Aspiration Marketing
JUNE 24, 2024
Using the right sales techniques, building a sales funnel, and perfecting your product are all important for success in 2024. But in order to succeed, you need to choose the right sales channels. This article will walk you through the most effective sales channels that you can use today and provide a brief overview of how they fit into the larger sales picture.
InTouch Marketing
JUNE 24, 2024
In today's world everyone looks for businesses and services online. Here is the difference of how consumers are searching today vs. two years ago and.
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Hubspot Marketing
JUNE 24, 2024
In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.
Marketing Insider Group
JUNE 24, 2024
Social media is more pervasive than ever, with nearly 5.1 billion people engaging on various platforms monthly. From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
JUNE 24, 2024
“Lead nurturing is like gardening,” says Banish Angural , founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not knowing about your company to making a sale without warming them up.
Martech
JUNE 24, 2024
Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
JUNE 24, 2024
When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them. But once I break down why I’m asking, they quickly understand.
Search Engine Land
JUNE 24, 2024
Generative AI has made significant strides in various fields, including SEO. This article explores a crucial question: Can AI effectively perform technical SEO analysis using raw crawl data? We’ll examine the capabilities of ChatGPT in interpreting Screaming Frog crawl data and generating SEO recommendations. Leveraging generative AI for technical SEO My Search Engine Land articles often examine in-depth technical applications where SEO and AI can collaborate, resulting in increased effic
Martech
JUNE 24, 2024
Psychological safety is essential in today’s workplace, but many leaders struggle to achieve it. Workplaces with increased psychological safety saw a 27% reduction in turnover, per a Quantum Workplace survey. Yet, McKinsey’s 2021 survey found that only 26% of leaders create psychological safety for their teams. Yikes! How can we, as marketing leaders, address this gap?
Search Engine Land
JUNE 24, 2024
Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save time for advertisers and ensure more equitable distribution of ad credits, particularly benefiting those with limited resources. This will potentially affect advertisers’ budgets, lead quality and overall experience with the platform.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
JUNE 24, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
JUNE 24, 2024
Whenever big brands partner up, the digital landscape changes. In this article, you will learn: Why AI firms are eager to partner with Reddit. How your online reputation can be affected when major platforms partner up. How to leverage this new situation to your brand’s advantage. Tips on how to monitor the impact your brand is making on Reddit. When a growing discussion platform becomes AI platforms’ new best friend While more and more sites see their content outranked by Reddit threads, the dis
Businesses Grow
JUNE 24, 2024
I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI isn’t making it any better! Early in my career, I learned a powerful lesson on how to battle boredom that changed my professional life forever. I hope this story will inspire you too.
Search Engine Land
JUNE 24, 2024
In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual conversions, we improved our PPC ads to better achieve our business goals. In recent years, ad platforms have evolved even more, introducing smart bidding options that allow advertisers to control bidding to generate the most conversions, highest conversion value or lowest cost per conversion.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
David Meerman Scott
JUNE 24, 2024
Thursday June 27 brings the first US Presidential debate of the 2024 election season. I love watching it play out before, during, and after the 90 minutes the candidate spar live on stage. The media will be hyping, the campaigns will be spinning, and memesters will be doing their viral thing. We may see some clever newsjacking too. What’s fascinating to me as a marketing strategist is the different ways people will consume the content of the debate.
Search Engine Land
JUNE 24, 2024
Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the European Economic Area (EEA). The big picture. This change aligns with increasing privacy regulations in Europe and Google’s efforts to ensure compliance. Why it matters. Advertisers must now explicitly pass granted consent signals to Google to continue using Customer Match for personalized advertising in the EEA.
Search Engine Land
JUNE 24, 2024
Google is launching enhanced shopping features to help consumers navigate the upcoming summer sales season, responding to increased interest in online deals. What’s new: Updated deals destination: – Shows freshest deals from across retailers in a carousel – Organizes promotions by product categories – Available on mobile and desktop in the U.S.
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