Aspiration Marketing

AUGUST 14, 2024

Have you ever crafted the perfect email, hit send, and.silence? You're not alone. In today's overflowing inboxes, securing meetings through email outreach can feel like a frustrating battle. Busy schedules and information overload often leave your message buried beneath the digital clutter. You can break through the noise by leveraging email sequences and improve your chances of landing a meeting.

Email Marketing 175

Email Marketing Marketing Marketers 175

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era.

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Email Marketing Marketers Marketing CMO 127

Marketing Insider Group

AUGUST 14, 2024

Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Recently, social media platforms have begun offering subscription services, providing premium features for a fee. These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential.

Analytics 129

Analytics Education Advertisers Advertising 129

Martech

AUGUST 14, 2024

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for, and what we can do to help. After the call, I felt more optimistic than I had in weeks. I wasn’t just talking with someone who understands the advantages email can bring to their organization.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. These two options are among the best, and both come packed with features that will help you make your social media workflows more efficient and, ultimately, grow your audience.  So, which one is best?

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Management Price Analytics User-Generated 116

Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle states that roughly 80% of outcomes come from 20% of causes. In martech terms, that means 20% of your tools drive 80% of your results. But how do you determine which tools are in that group? Here are seven strategies to do that. 1.

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Customer Acquisition User-Generated New Technology Price 122

Martech

AUGUST 14, 2024

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model.

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Law Advertisers Advertising Digital Marketing 124

Content Marketing Institute

AUGUST 14, 2024

Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.

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B2C Content Marketing Marketing Marketers 125

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. And I think there is great value in tracking yours for a number of obvious reasons. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Your content and product teams will want to see what’s driving engagement and more importantly, conversions.

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SmartBrief - Marketing

AUGUST 14, 2024

Even though the end of summer comes at the same time each year, the idea of back to school often catches consumers off guard. Some of us find ourselves asking: How did we get here so quickly? No matter the answer to this question, the excitement of back to school is upon us. So, how can retailers and marketers put themselves in the best position to succeed?

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Retail Shoppers Marketers Marketing 97

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

AUGUST 14, 2024

Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. On the other hand, the PPC client’s trust in you is at an all-time low (because you just started working together), so it’s easy to feel a lot of pressure to perform.

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Advertisers Advertising Health eCommerce 80

Zumvu

AUGUST 14, 2024

In today’s era of digital marketing, several advancements are being made and specially, the use of Artificial Intelligence (AI) in SEO and content creation is increased.

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SEO Digital Marketing Marketing Marketers 105

Search Engine Land

AUGUST 14, 2024

The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. Fake reviews can mislead consumers, waste time and money, and unfairly disadvantage honest advertisers. This rule gives the FTC more power to enforce against violators and deter AI-generated fake reviews.

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Digital Marketing Promotion Advertisers Advertising 95

Duct Tape Marketing

AUGUST 14, 2024

Are DMs the new Cold Calls? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sean Malone In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Animalz blog

AUGUST 14, 2024

When Arjun Mahadevan, CEO of doola , offered me just 15 minutes for an interview, I was skeptical. How could we possibly unpack his founder-led content approach in such a short time? Little did I know, I was about to experience ‘blitz-scaling’ firsthand — not just as a startup concept, but as an interview strategy. Arjun raced me through his highly structured strategy for doing social content, touching on everything from the content pillars he uses to dealing with self-doubt.

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Customer Acquisition PR Entertainment Education 67

Search Engine Land

AUGUST 14, 2024

Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have to be a full-time job. Spend ten minutes with DemandJump’s Ryan Brock as he presents The People vs. The Editorial Calendar: Why SEO’s Oldest Tactic Needs to Evolve. In the time it takes you to finish that cup of coffee, you’ll hear a bulletproof case for ditching the outdated editorial calendar in favor of a better, faster, and more impactful path to SEO results.

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SEO Whitepaper 88

Tiecas

AUGUST 14, 2024

AI for industrial website design is garnering attention in the manufacturing sector. While it’s a relatively new area, it certainly merits exploration. As a seasoned expert in industrial website design for manufacturers, I’ve found that AI is an invaluable tool that enhances our capabilities.

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Manufacturing User-Generated Content Marketing Marketing 52

Businesses Grow

AUGUST 14, 2024

Last year I published a book about brand communities — a comprehensive view of one of the hottest trends around. Even though the book is about a year old, SO MUCH has occurred and I thought it was time to reflect on the state of the nation of this vital trend. In a new Marketing Companion podcast episode, Sara Wilson and I tackle some fascinating issues, including the role of community momentum in the current U.S. political climate, the unifying role of TikTok, startup marketing strategist

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Branding Email Marketing Customer New Markets 61

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Animalz blog

AUGUST 14, 2024

A year ago, Christophe Pasquier, CEO and founder of Slite , made a critical decision: to transform his sporadic social media presence into a consistent, personal narrative about building a knowledge base on autopilot. In this interview, Christophe reveals how he overcame initial reservations about posting regularly on LinkedIn, the impact it’s had on his business, and his process for generating ideas.

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Welcome Software

AUGUST 14, 2024

In today’s competitive landscape, marketers face the dual challenge of driving conversions and creating engaging content with limited resources. According to industry reports, 57% of marketers struggle to create the right content, while 41% face significant hurdles with workflows and approvals. Join this webinar to learn how to achieve more with less by leveraging powerful tools and automation.

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Place Management Content Marketing Marketing 40

Backlinko

AUGUST 14, 2024

Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data monopoly raises serious privacy concerns among users. And those frequent algorithm updates can wreak havoc on website rankings. Recently, Google’s AI Overviews even suggested adding glue to pizza as a solution to “cheese not sticking to pizza.” Crazy, right?

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User-Generated Finance SEO Advertisers 120

Welcome Software

AUGUST 14, 2024

In an insightful conversation, Marco Mazzoni, Director of Technology and Digital Marketing at Dovetail Furniture sat down with Anthony Aiosa, VP of Product Marketing at Optimizely, to discuss Dovetail's innovative strategies, the use of Optimizely's CMS, Commerce Connect and PIM solutions, and their future goals. This first installment in the Customer Confidential series encapsulates Dovetail’s journey, digital strategy and transformation, and how Optimizely has been a critical partner in

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Transform Retail eCommerce Digital Marketing 40

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer