Aspiration Marketing
JUNE 24, 2024
Using the right sales techniques, building a sales funnel, and perfecting your product are all important for success in 2024. But in order to succeed, you need to choose the right sales channels. This article will walk you through the most effective sales channels that you can use today and provide a brief overview of how they fit into the larger sales picture.
Martech
JUNE 24, 2024
Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization.
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Hubspot Marketing
JUNE 24, 2024
In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.
Buffer Marketing
JUNE 24, 2024
If there’s one thing you’ve heard about Threads , it’s probably that it’s an Instagram-X hybrid – which isn’t entirely accurate. Yes, it’s very much “Instagram in text form” – you get a bit of the curation of your Instagram feed with the rawer nature of Instagram Stories mixed in with the format of content on X/Twitter.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
JUNE 24, 2024
“Lead nurturing is like gardening,” says Banish Angural , founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not knowing about your company to making a sale without warming them up.
Marketing Insider Group
JUNE 24, 2024
Social media is more pervasive than ever, with nearly 5.1 billion people engaging on various platforms monthly. From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JUNE 24, 2024
Generative AI has made significant strides in various fields, including SEO. This article explores a crucial question: Can AI effectively perform technical SEO analysis using raw crawl data? We’ll examine the capabilities of ChatGPT in interpreting Screaming Frog crawl data and generating SEO recommendations. Leveraging generative AI for technical SEO My Search Engine Land articles often examine in-depth technical applications where SEO and AI can collaborate, resulting in increased effic
Martech
JUNE 24, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
JUNE 24, 2024
Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save time for advertisers and ensure more equitable distribution of ad credits, particularly benefiting those with limited resources. This will potentially affect advertisers’ budgets, lead quality and overall experience with the platform.
Sprout Social
JUNE 24, 2024
When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them. But once I break down why I’m asking, they quickly understand.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
JUNE 24, 2024
Whenever big brands partner up, the digital landscape changes. In this article, you will learn: Why AI firms are eager to partner with Reddit. How your online reputation can be affected when major platforms partner up. How to leverage this new situation to your brand’s advantage. Tips on how to monitor the impact your brand is making on Reddit. When a growing discussion platform becomes AI platforms’ new best friend While more and more sites see their content outranked by Reddit threads, the dis
Businesses Grow
JUNE 24, 2024
I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI isn’t making it any better! Early in my career, I learned a powerful lesson on how to battle boredom that changed my professional life forever. I hope this story will inspire you too.
Search Engine Land
JUNE 24, 2024
In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual conversions, we improved our PPC ads to better achieve our business goals. In recent years, ad platforms have evolved even more, introducing smart bidding options that allow advertisers to control bidding to generate the most conversions, highest conversion value or lowest cost per conversion.
David Meerman Scott
JUNE 24, 2024
Thursday June 27 brings the first US Presidential debate of the 2024 election season. I love watching it play out before, during, and after the 90 minutes the candidate spar live on stage. The media will be hyping, the campaigns will be spinning, and memesters will be doing their viral thing. We may see some clever newsjacking too. What’s fascinating to me as a marketing strategist is the different ways people will consume the content of the debate.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
JUNE 24, 2024
Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the European Economic Area (EEA). The big picture. This change aligns with increasing privacy regulations in Europe and Google’s efforts to ensure compliance. Why it matters. Advertisers must now explicitly pass granted consent signals to Google to continue using Customer Match for personalized advertising in the EEA.
InTouch Marketing
JUNE 24, 2024
In today's world everyone looks for businesses and services online. Here is the difference of how consumers are searching today vs. two years ago and.
Search Engine Land
JUNE 24, 2024
Google is launching enhanced shopping features to help consumers navigate the upcoming summer sales season, responding to increased interest in online deals. What’s new: Updated deals destination: – Shows freshest deals from across retailers in a carousel – Organizes promotions by product categories – Available on mobile and desktop in the U.S.
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