Aspiration Marketing
JANUARY 15, 2025
Standing out in today's saturated market is more important than ever, but how do you carve a unique space for your business? It all starts with branding. Crafting a compelling brand identity can be the difference between blending in and boldly leading your industry. But should you tackle this crucial task yourself or enlist the help of a branding agency?
Sprout Social
JANUARY 15, 2025
Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.
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Buffer Marketing
JANUARY 15, 2025
There’s no two ways about it: video is the way people prefer to consume content in 2025. Buffer’s data shows that when it comes to social media platforms video outperforms every other type of content by a landslide — and that’s on all platforms. Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and marketing strategy.
Martech
JANUARY 15, 2025
An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Heres a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing teams have to handle tasks that add little or no business value.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Businesses Grow
JANUARY 15, 2025
One of my favorite strategic brainiacs is Mathew Sweezey, and we used our latest podcast episode to explore the ideas we’re most excited about for the New Year. I think these are non-obvious, interesting, and worth your time! Some of the items we discuss: Why enterprise-level AI integrations will finally begin to drive ROI The human-driven opportunity of experiential marketing Why brand communities are the new media Why marketing success might depend on change management How marketers will
SocialPilot
JANUARY 15, 2025
Have you ever spent hours reading reviews before buying something online? You’re not alone. According to Fera.ai , a whopping 93% of consumers do the same! Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. While positive feedback can convince people to buy something, a negative one can talk them out of a purchase entirely.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SocialPilot
JANUARY 15, 2025
Have you ever spent hours reading reviews before buying something online? You’re not alone. According to Fera.ai , a whopping 93% of consumers do the same! Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. While positive feedback can convince people to buy something, a negative one can talk them out of a purchase entirely.
Marketing Insider Group
JANUARY 15, 2025
E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. When done well, it connects potential buyers with your products, creating a seamless path from search to checkout. Understanding how e-commerce SEO works and implementing its strategies can boost organic traffic, increase sales, and improve customer retention.
AWeber
JANUARY 15, 2025
Managing automations has never been easier or more intuitive. The latest updates to the Campaign Builder give you the flexibility, control, and peace of mind to test, refine, and perfect your email automations without disrupting live workflows. Whether you're making small tweaks or experimenting with bold new strategies, automations with version control ensures you're in the driver's seat, every step of the way.
Marketing Sherpa
JANUARY 15, 2025
On January 14th,I presented the Get Unstuck webinar to the SCORE (Service Corps of Retired Executives) community in a live event hosted by Hugh McLean. We are providing a replay of that webinar to you right here. Here are someFREE resources that we hope you find helpfulafter watching the webinar replay.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Spiralytics
JANUARY 15, 2025
If theres one platform that completely encapsulates the term real time, its X (formerly Twitter). It has been the go-to platform for breaking news and instant reactions for nearly two decades. From political events to cultural moments, its where conversations ignite and trends are born. This significance translates to a powerful social media presence today, connecting brands with a dynamic and influential audience.
Duct Tape Marketing
JANUARY 15, 2025
Why Two Weeks Notice Is Hurting Workplace Culture written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, and author of the bestselling book Rethinking Two Weeks Notice.
Martech
JANUARY 15, 2025
As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, its effectiveness depends on well-planned and well-managed datasets. Bad data leads to poor predictions, bias, flawed insights and unintended outcomes.
Content Marketing Institute
JANUARY 15, 2025
Your audience wont tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JANUARY 15, 2025
In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified five best practices for ensuring an impactful and adaptable lead scoring model. Lets quickly review them before we dive into the martech itself. Incorporate engagement data for real-time insights. Engagement data is critical to understanding a prospects interest and readiness to purchase.
yorCMO
JANUARY 15, 2025
Discover how 'The Cactus Campaign' turned small acts of kindness into $100K revenue for a cleaning service and its impressive ROI.
Unbounce
JANUARY 15, 2025
/ Landing pages How to calculate statistical significance for your A/B tests By Josh Gallant. Updated on January 15, 2025. 9 min read What do particle physicists and marketers have in common? (Dont worry, this isnt the setup to a corny joke.) Both spend a lot of time figuring out whether or not their test results are statistically significant. If youve spent any amount of time researching conversion rate optimization (CRO) and A/B testing, then youve probably come across the term statistical sig
Zumvu
JANUARY 15, 2025
Effective project management forms the core of each successful business operation. With rapid advancement, especially in technology, the need for solid project management software tools has never been felt as much as it is today.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Six & Flow
JANUARY 15, 2025
Sales prospecting is the foundation of any successful pipeline. And as a sales leader, you know its critical to target the right leads and reach out to them in a meaningful way. But if you're relying on traditional methods, chances are you're working harder, not smarter. Inefficient processes, missed opportunities, and impersonal outreach can hinder your teams success.
SocialPilot
JANUARY 15, 2025
Sendible is a popular tool for seamlessly managing social media profiles. It has five pricing plans to suit different customers and their varying business needs. However, you may still need to find the perfect plan that fits your budget since the price increase from one Sendible plan to the next is steep (ranging from $29/month to $750/month ). Now, important features, such as a content and hashtag library and custom and automated reports, are only available with Sendibles Scale+ plans, which st
Six & Flow
JANUARY 15, 2025
All that sales admin your reps are up to is dearly expensive, both in terms of wasted resources and missed opportunities. Hours lost to mundane tasks like data entry, meeting prep, and lead prioritisation eat into time that could be spent selling. Its no surprise that burnout is becoming a common concern among sales teams.
Hootsuite
JANUARY 15, 2025
LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of working professionals. Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Martech
JANUARY 15, 2025
Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space.
Kuno Creative
JANUARY 15, 2025
If theres one throughline connecting the barrage of marketing predictions for 2025, its uncertainty. Again. Hooray. With economic concerns driving leaders to scale back marketing budgets, social and search algorithm changes curbing organic reach and generative AI gaining traction (as both a useful tool and an unsettling adversary), marketing teams are overwhelmed.
SocialPilot
JANUARY 15, 2025
Jimit Bagadiya Jan 15, 2025 13 Mins. to read Loomly Make social media management less complex with Loomly Best For : Freelancers, agencies, non-profit organizations, startups, individuals & influencers Pricing: $359 Visit Website About Reviews Features Pricing Alternatives Quick Overview of Loomly Review Number of Reviews (G2) 1712 Overall Star Rating (G2) Ease of Use Quality of Support Ease of Setup Minimum Pricing $42/Month Number of Social Accounts 10 Number of Team Members 2 Scheduling &
Martech
JANUARY 15, 2025
Marketers fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpots new State of Marketing 2025 report. The report, based on a survey of 1,200 marketing leaders, predicts this will be a year of refining existing marketing trends. In addition to the increased integration of AI into workflows, 2025 will see B2B and B2C focusing more on Millenials and Gen Z, and brand-led marketing.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Hubspot Marketing
JANUARY 15, 2025
W hat we know right now: TikTok will be banned this Sunday, January 19th if it doesn't demonstrate a willingness to divest from ByteDance, its Chinese-owned parent company Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom of speech. The justices pushed back on TikTok's stance that its ban infringes on freedom of speech, pointing out that a constitutional right doesnt impact foreign-owned entities.
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