Fri.Jan 10, 2025

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Storytelling with data: Strategies to captivate your audience

Hootsuite

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.

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24 simple ways to increase Facebook engagement (free calculator)

Hootsuite

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.

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Salesforce launches Agentforce for Retail

Martech

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This initative reflects Salesforce’s commitment to deploying AI agentic resources across its platform. Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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What’s Lost When AI-Generated Characters Lie and Misrepresent?

Content Marketing Institute

Meta finally learned human people dont like fake friends who lie. But that news doesnt signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?

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5 principles for a smoother, more successful CDP deployment

Martech

Setting proper expectations is an important part of any technology deployment. Customer data platforms (CDPs) are no exception. At the fall MarTech Conference , Kristina Kalpokaite, head of strategy for technology and data at independent consultancy firm Leap Horizon, spoke about setting expectations and setting your team up for success with its CDP deployment.

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Bold Marketing Moves to Stay Ahead in 2025: Part 2

OnDemand CMO

As the new year unfolds, one thing is crystal clear: 2025 is not the year for hesitation. Its the year for bold marketing moves and decisive action. In Part 1 of this series, we explored how embracing AI, redefining your messaging, and prioritizing efficiency can set your marketing strategy apart. If you missed it, you can catch up here. Today, we take it a step further by diving into three critical pillars: knowing your audience, establishing thought leadership, and staying agile in a fast-chan

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The 7 best content management systems of 2025

Welcome Software

We’ve somehow completed a whole quarter century, and what do we have to show for it? Well apparently, a metric sh*t ton of content management systems. With so many options to choose from (plus, the Mondays-in-January vibes we’ve all got right now ), how do you pick the right one for your business? Not to worry — grab that well deserved cup of coffee and let’s break it down together.

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Top Marketing Automation Features in HubSpot (With Examples)

Six & Flow

If youre still manually handling your customer engagement tasks, its time to rethink the way you market. Marketing automation can significantly improve the way you manage your campaigns by saving time, reducing errors, and scaling personalised communication. And one of the best platforms to help you achieve this is HubSpot (of course, we love HubSpot)!

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Top Strategies for Successful Email Marketing in 2025

Vertical Response

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. Key Takeaways Email marketing has evolved significantly, with various types of campaigns such as promotional, transactional, and lifecycle emails serving distinct purposes in driving engagement.

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How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai

Base.ai

Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai [San Francisco, California] [December 6, 2024] Base.ai , a leading customer-led growth platform transforming customer engagement through strategic innovation and technological excellence, today announced the acquisition of 3bears.ai , a cutting-edge company specializing in AI-driven behavioral analytics founded in 2022, and backed by Mensch Capital Partners.

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Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service)

Duct Tape Marketing

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO. The advice is everywhere, but what if youve tried it all and still dont see results?

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Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit

Base.ai

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers. This year, weve seen companies adopt innovative approaches to advocacy, integrate cutting-edge technologies, and achieve measurable business outcomes through customer-led strategies.

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Integrated marketing quiz: How aligned was your team in 2024?

Welcome Software

Ah, the beginning of a new year. The moment when you 1) ask yourself where the hell has time gone 2) look back on how far we've come and well — in this case — how aligned you really were as a marketing team in 2024. The big question is: how well do you score? No cheating, now. Quiz: How integrated was your marketing approach in 2024? Marketing focus : How would you describe your primary marketing focus for 2024?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Googles proprietary AI for Gmail, you can expect to see AI-driven automatic extraction replace your preheader copy with content they pull from your email message.

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The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]

Hubspot Marketing

I know that behind every great company, division, or team is a great organizational structure a structure tailored to a companys, divisions, or team's goals and one that helps employees understand how they fit into the bigger picture. These are the fundamental building blocks of your business. A couple of months ago, I drew my own organization chart for the first time, and I was pretty proud seeing my company structure outlined in front of me.

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