate. They sit on different teams, report on different goals, and use very different tools in their everyday work.

Communications 75

Communications Place Social Media Marketing Customer 75

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands. Looking back, we can see how experts correctly predicted the emergence of omnichannel experiences where customers wouldn’t necessarily begin and end their buying journeys on the sa

Customer 61

Customer Transform Entertainment Real Estate 61

Search Engine Land

SEPTEMBER 17, 2024

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities.

Advertising 73

Advertising Advertisers Shoppers Retail 73

SmartBrief - Marketing

SEPTEMBER 17, 2024

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. Coveo’s “ Gift or Grinch? Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season.

Shoppers 58

Shoppers Gen Z Millennials Fashion 58

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing