Wed.Oct 30, 2024

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The Missing Link in SEO: Why You Lose Backlinks and What To Do

Aspiration Marketing

Have you ever poured your heart and soul into creating amazing content, only to see it languish in the search engine results pages (SERPs)? You're not alone. Many website owners underestimate the importance of backlinks, a crucial factor in SEO success. Backlinks are essentially votes of confidence from other websites. When a high-quality site links to yours, it tells search engines your content is valuable and relevant.

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Beyond the funnel: A new approach to content marketing

Martech

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference

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How AI can drive modern marketing transformation

SmartBrief - Marketing

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the ri

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The biggest ideal customer profile mistakes businesses make — and how to fix them

Martech

I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, “Who is your customer?” This may seem basic, but success in the basics spells success everywhere else. The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

By Andy Crestodina Here we go, through yet another technology revolution. We can see the impact all around us. This moment, like many others over the last 30 years, is a marker in history. Everything before this time was pre-AI. For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. No channel is more directly impacted by AI than search.

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Navigating the Customer Journey: Avoid These 7 Red Flags to Strengthen Trust and Loyalty

verse.ai

Imagine this: you’ve done everything to attract a customer, but they walk away because of preventable mistakes in their journey with you. From unrealistic expectations to lackluster handoffs, even the smallest missteps can lead to dissatisfaction and lost loyalty. Rather than focusing on the dos, we’re flipping the script in this post to highlight the don’ts—what not to do if you want to keep your customers engaged, loyal, and happy.

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Get more out of your webinars and virtual events with 24/7 engagement by Edna Chavira

Martech

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. It’s possible with the right on-demand strategy. Join webinar and on-demand experts from Goldcast for Get More Out of Your Webinars: Strategies for 24/7 Engagement.

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Ice Cream and Novelties Marketing Strategies for 2025

ConsumerTalk

Ice Cream and Novelties Marketing Strategies for 2025 As we approach 2025, the ice cream and novelties industry is poised for exciting transformations. With evolving consumer preferences and technological advancements, businesses in this sector must adapt their marketing strategies to stay competitive. This article explores innovative approaches to marketing ice cream and novelties, offering insights into how companies can effectively engage their audience and boost sales.

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Customer-Led Growth and Customer Advocacy 2.0: Insights from Mark Organ's Obsession 2024 Keynote

Base.ai

In today’s hyper-competitive landscape, customer marketers are not only fostering loyalty—they’re shaping the future of B2B growth. During his keynote at Obsession 2024, Mark Organ, founder of Eloqua and Influitive, shared his vision for customer marketers: a movement toward customer-led growth. This approach places customers at the heart of every stage of the business.

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Meat and Poultry Marketing Strategies for 2025

ConsumerTalk

Meat and Poultry Marketing Strategies for 2025 As we approach 2025, the meat and poultry industry faces a dynamic landscape filled with both challenges and opportunities. With changing consumer preferences, technological advancements, and increasing competition, businesses must adapt their marketing strategies to stay ahead. This article explores innovative approaches and practical tips to enhance your marketing efforts in the meat and poultry sector, ensuring your brand remains relevant and com

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Is it time to clean out your martech stack?

Martech

If you haven’t assessed your organization’s marketing technology in the last year, you are likely overdue for a clean out. Just like cleaning out a closet, garage or shed, you should conduct an annual audit to prepare for the upcoming year. While assessing your martech stack may seem daunting, the maintenance becomes easier once you’ve completed the first deep clean.

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Pet Care Marketing Strategies for 2025

ConsumerTalk

Pet Care Marketing Strategies for 2025 As the pet care industry continues to grow, businesses must adapt their marketing strategies to stay competitive. With the increasing number of pet owners and the evolving digital landscape, 2025 presents unique opportunities for innovation in pet care marketing. This article explores effective strategies that can help pet care businesses thrive in the coming years.

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How Salesforce Blazed Award-Winning Content Trail for Sales Pros

Content Marketing Institute

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

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Seafood Marketing Strategies for 2025

ConsumerTalk

Seafood Marketing Strategies for 2025 As the seafood industry continues to evolve, businesses must adapt their marketing strategies to stay competitive and meet the changing demands of consumers. With sustainability, traceability, and digital engagement becoming increasingly important, seafood marketers need to be innovative and forward-thinking. This article explores effective marketing strategies tailored for the seafood industry in 2025, offering insights and practical tips to help businesses

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Transforming Customer Reviews into Enterprise-Wide Battle Cards: Alteryx’s Success Story

Base.ai

Transforming Customer Reviews into Enterprise-Wide Battle Cards: Alteryx’s Success Story Alteryx has redefined the potential of customer reviews, turning them into strategic assets that empower sales, strengthen customer marketing, and unify teams across the organization. Through a data-driven approach and ongoing collaboration with customer advocates, Alteryx transformed reviews into powerful “battle cards” that equip teams to succeed and compete effectively in the marketplace.

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Shaving and Grooming Products Marketing Strategies for 2025

ConsumerTalk

Shaving and Grooming Products Marketing Strategies for 2025 As the shaving and grooming industry continues to evolve, businesses must adapt their marketing strategies to stay competitive. With the rise of digital platforms and changing consumer preferences, 2025 presents unique opportunities for brands to connect with their audience in innovative ways.

