Fri.Jan 10, 2025

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Storytelling with data: Strategies to captivate your audience

Hootsuite

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 118
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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.

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24 simple ways to increase Facebook engagement (free calculator)

Hootsuite

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.

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Salesforce launches Agentforce for Retail

Martech

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This initative reflects Salesforce’s commitment to deploying AI agentic resources across its platform. Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context.

Retail 122
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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AI Content Creation vs. AI Content Curation

Scoop.it!

Artificial Intelligence has taken the world by storm lately. There are many use cases where the use of AI helps you save time and ensures effective utilization of available resources. The two noteworthy use cases are content creation and content curation, especially for growing businesses. Content helps you connect with your target audience and enables you to score quality leads.

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5 principles for a smoother, more successful CDP deployment

Martech

Setting proper expectations is an important part of any technology deployment. Customer data platforms (CDPs) are no exception. At the fall MarTech Conference , Kristina Kalpokaite, head of strategy for technology and data at independent consultancy firm Leap Horizon, spoke about setting expectations and setting your team up for success with its CDP deployment.

Transform 112

More Trending

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The 7 best content management systems of 2025

Welcome Software

We’ve somehow completed a whole quarter century, and what do we have to show for it? Well apparently, a metric sh*t ton of content management systems. With so many options to choose from (plus, the Mondays-in-January vibes we’ve all got right now ), how do you pick the right one for your business? Not to worry — grab that well deserved cup of coffee and let’s break it down together.

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Top Marketing Automation Features in HubSpot (With Examples)

Six & Flow

If youre still manually handling your customer engagement tasks, its time to rethink the way you market. Marketing automation can significantly improve the way you manage your campaigns by saving time, reducing errors, and scaling personalised communication. And one of the best platforms to help you achieve this is HubSpot (of course, we love HubSpot)!

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Top Strategies for Successful Email Marketing in 2025

Vertical Response

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. Key Takeaways Email marketing has evolved significantly, with various types of campaigns such as promotional, transactional, and lifecycle emails serving distinct purposes in driving engagement.

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Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service)

Duct Tape Marketing

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO. The advice is everywhere, but what if youve tried it all and still dont see results?

CMO 43
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai

Base.ai

Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai [San Francisco, California] [December 6, 2024] Base.ai , a leading customer-led growth platform transforming customer engagement through strategic innovation and technological excellence, today announced the acquisition of 3bears.ai , a cutting-edge company specializing in AI-driven behavioral analytics founded in 2022, and backed by Mensch Capital Partners.

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What’s Lost When AI-Generated Characters Lie and Misrepresent?

Content Marketing Institute

Meta finally learned human people dont like fake friends who lie. But that news doesnt signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?

Branding 110
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Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit

Base.ai

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers. This year, weve seen companies adopt innovative approaches to advocacy, integrate cutting-edge technologies, and achieve measurable business outcomes through customer-led strategies.

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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Googles proprietary AI for Gmail, you can expect to see AI-driven automatic extraction replace your preheader copy with content they pull from your email message.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Integrated marketing quiz: How aligned was your team in 2024?

Welcome Software

Ah, the beginning of a new year. The moment when you 1) ask yourself where the hell has time gone 2) look back on how far we've come and well — in this case — how aligned you really were as a marketing team in 2024. The big question is: how well do you score? No cheating, now. Quiz: How integrated was your marketing approach in 2024? Marketing focus : How would you describe your primary marketing focus for 2024?

CMO 52
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The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]

Hubspot Marketing

I know that behind every great company, division, or team is a great organizational structure a structure tailored to a companys, divisions, or team's goals and one that helps employees understand how they fit into the bigger picture. These are the fundamental building blocks of your business. A couple of months ago, I drew my own organization chart for the first time, and I was pretty proud seeing my company structure outlined in front of me.

Finance 106