Spiralytics

JUNE 18, 2024

As an eCommerce store owner, you will have to constantly ensure that your website is running smoothly and that your customers are satisfied. While you will have to put efforts into bringing more visitors and customers to your website, you will also have to try and boost the lifetime value of your existing customers. Source Here are some of the top strategies that you can deploy to boost the lifetime value of your eCommerce store: 6 Strategies to Improve Customer Lifetime Value For Your Online St

eCommerce 52

eCommerce Customer Communications Promotion 52

Aspiration Marketing

JUNE 18, 2024

Struggling with low open rates and frustrated subscribers? Building trust with your audience is critical to successful email marketing. This guide explores the CAN-SPAM Act, a set of regulations designed to keep your emails out of the spam folder and in your customers' inboxes. Learn the essential requirements for compliant email marketing!

Email Marketing 147

Email Marketing Marketing Marketers Customer 147

Search Engine Land

JUNE 18, 2024

Stop worrying about ranking fluctuations with every Google update. Learn how to build a resilient SEO strategy that thrives amidst algorithm shifts. This in-depth guide equips you with 14 powerful strategies to optimize your website. You’ll learn how to: Enhance crawlability and indexability : Discover how to create an XML sitemap and optimize for search engines.

Digital Marketing 117

Digital Marketing SEO Marketers Marketing 117

Martech

JUNE 18, 2024

The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices and improve decision-making. This saves money and allows marketers to fully bring brands to life. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technolo

Copywriting 110

Copywriting Transform eCommerce Advertising 110

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Search Engine Land

JUNE 18, 2024

I get asked all the time which web platform someone should use. The main options are HubSpot, WordPress and Webflow. Answer the same question a few times, and it’s probably worth spelling out for the masses. Before I explain my approach to answering the question, the first thing to know is that Google doesn’t care which web platform or CMS you use; what matters is the output.

SEO 115

SEO CRM Management Place 115

Martech

JUNE 18, 2024

No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization.

B2C 108

B2C Customer Branding Customer Journey 108

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

Thought Leadership 106

Thought Leadership Marketers Marketing Branding 106

Social Media Examiner

JUNE 18, 2024

Wish you could take a video and easily create lots of content that works across mediums? Looking for tools that are proven to work? In this article, you'll discover how to repurpose video into articles, podcasts, and more using AI. Why Use AI Tools in Content Production? Leveraging artificial intelligence (AI) tools for video repurposing […] The post Repurposing Video Content Into Multiple Mediums With AI Tools appeared first on Social Media Examiner.

Product 104

Product 104

Search Engine Land

JUNE 18, 2024

Ignite Visibility, a leading digital marketing agency, has released a comprehensive study titled “Marketing Experts Reveal Winning SEO Strategies in 2024.” This insightful report is based on a survey of 206 marketing experts, who provided a detailed look into the evolving digital marketing landscape and the focus for their SEO strategy in 2024.

SEO 103

SEO User-Generated Digital Marketing Marketing 103

Martech

JUNE 18, 2024

Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication before Dec. 15, 2024. Templates for Interactive Webinars Marketo users now have the ability to create custom templates for room layouts in Interactive Webinars.

Management 102

Management Customer Branding Marketing 102

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Marketing Insider Group

JUNE 18, 2024

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Image Source But as we stride into 2024, does this classic model still hold water? With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods.

Transform 96

Transform Direct Mail Customer Journey User-Generated 96

Martech

JUNE 18, 2024

“We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is the founder and CEO of Constellation, among other things the tenth fastest-growing women-owned private company, according to Inc 500. In simple terms, Constellation is an agency with a creative platform that makes content scaleable.

Manufacturing 94

Manufacturing Real Estate Finance Health 94

Search Engine Land

JUNE 18, 2024

Google added new capabilities to its Display & Video 360 API – including advertiser-level keyword management and an optimization objective field for insertion orders. The additions. Here’s what’s Rolling out as part of the June update: Advertiser keyword targeting: Advertisers can now retrieve and manage keyword targeting lists assigned at the advertiser level through the API.

Advertising 92

Advertising Advertisers Management Search Marketers 92

AWeber

JUNE 18, 2024

You’ve heard the advice — send personalized, targeted emails, welcome subscribers to your list, recognize customer milestones and celebrations, and so on. But did you know there are different types of emails to help you do each of those things? You don’t have to use all of them, but let this list help you find the best way to reach your audience. Here are 15 types of marketing emails for every purpose.

Thought Leadership 91

Thought Leadership Marketers Marketing Promotion 91

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Email Marketing

The LeadG2 Blog

JUNE 18, 2024

Your email signature is more than just a sign-off; it's a powerful marketing tool that can enhance your brand recognition, build trust, and drive engagement. A well-crafted email signature ensures that every email you send contributes to your brand's visibility and effectiveness. In this blog post, we'll explore best practices for HubSpot email signature design and content and share tips for integrating dynamic elements like contact information, social links, and calls-to-action (CTAs).