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Chris Irwin-Dudek on How NICE Rolled Out 5 Customer Marketing Programs in One Year: Key Lessons in Scaling Customer Advocacy

Base.ai

In a standout demonstration of customer advocacy and engagement, NICE launched five customer marketing programs within a single year. This achievement reflects the company’s vision to deepen customer relationships, optimize internal processes, and drive measurable business outcomes. By integrating its technology stack and embracing a data-driven approach, NICE is setting a new benchmark for customer advocacy in the industry.

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Tissues Marketing Strategies for 2025

ConsumerTalk

Tissues Marketing Strategies for 2025 As we approach 2025, the tissues industry is poised for significant transformation. With evolving consumer preferences and technological advancements, businesses must adapt their marketing strategies to stay competitive. This article explores innovative approaches to marketing tissues, offering insights into how companies can effectively reach their target audience and enhance brand loyalty.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How Can Facebook Redesign Help Your Business?

InTouch Marketing

With Facebook’s latest redesign aimed at capturing Gen Z’s attention, now may be the perfect time to tap into a younger, trend-savvy audience and drive engagement to your business.

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Packaged Rice and Grains Marketing Strategies for 2025

ConsumerTalk

Packaged Rice and Grains Marketing Strategies for 2025 As we look towards 2025, the packaged rice and grains industry is poised for significant growth and transformation. With changing consumer preferences and advancements in technology, businesses in this sector must adapt their marketing strategies to stay competitive. This article explores innovative approaches and practical tips for effectively marketing packaged rice and grains, ensuring that brands can capture the attention of modern consu

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AI and marketing: 2025 trends | Bannerflow

Bannerflow

Marketing and artificial intelligence are slowly but surely becoming inseparable, with algorithms quietly shaping the world around us.

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Energy Drinks Marketing Strategies for 2025

ConsumerTalk

Energy Drinks Marketing Strategies for 2025 As the energy drinks industry continues to expand, brands are constantly seeking innovative ways to capture the attention of consumers. With 2025 on the horizon, it's crucial for companies to adapt their marketing strategies to stay competitive. This article explores effective marketing strategies tailored for the energy drinks sector, offering insights into how brands can enhance their market presence and engage with their target audience more effecti

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Dynamic Creative Optimisation (DCO): What You Need To Know | 2022

Bannerflow

Dynamic creative optimisation (DCO) is next level programmatic creative. It’s the beating heart of the display ads of your dreams – if you dream about that sort of thing that is.

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Toilet Paper Marketing Strategies for 2025

ConsumerTalk

Toilet Paper Marketing Strategies for 2025 As we approach 2025, the toilet paper industry continues to evolve, driven by changing consumer preferences and technological advancements. Companies in this sector must adapt their marketing strategies to stay competitive and meet the demands of a more informed and environmentally conscious customer base. This article explores innovative marketing strategies tailored for the toilet paper industry, offering insights and practical tips for businesses loo

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Building Award Programs that Drive Customer-Led Growth: Lessons from TalkDesk’s Strategy

Base.ai

Building Award Programs that Drive Customer-Led Growth: Lessons from TalkDesk’s Strategy Award programs can be powerful tools for celebrating customer achievements and strengthening industry credibility. When built strategically, they fuel customer-led growth, provide continuous content for lifecycle marketing, and drive long-term engagement. Here’s how TalkDesk created a customer-focused awards program that’s impactful, scalable, and positioned as an industry benchmark.

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Vitamins and Minerals Marketing Strategies for 2025

ConsumerTalk

Vitamins and Minerals Marketing Strategies for 2025 As we approach 2025, the vitamins and minerals industry is poised for significant growth and transformation. With increasing consumer awareness about health and wellness, the demand for these essential nutrients is on the rise. Companies in this sector must adapt their marketing strategies to stay competitive and meet the evolving needs of their customers.

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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

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Crawl, Walk, Run: Building Customer Marketing from the Ground Up with Apptio, an IBM Company

Base.ai

Building Customer Marketing from the Ground Up: Apptio’s Journey to a Scalable, Impactful Program Apptio’s customer marketing team, led by Katie Strange and Lauren Rappold, has built a model for evolving customer marketing from a one-person function into a robust, scalable program. Their journey highlights how structured growth, stakeholder collaboration, and a focus on measurable outcomes can transform customer marketing into a major driver of customer-led growth and lifecycle marketing.

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Meta Ad Library 101: 7 Ways to Use the Facebook Ad Library to Improve Your Ads

Buffer Marketing

Remember the old days with the dusty, yellow telephone book notebooks that had the numbers of everyone in town? That’s the Facebook ad library (now known as Meta ad library) for Meta ads. The Meta ad library is like a Pinterest board of all the ads running on Meta's platforms — including Facebook, Instagram, Messenger, and Audience Network.

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Scaling and Evolving Customer Marketing Programs: Insights from Adobe’s Journey

Base.ai

Scaling and Evolving Customer Marketing Programs: Insights from Adobe’s Journey In her session titled Scaling and Evolving Customer Marketing Programs , Julie Perino, Director of Customer Marketing at Adobe, shared invaluable insights into building impactful customer marketing programs. Drawing from her experiences at Adobe and Marketo, Julie outlined a strategic roadmap for expanding customer marketing initiatives while staying rooted in a customer-centric approach.

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Commercial Broker’s Guide to Email Marketing

SMA Marketing

In a highly competitive commercial real estate market, building strong relationships with potential clients is more important than ever. As a broker, your ability to remain visible and relevant can make or break your success. While traditional phone calls and in-person meetings are valuable, they aren’t always enough to stand out.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta