Wed.Aug 14, 2024

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Email Sequences: How Many Emails Does it Take to Get a Meeting?

Aspiration Marketing

Have you ever crafted the perfect email, hit send, and.silence? You're not alone. In today's overflowing inboxes, securing meetings through email outreach can feel like a frustrating battle. Busy schedules and information overload often leave your message buried beneath the digital clutter. You can break through the noise by leveraging email sequences and improve your chances of landing a meeting.

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Email marketers sharpen deliverability tactics at MailCon

Martech

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era.

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Social Media Subscription: Is It Really Worth It?

Marketing Insider Group

Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Recently, social media platforms have begun offering subscription services, providing premium features for a fee. These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential.

Analytics 128
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How to gear up email for a strong finish to 2024

Martech

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for, and what we can do to help. After the call, I felt more optimistic than I had in weeks. I wasn’t just talking with someone who understands the advantages email can bring to their organization.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Buffer vs. Hootsuite: Which Social Media Management Tool is Right For You?

Buffer Marketing

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. These two options are among the best, and both come packed with features that will help you make your social media workflows more efficient and, ultimately, grow your audience.  So, which one is best?

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7 strategies for getting the most from your martech stack

Martech

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle states that roughly 80% of outcomes come from 20% of causes. In martech terms, that means 20% of your tools drive 80% of your results. But how do you determine which tools are in that group? Here are seven strategies to do that. 1.

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Report: U.S. considering forcing a Google breakup

Martech

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model.

Law 112
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Q&A: What back-to-school season means for retailers, marketers

SmartBrief - Marketing

Even though the end of summer comes at the same time each year, the idea of back to school often catches consumers off guard. Some of us find ourselves asking: How did we get here so quickly? No matter the answer to this question, the excitement of back to school is upon us. So, how can retailers and marketers put themselves in the best position to succeed?

Retail 105
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Email return on investment (ROI) is the best there is—but that’s only part of the story

Litmus

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. And I think there is great value in tracking yours for a number of obvious reasons. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Your content and product teams will want to see what’s driving engagement and more importantly, conversions.

B2C 98
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8 questions to ask your new PPC clients

Search Engine Land

Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. On the other hand, the PPC client’s trust in you is at an all-time low (because you just started working together), so it’s easy to feel a lot of pressure to perform.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Founder-Led Content: Blitz-Scaling Social with doola’s Arjun Mahadevan

Animalz blog

When Arjun Mahadevan, CEO of doola , offered me just 15 minutes for an interview, I was skeptical. How could we possibly unpack his founder-led content approach in such a short time? Little did I know, I was about to experience ‘blitz-scaling’ firsthand — not just as a startup concept, but as an interview strategy. Arjun raced me through his highly structured strategy for doing social content, touching on everything from the content pillars he uses to dealing with self-doubt.

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FTC finalizes rule to combat fake reviews, testimonials

Search Engine Land

The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. Fake reviews can mislead consumers, waste time and money, and unfairly disadvantage honest advertisers. This rule gives the FTC more power to enforce against violators and deter AI-generated fake reviews.

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AI for Industrial Website Design: Revolutionizing User Experience and Lead Generation in Manufacturing

Tiecas

AI for industrial website design is garnering attention in the manufacturing sector. While it’s a relatively new area, it certainly merits exploration. As a seasoned expert in industrial website design for manufacturers, I’ve found that AI is an invaluable tool that enhances our capabilities.

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Hot take: Why SEO’s oldest tactic must evolve now by Edna Chavira

Search Engine Land

Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have to be a full-time job. Spend ten minutes with DemandJump’s Ryan Brock as he presents The People vs. The Editorial Calendar: Why SEO’s Oldest Tactic Needs to Evolve. In the time it takes you to finish that cup of coffee, you’ll hear a bulletproof case for ditching the outdated editorial calendar in favor of a better, faster, and more impactful path to SEO results.

SEO 88
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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State of the Nation: Brand Communities

Businesses Grow

Last year I published a book about brand communities — a comprehensive view of one of the hottest trends around. Even though the book is about a year old, SO MUCH has occurred and I thought it was time to reflect on the state of the nation of this vital trend. In a new Marketing Companion podcast episode, Sara Wilson and I tackle some fascinating issues, including the role of community momentum in the current U.S. political climate, the unifying role of TikTok, startup marketing strategist

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7 Ancient Archetypes That Give Your Content Fresh Relevance

Content Marketing Institute

Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.

B2C 129
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Power Up Your Content Lifecycle

Welcome Software

In today’s competitive landscape, marketers face the dual challenge of driving conversions and creating engaging content with limited resources. According to industry reports, 57% of marketers struggle to create the right content, while 41% face significant hurdles with workflows and approvals. Join this webinar to learn how to achieve more with less by leveraging powerful tools and automation.

Place 40
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Leveraging AI for SEO and Content Creation

Zumvu

In today’s era of digital marketing, several advancements are being made and specially, the use of Artificial Intelligence (AI) in SEO and content creation is increased.

SEO 105
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Are DMs the new Cold Calls?

Duct Tape Marketing

Are DMs the new Cold Calls? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sean Malone In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming

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Dovetail Furniture bring home comforts online with Optimizely

Welcome Software

In an insightful conversation, Marco Mazzoni, Director of Technology and Digital Marketing at Dovetail Furniture sat down with Anthony Aiosa, VP of Product Marketing at Optimizely, to discuss Dovetail's innovative strategies, the use of Optimizely's CMS, Commerce Connect and PIM solutions, and their future goals. This first installment in the Customer Confidential series encapsulates Dovetail’s journey, digital strategy and transformation, and how Optimizely has been a critical partner in

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Founder-Led Content: How Christophe Pasquier Built Slite’s Brand Through Consistent Storytelling

Animalz blog

A year ago, Christophe Pasquier, CEO and founder of Slite , made a critical decision: to transform his sporadic social media presence into a consistent, personal narrative about building a knowledge base on autopilot. In this interview, Christophe reveals how he overcame initial reservations about posting regularly on LinkedIn, the impact it’s had on his business, and his process for generating ideas.

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11 Best Search Engines to Use Instead of Google

Backlinko

Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data monopoly raises serious privacy concerns among users. And those frequent algorithm updates can wreak havoc on website rankings. Recently, Google’s AI Overviews even suggested adding glue to pizza as a solution to “cheese not sticking to pizza.” Crazy, right?

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.