Branding 89

Branding Marketing Marketers 89

Search Engine Land

JUNE 18, 2024

Instacart is extending its retail media ads to YouTube, allowing select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery. Details. Instacart’s YouTube ads will feature shoppable product links powered by its first-party data and retail media technology. Viewers can click from the ads to purchase items on Instacart for rapid delivery.

Retail 77

Retail Shoppers Branding Product 77

SocialPilot

JUNE 18, 2024

Achieving a top rank on Google SERPs is not as simple as it sounds. To stand out from the competition, you need a strategic approach and consistent effort to optimize your Google business profile. Optimizing your GBP opens doors to the world of local opportunities, connecting your business with customers who matter most. However, Google profile optimization is not as simple as it sounds.

User-Generated 71

User-Generated SEO Product Manufacturing 71

Kuno Creative

JUNE 18, 2024

Great marketing relies almost entirely on clear, compelling messaging and a strategic approach to finding target audiences and speaking to them where they are both locationally and situationally. B2B marketing, despite its reputation for being stodgy, even aloof, is no different. Brands and companies in this space have discovered that incorporating a B2C tone and inbound marketing philosophy to their marketing – specifically, B2B content marketing – moves the needle more than conventional approa

Logistics 59

Logistics Content Marketing Manufacturing Inbound Marketing 59

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Rock Content

JUNE 18, 2024

Short-form video continues to explode across social media , creating unimaginable opportunities to boost followers and increase views, especially on TikTok. According to a survey conducted by Pew Research Center, approximately one-third of all U.S. adults already utilize this platform, and that number continues to grow. With this bit of information, it’s no wonder that today’s marketers plan to spend more on TikTok than ever before.

Analytics 52

Analytics Entertainment Marketing Plan Branding 52

yorCMO

JUNE 18, 2024

The post Using Emotion to Achieve Better Marketing Results appeared first on yorCMO.

Marketing 59

Marketing Marketers 59

Unbounce

JUNE 18, 2024

/ Pay per click 40 important PPC metrics to measure the success of paid campaigns By Josh Gallant and Jacob Baadsgaard. Updated on June 18, 2024. 27 min read It’s Monday morning and your boss Slacks you a seemingly simple question: “How are the new ad campaigns going?” You freeze—scrambling for an answer in your head. Good? Maybe? You’re not quite sure.

User-Generated 98

User-Generated Advertising Advertisers Customer Acquisition 98

Hubspot Marketing

JUNE 18, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Less than a year after launch, ChatGPT reported over 100 million weekly users according to OpenAI’s CEO Sam Altman. Our latest research found that there were roughly 127 million monthly visitors to OpenAI’s ChatGPT platform as of May 2024.

SEO 115

SEO User-Generated Marketing Mix Branding 115

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Search Engine Land

JUNE 18, 2024

The travel industry, worth an estimated $9.5 trillion in 2023, has long been a prime target for tech giants like Google and Meta. With AI, they aim to capture a larger share of the lucrative travel market. AI has the potential to significantly influence how consumers research and plan their trips, steering them away from traditional discovery platforms and reshaping the entire user journey.

Shoppers 127

Shoppers User-Generated Product Marketing Strategy 127

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Discover how DirectMail2.0’s cutting-edge tools can seamlessly integrate your direct mail with digital channels, boosting engagement and response rates.

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. This strategy isn’t just a trend; it’s a proven path to success. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships.

Transform 83

Transform Branding Marketing Marketers 83

Search Engine Land

JUNE 18, 2024

PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in the account that you need to occasionally take a step back to get a high-level picture of the account. Auditing your account regularly ensures that it is working properly and gives you a good idea of where to focus your efforts.

User-Generated 101

User-Generated Management Advertising Advertisers 101

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Backlinko

JUNE 18, 2024

AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO strategists, writers, and editors. These tools assist us with various tasks. From keyword research to content optimization. Want to integrate artificial intelligence into your SEO toolkit, too?

SEO 57

SEO Price User-Generated eCommerce 57

Martech

JUNE 18, 2024

Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. The subject line hooks you instantly and a click later, you’re looking at content crafted just for you, complete with training tips and a tempting discount.

Transform 108

Transform Email Marketing Retail Communications 108

Buffer Marketing

JUNE 18, 2024

If you’re anything like me, your Gen Z sister is posting on TikTok, your mom is a religious Facebooker, and you spent your (Millenial?) time context-switching between Instagram and LinkedIn.  You probably miss things that they share if they don’t make it to the family WhatsApp group (if you have one of those, thoughts and prayers).

Gen Z 103

Gen Z Non-Profit Communications Place 103