Rock Content

JUNE 1, 2024

With so many terms and colloquialisms used in digital marketing , it can be hard to determine exactly what is meant by phrases that sound similar, like “customer persona” and “ideal customer profile”. Another common example of terms that are often confused with each other is “target market” vs ‘target audience”. Both mean different things and have different applications in your marketing and advertising strategies.

Target Market 98

Target Market Advertisers Advertising Marketers 98

Duct Tape Marketing

JUNE 1, 2024

Weekend Favs June 1 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

Law 88

Law User-Generated Marketing Marketers 88

Rock Content

JUNE 1, 2024

Knowing how to create a newsletter on WordPress is one of those types of technical knowledge essential for those who work in Digital Marketing or have their own blog. Usually, our focus when creating a digital strategy is on the quality of the content, SEO techniques, and social media management , which makes us forget technical points that matter when it comes to WordPress.

Digital Marketing 98

Digital Marketing eBook Email Marketing SEO 98

SocialPilot

JUNE 1, 2024

Today’s savvy consumers frequently receive review requests in their inboxes, making it essential for yours to stand out. The journey to a successful review follows these steps: when the review request email is successfully sent, there’s a 25% success rate. If the customer opens the email, this rate jumps to 50%. Should the customer click the auto-generated “Write A Review” button, the success rate rises to 75%.

Communications 66

Communications Law User-Generated Product 66

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AWeber

JUNE 1, 2024

Not everyone reads emails in the same way. Some people may use dictation or magnification to consume your email, while others may only see grayscale or certain colors. So when you’re putting together your email, it’s important to make your emails accessible so anyone can read them, regardless of disability. Good news. It’s easy to make your emails accessible.

eCommerce 78

eCommerce Email Marketing Retail Promotion 78

SocialPilot

JUNE 1, 2024

Today’s savvy consumers frequently receive review requests in their inboxes, making it essential for yours to stand out. The journey to a successful review follows these steps: when the review request email is successfully sent, there’s a 25% success rate. If the customer opens the email, this rate jumps to 50%. Should the customer click the auto-generated “Write A Review” button, the success rate rises to 75%.

Communications 40

Communications Law User-Generated Product 40