Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.

Digital Marketing 102

Digital Marketing SEO PR Copywriting 102

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies.

Advertising 131

Advertising Advertisers Branding User-Generated 131

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities.

SEO 111

SEO Transform User-Generated Analytics 111

Content Marketing Institute

SEPTEMBER 27, 2024

LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).

Branding 110

Branding 110

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of those brands, 96% entered into one partnership with a top 100 celebrity influencer (determined by social media following), while the remaining 4% entered into multiple partnerships.

Branding 78

Branding Food Entertainment Retail 78

Welcome Software

SEPTEMBER 27, 2024

Personalization is more important than ever to our customers—because it's more important than ever to their customers. Providing an impersonal experience almost guarantees you’ll drive customers away. In fact, 76% of customers become frustrated when they're not met with personalized interactions. But personalization is a challenge for many brands.

Customer loyalty 52

Customer loyalty SEO Product Customer 52

Welcome Software

SEPTEMBER 27, 2024

So, you want to optimize a landing page for lead generation. Back in the day, adding a catchy headline and a flashy CTA button on your landing page was enough to make it rain leads. However, those days are as dead as MySpace. Because ttraditional Landing Page Optimization (LPO) tips don't work anymore. Your visitors aren't just nameless, faceless clicks anymore.

User-Generated 52

User-Generated Price Analytics CRM 52

Martech

SEPTEMBER 27, 2024

The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. It also prohibits the buying and selling of followers and views on social media. The rule was in the works for nearly two years. The effort started with an “advanced notice of potential rule making” in November 2022.

Influencer Marketing 126

Influencer Marketing Management Promotion Advertisers 126

Hubspot Marketing

SEPTEMBER 27, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like parenthood, my health, and entrepreneurship, is a consistent check-in I like to do with how I’m growing. I often call it a ‘life inventory’ where I scoop up everything I’m working on, learning, and feeling, and ask myself about what’s going well and what needs to shift.

Transform 129

Transform Price Energy Health 129

Lynton Web

SEPTEMBER 27, 2024

As a HubSpot user, you've likely received an alert about an upcoming change to some crucial properties. If you haven't paid attention to it yet, now's the time. HubSpot is sunsetting the "Became a [Lifecycle Stage] Date" properties on November 20, 2024. This change is significant and requires action to ensure your HubSpot portal continues to function smoothly.

User-Generated 52

User-Generated Communications Management Customer 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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