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The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies. The post Google Ad Manager Launches Programmatic Email Ads appeared first on Practical Ecommerce.
The purpose of most digital marketing efforts should be to point the user back to the website. That can be either organic (search engine optimization) or paid traffic from search engines or social channels, QR code scans, etc. Well talk some other time about the importance of having a website in our day and age; until then, today, well be talking about an equally important topic – where that website is hosted.
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