Aspiration Marketing

OCTOBER 30, 2024

Have you ever poured your heart and soul into creating amazing content, only to see it languish in the search engine results pages (SERPs)? You're not alone. Many website owners underestimate the importance of backlinks, a crucial factor in SEO success. Backlinks are essentially votes of confidence from other websites. When a high-quality site links to yours, it tells search engines your content is valuable and relevant.

SEO 208

SEO 208

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Buffer Marketing

OCTOBER 30, 2024

Remember the old days with the dusty, yellow telephone book notebooks that had the numbers of everyone in town? That’s the Facebook ad library (now known as Meta ad library) for Meta ads. The Meta ad library is like a Pinterest board of all the ads running on Meta's platforms — including Facebook, Instagram, Messenger, and Audience Network.

Advertisers 119

Advertisers Advertising Law Branding 119

Martech

OCTOBER 30, 2024

I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, “Who is your customer?” This may seem basic, but success in the basics spells success everywhere else. The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers.

Customer 126

Customer User-Generated Education Analytics 126

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Orbit Media Studios

OCTOBER 30, 2024

By Andy Crestodina Here we go, through yet another technology revolution. We can see the impact all around us. This moment, like many others over the last 30 years, is a marker in history. Everything before this time was pre-AI. For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. No channel is more directly impacted by AI than search.

SEO 107

SEO Branding User-Generated PR 107

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the ri

Transform 108

Transform Analytics Education Marketers 108

Content Marketing Institute

OCTOBER 30, 2024

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

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Martech

OCTOBER 30, 2024

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. It’s possible with the right on-demand strategy. Join webinar and on-demand experts from Goldcast for Get More Out of Your Webinars: Strategies for 24/7 Engagement.

Whitepaper 118

Whitepaper Event Marketing Customer Content Marketing 118

Kuno Creative

OCTOBER 30, 2024

As any marketer knows, if you can’t get your product or service in front of the right audience, the chances for your brand’s success dwindle. But there’s more to successful marketing strategies than brochures, ads and a slick website. For companies in and around healthcare, a medical device marketing plan and strategy should speak to healthcare professionals and resonate with their patients while understanding and addressing the healthcare sector's complexities and regulations.

Digital Marketing 97

Digital Marketing Marketers Marketing Marketing Plan 97

ConsumerTalk

OCTOBER 30, 2024

Ice Cream and Novelties Marketing Strategies for 2025 As we approach 2025, the ice cream and novelties industry is poised for exciting transformations. With evolving consumer preferences and technological advancements, businesses in this sector must adapt their marketing strategies to stay competitive. This article explores innovative approaches to marketing ice cream and novelties, offering insights into how companies can effectively engage their audience and boost sales.

Marketing Strategy 85

Marketing Strategy Transform Manufacturing Marketers 85

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

OCTOBER 30, 2024

If you haven’t assessed your organization’s marketing technology in the last year, you are likely overdue for a clean out. Just like cleaning out a closet, garage or shed, you should conduct an annual audit to prepare for the upcoming year. While assessing your martech stack may seem daunting, the maintenance becomes easier once you’ve completed the first deep clean.

Price 58

Price Fashion New Technology Direct Marketing 58

ConsumerTalk

OCTOBER 30, 2024

Meat and Poultry Marketing Strategies for 2025 As we approach 2025, the meat and poultry industry faces a dynamic landscape filled with both challenges and opportunities. With changing consumer preferences, technological advancements, and increasing competition, businesses must adapt their marketing strategies to stay ahead. This article explores innovative approaches and practical tips to enhance your marketing efforts in the meat and poultry sector, ensuring your brand remains relevant and com

Marketing Strategy 52

Marketing Strategy Marketers Marketing Branding 52

Base.ai

OCTOBER 30, 2024

In today’s hyper-competitive landscape, customer marketers are not only fostering loyalty—they’re shaping the future of B2B growth. During his keynote at Obsession 2024, Mark Organ, founder of Eloqua and Influitive, shared his vision for customer marketers: a movement toward customer-led growth. This approach places customers at the heart of every stage of the business.

Transform 52

Transform Customer Place Customer Marketing 52

ConsumerTalk

OCTOBER 30, 2024

Pet Care Marketing Strategies for 2025 As the pet care industry continues to grow, businesses must adapt their marketing strategies to stay competitive. With the increasing number of pet owners and the evolving digital landscape, 2025 presents unique opportunities for innovation in pet care marketing. This article explores effective strategies that can help pet care businesses thrive in the coming years.

Marketing Strategy 52

Marketing Strategy Marketers Marketing 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

InTouch Marketing

OCTOBER 30, 2024

With Facebook’s latest redesign aimed at capturing Gen Z’s attention, now may be the perfect time to tap into a younger, trend-savvy audience and drive engagement to your business.

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ConsumerTalk

OCTOBER 30, 2024

Seafood Marketing Strategies for 2025 As the seafood industry continues to evolve, businesses must adapt their marketing strategies to stay competitive and meet the changing demands of consumers. With sustainability, traceability, and digital engagement becoming increasingly important, seafood marketers need to be innovative and forward-thinking. This article explores effective marketing strategies tailored for the seafood industry in 2025, offering insights and practical tips to help businesses

Marketing Strategy 52

Marketing Strategy Marketers Marketing 52

Bannerflow

OCTOBER 30, 2024

Marketing and artificial intelligence are slowly but surely becoming inseparable, with algorithms quietly shaping the world around us.

Marketers 52

Marketers Marketing Branding Advertising 52

ConsumerTalk

OCTOBER 30, 2024

Shaving and Grooming Products Marketing Strategies for 2025 As the shaving and grooming industry continues to evolve, businesses must adapt their marketing strategies to stay competitive. With the rise of digital platforms and changing consumer preferences, 2025 presents unique opportunities for brands to connect with their audience in innovative ways.

Product Marketing 52

Product Marketing Marketing Strategy Product Marketers 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Bannerflow

OCTOBER 30, 2024

Dynamic creative optimisation (DCO) is next level programmatic creative. It’s the beating heart of the display ads of your dreams – if you dream about that sort of thing that is.

Management 52

Management 52

ConsumerTalk

OCTOBER 30, 2024

Tissues Marketing Strategies for 2025 As we approach 2025, the tissues industry is poised for significant transformation. With evolving consumer preferences and technological advancements, businesses must adapt their marketing strategies to stay competitive. This article explores innovative approaches to marketing tissues, offering insights into how companies can effectively reach their target audience and enhance brand loyalty.

Marketing Strategy 52

Marketing Strategy Transform Marketers Marketing 52

Base.ai

OCTOBER 30, 2024

Building Award Programs that Drive Customer-Led Growth: Lessons from TalkDesk’s Strategy Award programs can be powerful tools for celebrating customer achievements and strengthening industry credibility. When built strategically, they fuel customer-led growth, provide continuous content for lifecycle marketing, and drive long-term engagement. Here’s how TalkDesk created a customer-focused awards program that’s impactful, scalable, and positioned as an industry benchmark.

Customer 40

Customer Marketing Marketers 40

ConsumerTalk

OCTOBER 30, 2024

Packaged Rice and Grains Marketing Strategies for 2025 As we look towards 2025, the packaged rice and grains industry is poised for significant growth and transformation. With changing consumer preferences and advancements in technology, businesses in this sector must adapt their marketing strategies to stay competitive. This article explores innovative approaches and practical tips for effectively marketing packaged rice and grains, ensuring that brands can capture the attention of modern consu

Marketing Strategy 52

Marketing Strategy Transform Marketers Marketing 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Base.ai

OCTOBER 30, 2024

Building Customer Marketing from the Ground Up: Apptio’s Journey to a Scalable, Impactful Program Apptio’s customer marketing team, led by Katie Strange and Lauren Rappold, has built a model for evolving customer marketing from a one-person function into a robust, scalable program. Their journey highlights how structured growth, stakeholder collaboration, and a focus on measurable outcomes can transform customer marketing into a major driver of customer-led growth and lifecycle marketing.

Customer Marketing 40

Customer Marketing Transform Customer Marketers 40

ConsumerTalk

OCTOBER 30, 2024

Energy Drinks Marketing Strategies for 2025 As the energy drinks industry continues to expand, brands are constantly seeking innovative ways to capture the attention of consumers. With 2025 on the horizon, it's crucial for companies to adapt their marketing strategies to stay competitive. This article explores effective marketing strategies tailored for the energy drinks sector, offering insights into how brands can enhance their market presence and engage with their target audience more effecti

Energy 52

Energy Marketing Strategy Marketers Marketing 52

Base.ai

OCTOBER 30, 2024

Scaling and Evolving Customer Marketing Programs: Insights from Adobe’s Journey In her session titled Scaling and Evolving Customer Marketing Programs , Julie Perino, Director of Customer Marketing at Adobe, shared invaluable insights into building impactful customer marketing programs. Drawing from her experiences at Adobe and Marketo, Julie outlined a strategic roadmap for expanding customer marketing initiatives while staying rooted in a customer-centric approach.

Customer Marketing 40

Customer Marketing Customer Marketers Marketing 40

ConsumerTalk

OCTOBER 30, 2024

Toilet Paper Marketing Strategies for 2025 As we approach 2025, the toilet paper industry continues to evolve, driven by changing consumer preferences and technological advancements. Companies in this sector must adapt their marketing strategies to stay competitive and meet the demands of a more informed and environmentally conscious customer base. This article explores innovative marketing strategies tailored for the toilet paper industry, offering insights and practical tips for businesses loo

Marketing Strategy 52

Marketing Strategy Marketers Marketing Customer 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Base.ai

OCTOBER 30, 2024

Showcasing Value to Stakeholders: How Docebo Leverages Base to Drive Customer Engagement In the session Showcasing Value to Stakeholders: Using Base to Measure Engagement and Drive Customer Programs , Lisa Kaspari, Customer Advocacy Analyst at Docebo, shared her team’s approach to using Base, their customer advocacy platform, to measure customer engagement and fuel customer-led growth.

Customer 40

Customer Marketing Marketers 40

ConsumerTalk

OCTOBER 30, 2024

Vitamins and Minerals Marketing Strategies for 2025 As we approach 2025, the vitamins and minerals industry is poised for significant growth and transformation. With increasing consumer awareness about health and wellness, the demand for these essential nutrients is on the rise. Companies in this sector must adapt their marketing strategies to stay competitive and meet the evolving needs of their customers.

Marketing Strategy 52

Marketing Strategy Transform Health Marketers 52

Base.ai

OCTOBER 30, 2024

The Evolution of Customer Marketing Programs: Insights from Industry Leaders In the evolving world of SaaS, customer marketing has transformed from a niche experiment to a critical strategic function. This shift mirrors the journey of up-and-coming athletes, such as players in the Overtime Elite league, who start small yet have the potential to redefine the game.

Customer Marketing 40

Customer Marketing Customer Transform Customer Acquisition 40

SMA Marketing

OCTOBER 30, 2024

In a highly competitive commercial real estate market, building strong relationships with potential clients is more important than ever. As a broker, your ability to remain visible and relevant can make or break your success. While traditional phone calls and in-person meetings are valuable, they aren’t always enough to stand out.

Real Estate 52

Real Estate Email Marketing Marketers Marketing 52

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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